Is Email Marketing Dead? Top Insights on Effective Email Marketing

10/31/19 • 39 min

Countless number of articles have been written predicting that Email Marketing is dead. Even the so-called "experts" chime in and proclaim (if not from the mountaintop) that Email is dead. But Email is far from dead and as a matter of fact it is well alive and kicking!

According to many industry analysis, if executed correctly, can drive upto 50% of revenues for a company. We have seen that happen with client accounts all the time! That being said, email marketing in a post GDPR world has gone complex so there are many nuances marketers should keep in mind to achieve results from email campaigns.

In this BobCast episode, we are excited to have Tracey Ellis, CEO of Leadous share her email marketing insights.

Tune in to this Podcast and learn:

The current Email Marketing rules to follow
How to ensure your email data hygiene is maintained
Email metrics you should measure
How to increase email deliverability
Words you should avoid in your subject lines
And many other email marketing tips

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

In this BobCast episode, we are excited to have Tracey Ellis, CEO of Leadous share her email marketing insights.

Tune in to this Podcast and learn:

The current Email Marketing rules to follow
How to ensure your email data hygiene is maintained
Email metrics you should measure
How to increase email deliverability
Words you should avoid in your subject lines
And many other email marketing tips

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Previous Episode

The 7P's of Marketing - Leadership Lessons from CMO

Leadership is about setting long-term vision while focusing on achieving quarterly targets. While some may say Marketing leaders are too narrowly focused on their near term acquisition targets and not enough to set strategic vision there are always exception to the rule. Our guest on this episode is one such marketing leader who likes to exceed short-term targets while setting up long term vision for the company. In this BobCast episode, we are excited to have Aaron Goldman, CMO of 4C Insights share his 7 Leadership Lessons Every CMO must follow. And stay tuned till the end to watch an encore performance by Aaron! Tune in to this Podcast and learn:

The 7 leadership rules every CMO must follow
Getting your marketing acquisition mix right
Marketing measurement metrics
Hiring, managing & retaining marketing teams
Managing your team with OKR
And many other marketing leadership tips

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Next Episode

Marketing For Large Brands - Enterprise Marketing Challenges

When it comes to enterprise marketing, it is all about getting the right mix to ensure your marketing dollars are invested wisely. With Marketing for large brands you are constantly tweaking your marketing mix to maximize the return on your marketing portfolio. That also poses a certain set of challenges as you have to be constantly on the lookout for new marketing tactics that are on the intercept. My next guest in this podcast episode is someone who has been there and done that! He has worked with some of the leading brands in the country across the board from CPG companies to large financial brands. In this BobCast episode, we are excited to have Howard Diamond, Chief Strategy Officer at Rise Interactive to share his insights on all things enterprise marketing: Tune in to this Podcast and learn:

What is the ideal marketing mix that large brands should employ
How are MarTech platforms delivering results for large brands
Specific challenges for large brands in the CPG space
The increasing clout of marketplaces and how brands are leveraging marketplaces
How marketing teams in large brands are structured - in-house, agency reliance or hybrid structure
And many more marketing insights

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.