Leading Digital Marketing efforts in Regulated Industries

12/10/19 • 26 min

Just as it goes that not all digital campaigns are created equal. This is true especially in certain regulated industries like healthcare, financial services and others where there are certain parameters when it comes to running digital marketing campaigns. So what are those digital “boundaries” as marketers you need to be aware of?

This week I invited one such marketer who has been a part of digital marketing teams in companies like Discover, Medline, and many other organizations where regulation is part and parcel of every marketing campaign. We are excited to hear insights from longtime industry leader, Geoff Kass, Director of Digital Marketing at Medline University where he shares his learnings in managing digital marketing in regulated industries.

Tune in to this BobCast podcast and learn:

Challenges of managing digital marketing in regulated industries
The art of working in cross functional teams and still getting to the goals
Customer acquisition mix - balancing online vs offline
Managing people, leadership and team dynamics
And many other topics

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Tune in to this BobCast podcast and learn:

Challenges of managing digital marketing in regulated industries
The art of working in cross functional teams and still getting to the goals
Customer acquisition mix - balancing online vs offline
Managing people, leadership and team dynamics
And many other topics

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Previous Episode

Driving Content Marketing in Large Brands

Many enterprise marketers would agree that content marketing in large brands is a different ball game. It is less about churning out new content and more about working through the “system” to get approvals, collaborating with stakeholders and managing content as a project.

In this podcast episode of BobCast, we discuss Content Marketing & Social Media with Scott Spjut on the unique set of challenges when it comes to Content Marketing & Social Media convergence at large brands.

Tune in to this podcast and learn:

Convergence of Content Marketing & Social Media
Blending Content & distributing through social
Challenges of building content team - approvals, inputs, creation, etc.
Building content teams
Social Media - what's working, what's not
Career path for budding marketers

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Next Episode

How to Launch an Influencer Marketing Program

Influencer Marketing is now part of mainstream marketing and when executed correctly can become an integral part of your overall marketing mix. Influencers on the other hand are hot commodities now and everyone from the Kardashians to the mom-next-door is an influencer. So what is a Social Media Influencer and how can be beneficial for your business?

Tune in to this episode of BobCast podcast and learn as Bob & Megan discuss how to create an influencer night as part of your influencer marketing program. In this episode, you’ll learn:

How to create an influencer event
How to GEO target the influencers based on specific criteria
How to host the perfect influencer night “party”
Converting influencers into brand ambassadors
Measuring success of your influencer program

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.