Marketing Predictions: 2019 Learnings to Implement in 2020

01/10/20 • 49 min

As we head into 2020, marketers love to predict on what marketing tactics will work in the new year. For BobCast, we thought of taking a different approach and instead create marketing predictions based on what we learned in 2019. After all, the past guides us into the future. In this episode, we picked out top 10 tips collectively shared by our guest speakers that could be groundbreaking in 2020.

Tune in to this episode of BobCast and learn the following tips, to help you succeed in 2020:

The Importance of Marketing Planning
Marketing Channel Mix
Creating Actionable Content
Improving Your Email Deliverability Rates
How to Launch an Employee Advocacy Program
Getting Started with Podcasting in 2020
Conversion Optimization Testing Principles
Moving Towards Progressive Web Apps in 2020
Building a Digital Marketing Team
A Day in the Life of a CMO

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Tune in to this episode of BobCast and learn the following tips, to help you succeed in 2020:

The Importance of Marketing Planning
Marketing Channel Mix
Creating Actionable Content
Improving Your Email Deliverability Rates
How to Launch an Employee Advocacy Program
Getting Started with Podcasting in 2020
Conversion Optimization Testing Principles
Moving Towards Progressive Web Apps in 2020
Building a Digital Marketing Team
A Day in the Life of a CMO

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Previous Episode

How to Launch an Influencer Marketing Program

Influencer Marketing is now part of mainstream marketing and when executed correctly can become an integral part of your overall marketing mix. Influencers on the other hand are hot commodities now and everyone from the Kardashians to the mom-next-door is an influencer. So what is a Social Media Influencer and how can be beneficial for your business?

Tune in to this episode of BobCast podcast and learn as Bob & Megan discuss how to create an influencer night as part of your influencer marketing program. In this episode, you’ll learn:

How to create an influencer event
How to GEO target the influencers based on specific criteria
How to host the perfect influencer night “party”
Converting influencers into brand ambassadors
Measuring success of your influencer program

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Next Episode

Social Media Advertising - 7 Tips for Managing Facebook Ads

Marketers spend an unprecedented $37 Billion in Social Media Ad Spend in 2019 out of which 80% of ad spend was on Facebook ads (includes Instagram). Companies though are still struggling with optimizing their ad spend on social media including not knowing what metrics to measure the success of their ad campaigns.

Tune in to this exclusive episode of BobCast, where the role have been reversed and Bob Tripathi is in the hotseat as a speaker. Bob breaks down why companies are still struggling with Social Media ads and why many are doing it wrong. Bob provides his 7 proven tactics that can turn any campaign into a profitable Facebook ads campaign. A must listen to episode if you run paid social media campaigns.

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.