How to Scale Marketing for B2B SaaS Companies

10/03/19 • 30 min

Building a Marketing function for a B2B SaaS company from the ground up can seem daunting as the pressure to generate leads, generate demand and create alignment with sales team can make or break your company. In this Podcast episode, our host Bob Tripathi chats with 3x SaaS champion Aaron Patrick Doherty on how to build a B2B Marketing function.

Tune into this BobCast episode and learn how to:

Build a demand generation function in your company
Hire, train and coach your marketing team
Marketing tactics that works for SaaS companies
How to create sales alignment and stakeholder alignment
And many other B2B SaaS marketing insights

Need additional Digital Marketing Resources? Digital Sparx Marketing offers videos, e-books, webinars and podcasts. Contact us today for your free Digital Footprint Audit.

Stay in the Loop! Learn more.

Keep in touch and stay up to date with all things digital marketing! We frequently publish thought-provoking articles, webinars ebooks and more.

Tune into this BobCast episode and learn how to:

Build a demand generation function in your company
Hire, train and coach your marketing team
Marketing tactics that works for SaaS companies
How to create sales alignment and stakeholder alignment
And many other B2B SaaS marketing insights

Need additional Digital Marketing Resources? Digital Sparx Marketing offers videos, e-books, webinars and podcasts. Contact us today for your free Digital Footprint Audit.

Stay in the Loop! Learn more.

Keep in touch and stay up to date with all things digital marketing! We frequently publish thought-provoking articles, webinars ebooks and more.

Previous Episode

How to Launch a Social Media Advocacy Program

In this episode, we discuss how to launch a Social Media Advocacy Program inside your company. In this part 2 of our conversation, we dive into the trenches of advocacy program and a step-by-step guide.

In this episode, Casey Hall and Bob Tripathi discuss how you can:

Create repeatable processes for employees to follow
Creating metrics around Social Media Advocacy program
Make employee advocacy as an ongoing program as opposed to an one-time initiative
Provide Social Media resources and access to tools

Email [email protected] for information on how to be featured on BobCast!

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Next Episode

A Day in the Life of a CMO (Chief Marketing Officer)

For many marketers the life of a CMO sounds glamorous from the outside but the fact is the average tenure of a CMO is only 18 months! During this time, a CMO is tasked with things including driving revenues for the company, building brand, hiring and retaining great people and increasing shareholder value. That seems a lot but something that comes with the CMO territory!

In this Podcast episode, our host Bob Tripathi chats with VanillaSoft CMO, Darryl Praill on what a day in the life of a CMO is like.

Tune into this BobCast episode and learn how to:

Manage expectations of board members and other stakeholders
Make marketing into a revenue driver
Manage budgets, marketing tactics and build a culture of testing
How to hire, train and coach team members to make them into A players!
And many other great marketing insights for all future CMO’s!

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.