
Learning To Master App Product Development
05/14/19 • 33 min
We have another expert featured on this episode of BobCast – The Digital Marketing podcast. This time we have Vik Murthy, Senior Director of Client Solutions at Asurion, in-charge of product & app development who works with Fortune 500 companies like Sprint, AT&T, Verizon and many others.
In this episode, we discussed all things product development and hit on topics like:
- Product Development Lifecycle
- How to Build Engaging Products
- Measurement Metrics for Success
- Case Study Showcasing Success
Want a complimentary Digital Marketing Footprint Audit?
For a limited time, Digital Sparx Marketing is offering a free Digital Footprint Audit that assesses 70 different digital checkpoints and creates a unique DFS score for your company. Stay ahead of your competition by requesting a free audit report here.
We have another expert featured on this episode of BobCast – The Digital Marketing podcast. This time we have Vik Murthy, Senior Director of Client Solutions at Asurion, in-charge of product & app development who works with Fortune 500 companies like Sprint, AT&T, Verizon and many others.
In this episode, we discussed all things product development and hit on topics like:
- Product Development Lifecycle
- How to Build Engaging Products
- Measurement Metrics for Success
- Case Study Showcasing Success
Want a complimentary Digital Marketing Footprint Audit?
For a limited time, Digital Sparx Marketing is offering a free Digital Footprint Audit that assesses 70 different digital checkpoints and creates a unique DFS score for your company. Stay ahead of your competition by requesting a free audit report here.
Previous Episode

Master Your Mind, Master Your Life
Jeska Brodbeck talks with Bob Tripathi about mindfulness in the workplace. Jeska is a full-time mindfulness and performance coach based in Miami, Florida and owner of the company Be Light Consulting, where she offers mindful performance coaching & yoga instruction for business professionals throughout the U.S. In this Bobcast she reveals how:
- Yoga, meditation and mindfulness are tools for productivity
- Paying attention to the present moment leads to awareness
- Shifting into mindfulness can reduce stress and increase longevity
- Accessing the locus of power and flow promotes creativity and goal setting
In this Podcast Jeska and Bob also discuss:
- How mindfulness leads to change
- Setting a morning meditation routine
- Reducing stress and minimizing distractions in the workplace
- The Eisenhower matrix for task management
- How to create company culture through authentic leadership
Access additional digital marketing resources click here. Have questions or want to be featured on our next BobCast? Email [email protected]
Next Episode

How to Create a Superior Customer Experience – with Dan Gingiss
On this episode of BobCast we are excited to introduce award-winning speaker and social media and customer experience expert Dan Gingiss. During his 20+ year career he’s worked as a marketer and customer experience executive at 3 Fortune 300 companies and developed a deep skill set and reputation as an elite strategic thinker and innovator. Dan talks with Bob Tripathi about:
- Creating Customer Experience in a multi-touch marketing ecosystem
- How companies are investing in experiences and are they doing enough?
- Best practices around creating superior customer experience
- What is social customer care? What are some ways to excel at it?
- Aligning digital marketing tactics like social, search and content to build a holistic CX
Email [email protected] for information on how to be featured on BobCast! Check out additional digital marketing resources on our website.
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