BobCast - The Digital Marketing Podcast

When it comes to enterprise marketing, it is all about getting the right mix to ensure your marketing dollars are invested wisely. With Marketing for large brands you are constantly tweaking your marketing mix to maximize the return on your marketing portfolio. That also poses a certain set of challenges as you have to be constantly on the lookout for new marketing tactics that are on the intercept. My next guest in this podcast episode is someone who has been there and done that! He has worked with some of the leading brands in the country across the board from CPG companies to large financial brands. In this BobCast episode, we are excited to have Howard Diamond, Chief Strategy Officer at Rise Interactive to share his insights on all things enterprise marketing: Tune in to this Podcast and learn:

• What is the ideal marketing mix that large brands should employ
• How are MarTech platforms delivering results for large brands
• Specific challenges for large brands in the CPG space
• The increasing clout of marketplaces and how brands are leveraging marketplaces
• How marketing teams in large brands are structured - in-house, agency reliance or hybrid structure
• And many more marketing insights

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Countless number of articles have been written predicting that Email Marketing is dead. Even the so-called "experts" chime in and proclaim (if not from the mountaintop) that Email is dead. But Email is far from dead and as a matter of fact it is well alive and kicking!

According to many industry analysis, if executed correctly, can drive upto 50% of revenues for a company. We have seen that happen with client accounts all the time! That being said, email marketing in a post GDPR world has gone complex so there are many nuances marketers should keep in mind to achieve results from email campaigns.

In this BobCast episode, we are excited to have Tracey Ellis, CEO of Leadous share her email marketing insights.

Tune in to this Podcast and learn:

• The current Email Marketing rules to follow
• How to ensure your email data hygiene is maintained
• Email metrics you should measure
• How to increase email deliverability
• Words you should avoid in your subject lines
• And many other email marketing tips

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Leadership is about setting long-term vision while focusing on achieving quarterly targets. While some may say Marketing leaders are too narrowly focused on their near term acquisition targets and not enough to set strategic vision there are always exception to the rule. Our guest on this episode is one such marketing leader who likes to exceed short-term targets while setting up long term vision for the company. In this BobCast episode, we are excited to have Aaron Goldman, CMO of 4C Insights share his 7 Leadership Lessons Every CMO must follow. And stay tuned till the end to watch an encore performance by Aaron! Tune in to this Podcast and learn:

• The 7 leadership rules every CMO must follow
• Getting your marketing acquisition mix right
• Marketing measurement metrics
• Hiring, managing & retaining marketing teams
• Managing your team with OKR
• And many other marketing leadership tips

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Every year SEO’s from around the world descent in Las Vegas for Brett Tabke’s PubCon conference. This year too the annual PubCon conference was a major success with some major SEO announcements coming out during the conference. At BobCast, we thought we would bring a special bonus session focused on SEO and invite PubCon veteran and US Search Awards judge Bill Hartzer to discuss some of the major developments to come out of PubCon 2019 and what SEO’s can plan for in 2020. In this bonus episode focused on SEO, we will discuss:

• How to proper site migrations with some do’s and dont’s
• Major announcements around SEO link building disavows and disavowing
• Google’s Gary Ilyes keynote presentation points
• Major announcements around Google Knowledge Graph
• Insider tips on wow to win at US Search Awards
• SEO initiatives for 2020

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

We have another expert featured on this episode of BobCast – The Digital Marketing podcast. This time we have Vik Murthy, Senior Director of Client Solutions at Asurion, in-charge of product & app development who works with Fortune 500 companies like Sprint, AT&T, Verizon and many others.

In this episode, we discussed all things product development and hit on topics like:

• Product Development Lifecycle
• How to Build Engaging Products
• Measurement Metrics for Success
• Case Study Showcasing Success

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