EP 122 - When Is It Time To Create Multiple Instagram Accounts For Your Brand?

08/01/24 • 33 min

It's Highflier Powerhouse's brand birthday! So in honor of this milestone, I'm digging into my decision to create a separate Instagram account to explore more of my personal brand. We'll be digging into questions like "when is it time to create multiple Instagram accounts for your business? Why should you do it? Why shouldn't you do it?"

In order to understand the framework behind my decision, go listen to episode 110 where I go into the specifics of the Personal Brand Pyramid. At the end of the day, the decision to have multiple accounts is personal to you and your goals. For me, I originally started a separate account and set strong boundaries in place for security reasons. Building my personal brand was never about revealing all of the fine details of my life to strangers on the internet.

Instead of focusing too much on relatability, I was focused on relevance. Because here's the thing: you can convert even more followers when your brand is relevant to them versus being super relatable. When people have two separate accounts that end up basically serving the same function, or one account goes dry, it's usually because they haven't sat down and thought of a clear way that they want to represent their brand moving forward.

So you'll walk away from today's episode with confidence that your Instagram accounts are all serving a specific purpose to move the needle forward for you.

Related Episodes:

EP 110 - My Framework for Marketing with the Personal Brand Pyramid

Connect with me:

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

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So you'll walk away from today's episode with confidence that your Instagram accounts are all serving a specific purpose to move the needle forward for you.

Related Episodes:

EP 110 - My Framework for Marketing with the Personal Brand Pyramid

Connect with me:

Previous Episode

EP 121 - Powerhouse Profile: Branding Disruptive Beliefs and the Modern Approach to Sales with Steph Crowder

I need your online presence to match your reputation in the industry. Today, I'm chatting with Steph Crowder, a business coach who focuses on same day sales & sold out group programs, all about her rebrand process.

While the scrappy business, DIY website approach worked well for her for a while, she knew it was time to rebrand because there were ways in which she was still holding herself back from being discovered. This is a joint conversation with The Courage and Clarity Podcast hosted by Steph. So Steph is also asking me all of her burning questions and I think it's a unique opportunity to really understand the how and why behind the rebrand process.

But we're not just talking about branding today! You'll also get a really interested dose of Steph's expertise in modern selling. I'm asking her questions like "how can we sell without feeling sleezy?" and she's asking me in return "when is the right time to rebrand?" I know you'll get a lot out of this conversation, so get ready to take notes! To dig in further, listen to episode 110 to learn all about My Framework for Marketing with the Personal Brand Pyramid.

In this episode, we're chatting about:

Why Steph made the decision to rebrand
The Evolution of Courage and Clarity's identity
How to stand out with disruptive beliefs
The power of referrals and showcasing client results
All about the personal brand pyramid

Connect with Steph:

Connect with me:

Next Episode

EP 123 - Unlock Your Personal Aesthetic: An Exercise to Design Your Dream Life

Aesthetics are important. I don't care how many people have told you that aesthetics are frivolous - they're wrong. Take nature as an example. Look at the difference between a moth and a butterfly, a cockroach and a lady bug. They both have their function, sure! But one has way less obstacles in it's way, simply because of the way it looks.

But how can you actually cultivate an aesthetic that feels aligned for you? Maybe one day you feel called to a cottage core, whimsical style and the next, you're all about grunge, baggy jeans. How can you integrate the two? Well, that's where this episode comes in.

I'm walking you through the exercise I used to elevate my personal aesthetic. Now, keep in mind that this is a constantly evolving process. You're not just going to nail down an aesthetic and call it a day. The 25 year old you is going to have a very different idea of their aesthetic than the 40 year old you will. But taking an intentional approach will actually make your day to day more comfortable and fulfilling.

In this episode, we're chatting about: