EP 103 - What It Takes to Convert with Your Brand in 2024

04/04/24 • 26 min

In this episode, the host discusses the importance of converting your brand in 2024. The conversation focuses on prioritizing cold lead conversions and conducting a brand audit to attract the right cold leads. The host emphasizes the need for clear offer information and the basics of effective branding. They also highlight the significance of visuals and brand assets in positioning your brand as high ticket. The conversation explores the evolving trends in branding and the need for customization. The host emphasizes the role of branding in charging high ticket prices and converting leads. They discuss the importance of brand depth and strategy, as well as the resources and support available for building a strong brand. The conversation concludes by emphasizing the continuous journey of branding and the importance of positioning your brand as an expert. Takeaways

Prioritize cold lead conversions and conduct a brand audit to attract the right leads.
Ensure clear offer information and focus on the basics of effective branding.
Use visuals and brand assets to position your brand as high ticket.
Stay updated with evolving branding trends and customize your brand for a standout presence.
Brand depth and strategy are crucial for converting leads and charging high ticket prices.

Learn how to build a strong brand and sign your next 5 highest paying clients. Join Brand Revenue Lab . Join today: www.highflierpowerhouse.com/revenue

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience

Chapters

00:00 Introduction: Converting Your Brand in 2024
00:27 Chapter 1: Prioritizing Cold Lead Conversions
01:16 Chapter 2: Conducting a Brand Audit
03:12 Chapter 4: Creating a Standout Brand with Visuals and Assets
04:36 Chapter 5: The Importance of Branding in Converting Cold Leads
05:22 Chapter 6: Evolving Branding Trends and the Need for Customization
07:17 Chapter 7: The Role of Branding in Charging High Ticket Prices
08:12 Chapter 8: The Impact of Branding on Converting Leads
09:38 Chapter 9: The Shift in Buying Behavior and the Importance of Branding
10:32 Chapter 10: The Need for Brand Depth and Strategy
13:39 Chapter 11: Resources and Support for Building a Strong Brand
15:47 Chapter 12: The Journey of Branding and Continuous Innovation
19:24 Chapter 14: The Impact of Branding on Sales and Revenue
21:45 Chapter 15: The Importance of Brand Strategy and Evaluation
23:27 Chapter 16: Positioning Your Brand as an Expert
24:53 Chapter 17: The Consequences of Compromising on Branding
26:23 Chapter 18: Building a Brand that Converts in 2024
27:21 Conclusion: Join Brand Revenue Lab and Start Converting

Prioritize cold lead conversions and conduct a brand audit to attract the right leads.
Ensure clear offer information and focus on the basics of effective branding.
Use visuals and brand assets to position your brand as high ticket.
Stay updated with evolving branding trends and customize your brand for a standout presence.
Brand depth and strategy are crucial for converting leads and charging high ticket prices.

Learn how to build a strong brand and sign your next 5 highest paying clients. Join Brand Revenue Lab . Join today: www.highflierpowerhouse.com/revenue

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience

Chapters

00:00 Introduction: Converting Your Brand in 2024
00:27 Chapter 1: Prioritizing Cold Lead Conversions
01:16 Chapter 2: Conducting a Brand Audit
03:12 Chapter 4: Creating a Standout Brand with Visuals and Assets
04:36 Chapter 5: The Importance of Branding in Converting Cold Leads
05:22 Chapter 6: Evolving Branding Trends and the Need for Customization
07:17 Chapter 7: The Role of Branding in Charging High Ticket Prices
08:12 Chapter 8: The Impact of Branding on Converting Leads
09:38 Chapter 9: The Shift in Buying Behavior and the Importance of Branding
10:32 Chapter 10: The Need for Brand Depth and Strategy
13:39 Chapter 11: Resources and Support for Building a Strong Brand
15:47 Chapter 12: The Journey of Branding and Continuous Innovation
19:24 Chapter 14: The Impact of Branding on Sales and Revenue
21:45 Chapter 15: The Importance of Brand Strategy and Evaluation
23:27 Chapter 16: Positioning Your Brand as an Expert
24:53 Chapter 17: The Consequences of Compromising on Branding
26:23 Chapter 18: Building a Brand that Converts in 2024
27:21 Conclusion: Join Brand Revenue Lab and Start Converting

Previous Episode

EP 102 - Powerhouse Profile: Go From Sales Drought to Booked Out with Your Brand with Mikhaila McNamara

In this episode, Mikhaila McNamara, a med spa coach, shares her journey of leveraging her brand in her business. She discusses her initial attempts at branding and the challenges she faced in marketing herself online. Mikhaila highlights the importance of branding and how it helped her attract high-value clients and position herself as an expert. She also emphasizes the value of sales and growth in business, as well as the role of branding in retaining clients. Overall, Mikhaila's experience showcases the transformative power of branding in building a successful coaching business.

Takeaways

Branding goes beyond visuals and includes your voice and persona online.
Consistency in messaging and branding builds trust with clients.
Upselling and retaining clients is easier when you have a strong brand and deliver value.
Sales and growth are crucial for financial stability and long-term success in business.

More About Mikhaila McNamara

Mikhaila Mcnamara is a medspa coach who consults with medspas at all income levels to help them double their profit and create passive income with memberships. Through 1:1 coaching Mikhaila has made her clients $2,000,000 and saved several medspas that were nearly bankrupt.

Connect with Mikhaila McNamara below:

Mikhaila McNamara's website: https://mikhailamcnamara.com/

Mikhaila McNamara's Email List: https://mikhailamcnamara.com/freebie

Mikhaila McNamara's Instagram: https://www.instagram.com/medspacoach/

Learn how to build a strong brand and sign your next 5 highest paying clients. Join our signature program, Brand Revenue Lab, where you'll learn how to build a stand out brand from the ground up. Join today: www.highflierpowerhouse.com/revenue

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn how inside our free training: https://highflierpowerhouse.com/rebrand-training

Next Episode

EP 104 - Everything You Need to Know to Brand Yourself Like An Expert

In this episode, the host shares her journey of building her brand and positioning herself as an expert. She emphasizes the importance of brand positioning and reputation in attracting high ticket clients. The host discusses the process of hyping oneself and filling industry gaps to establish expertise. She also highlights the evolution of brand archetype and positioning over time. The episode concludes with the importance of continuing to position oneself as an expert and building a standout brand to sign high ticket clients consistently. Learn how to build a strong brand and sign your next 5 highest paying clients. Join Brand Revenue Lab webinar. Join today: www.highflierpowerhouse.com/revenue Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become a retainer client here: https://highflierpowerhouse.com/retainer Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Learn more: https://highflierpowerhouse.com/rebrand-experience Chapters

00:00 Building Expertise and Brand Positioning
03:11 Establishing Brand Reputation and Attracting High Ticket Clients
05:01 Hyping Yourself and Filling Industry Gaps
06:27 Confidence and Convincing Cold Leads
10:12 Evolution of Brand Archetype and Positioning
12:33 Evolving Brand Positioning and Pricing
15:34 Positioning as an Expert Creative Director
21:38 Continuing to Position as an Expert
29:01 Transitioning to Creative Director Positioning
35:28 Building a Standout Brand and Signing High Ticket Clients