EP 129 - Here's The Missing Link That Will Increase Conversions In Your Business This Quarter

09/19/24 • 20 min

Investing in your branding is not all about building up your confidence. That's a fun byproduct, don't get me wrong! But at the end of the day, it's about your audience.

When you can get high quality visuals and branding to communicate what makes you different, you've gained access to your most ideal client. Before then, I can gaurantee you, you're losing out on business because of unaligned branding.

Even if you're consistently getting inquiries and clients, you have to ask yourself: are all of these ideal clients? If the answer is no, you've probably got some brand elements that aren't communicating effectively. Through real-life examples, you'll see how clear, consistent branding can set you apart in a competitive market, ensuring that your message resonates and drives more inquiries and sales.

Here's one stand out tip from the episode: anytime you recieve an objection, it should become a theme in your content. Don't answer a question once and move on! For Highflier Powerhouse, we heard from a potential client that they noticed other design agencies have a consistent vibe in their portfolios. They were wondering why our portfolio was all over the map from one client to the next.

This objection alone helped us understand and highlight something that sets us apart: we're not cookie cutter. Every single client is getting a highly individualized experience. These are the types of revelations that have to come across in your branding. It's not all about having some cool photos to share.

In this episode, we're chatting about:

The Impact of Visuals on Confidence
The misconception that rebranding is all about boosting your own confidence
Tangible results that come from high quality visuals
Why you might be losing dream clients with unaligned branding

Connect with me:

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

Investing in your branding is not all about building up your confidence. That's a fun byproduct, don't get me wrong! But at the end of the day, it's about your audience.

In this episode, we're chatting about:

The Impact of Visuals on Confidence
The misconception that rebranding is all about boosting your own confidence
Tangible results that come from high quality visuals
Why you might be losing dream clients with unaligned branding

Connect with me:

Previous Episode

EP 128 - Design Diaries: Asset-Based Thinking is Hindering Your Brand Growth

A theme has come up in sales calls that I thought we left in 2020. So today, Iet's address the outdated notion of trading money for design assets without considering the long-term value they bring to a brand.

Here's a hypothetical: say you're given one hundred brand photos and 20 social templates designed for you. What do you think the value of these photos and templates will be if they're mismanaged, neglected, or misinterpreted over time? They're probably not going to continue bringing you results if your rebrand isn't fully integrated and intentionally executed over time.

That's why it's flawed thinking to go into the investment of a rebrand with the mindset of "I'm paying X dollars for X amount of assets." The fact is, assets are only the beginning of the conversation. And approaching design with such a black and white view ultimately devalues the ROI that business owners actually can see from rebranding.

You're not just paying for the website. You're paying for the high ticket client that will pay twice as much as they would have if your business was stuck in word-of-mouth land. Suddenly, they trust you more because your website is validating their interest instead of detracting from it.

In this episode, we're chatting about:

The evolution of branding and design since 2020
Why many business owners are slashing their rebrand's value over time
The importance of brand maintenance
How to actually approach your rebrand to ensure the highest ROI

Connect with me:

Next Episode

EP 130 - Here's What You Need to Know About The Agency Business Model

Whether you're looking to start and scale an agency, or you're just curious about investing in an agency, this episode is for you! Since the beginning of Highflier Powerhouse, I knew I didn't want to do it alone. But the agency model has its pros and cons.

Perfect for those interested in transitioning from a solopreneur model to an agency, or contemplating investing in one, this episode covers our agency's journey, the challenges of managing a team, and the importance of a clear brand philosophy. The brand's values have to trickle down through the entire company in order to see success with an agency model.

If clients feel attached to the idea of the face of the brand delivering all of the results, the agency isn't running correctly. In all actuality, it shouldn't matter which individual is actually turning over deliverables because everyone in the company should be operating from the same standards.

So I'll walk you through our process for making sure those standards are embodied and maintained through every step with Highflier Powerhouse! At the end of the day, when you have a team, they all have to care about the final product just as much as the face of the brand does.

In this episode, we're chatting about: