Marketing For Large Brands - Enterprise Marketing Challenges

11/07/19 • 34 min

When it comes to enterprise marketing, it is all about getting the right mix to ensure your marketing dollars are invested wisely. With Marketing for large brands you are constantly tweaking your marketing mix to maximize the return on your marketing portfolio. That also poses a certain set of challenges as you have to be constantly on the lookout for new marketing tactics that are on the intercept. My next guest in this podcast episode is someone who has been there and done that! He has worked with some of the leading brands in the country across the board from CPG companies to large financial brands. In this BobCast episode, we are excited to have Howard Diamond, Chief Strategy Officer at Rise Interactive to share his insights on all things enterprise marketing: Tune in to this Podcast and learn:

What is the ideal marketing mix that large brands should employ
How are MarTech platforms delivering results for large brands
Specific challenges for large brands in the CPG space
The increasing clout of marketplaces and how brands are leveraging marketplaces
How marketing teams in large brands are structured - in-house, agency reliance or hybrid structure
And many more marketing insights

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

What is the ideal marketing mix that large brands should employ
How are MarTech platforms delivering results for large brands
Specific challenges for large brands in the CPG space
The increasing clout of marketplaces and how brands are leveraging marketplaces
How marketing teams in large brands are structured - in-house, agency reliance or hybrid structure
And many more marketing insights

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Previous Episode

Is Email Marketing Dead? Top Insights on Effective Email Marketing

Countless number of articles have been written predicting that Email Marketing is dead. Even the so-called "experts" chime in and proclaim (if not from the mountaintop) that Email is dead. But Email is far from dead and as a matter of fact it is well alive and kicking!

According to many industry analysis, if executed correctly, can drive upto 50% of revenues for a company. We have seen that happen with client accounts all the time! That being said, email marketing in a post GDPR world has gone complex so there are many nuances marketers should keep in mind to achieve results from email campaigns.

In this BobCast episode, we are excited to have Tracey Ellis, CEO of Leadous share her email marketing insights.

Tune in to this Podcast and learn:

The current Email Marketing rules to follow
How to ensure your email data hygiene is maintained
Email metrics you should measure
How to increase email deliverability
Words you should avoid in your subject lines
And many other email marketing tips

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.

Next Episode

Driving Content Marketing in Large Brands

Many enterprise marketers would agree that content marketing in large brands is a different ball game. It is less about churning out new content and more about working through the “system” to get approvals, collaborating with stakeholders and managing content as a project.

In this podcast episode of BobCast, we discuss Content Marketing & Social Media with Scott Spjut on the unique set of challenges when it comes to Content Marketing & Social Media convergence at large brands.

Tune in to this podcast and learn:

Convergence of Content Marketing & Social Media
Blending Content & distributing through social
Challenges of building content team - approvals, inputs, creation, etc.
Building content teams
Social Media - what's working, what's not
Career path for budding marketers

Have questions about digital marketing? Email [email protected] and let us help improve your digital marketing. You can also click here to access additional digital marketing resources.