B2B Marketing Exchange

Because of COVID-19, our time online has skyrocketed. Rather than going to networking events and conferences to build new relationships, we're turning to virtual round tables and cocktail hours and, of course, social media. LinkedIn has become an integral "watering hole" for B2B professionals who are eager to find new job opportunities, share ideas and bolster their positions as thought leaders in their industry. But what new features and capabilities can B2B execs and brands take advantage of? During this episode, we sit down with Anthony Blatner of Modern Media to talk all things LinkedIn, including:

• Highly effective advertising solutions for brands;
• Free tools to boost brand and executive engagement;
• How to combat digital fatigue and LinkedIn inbox floods; and
• How to respond when being called out on LinkedIn.

RELATED LINKS

• Learn more about Modern Media
• Download the Modern Guide to Lead Generation

2020 B2B Innovator Awards

The deadline for B2B Innovator Awards nominations is Sept. 25, 2020 by 5 PM ET. For more information and to nominate, visit the nominations page here!

Content is a critical part of marketing, as compelling, informative assets help generate more interest in a brand and drive more leads down the sales pipeline. But the content creation process is still hindered by lack of interdepartmental communication between sales and marketing.

When Pam Didner takes the #B2BMX stage in just two short weeks, she’ll focus on two key components of content: “How To Make The Most Of Content Marketing For Sales” and “How To Create A High-Performance Team Among Sales/Ops/Marketing.” During her sessions, Didner will tighten the lens on internal communication to help align teams on common goals and shed a light on how to map content to specific stages of the buyer’s journey.

With those “how-tos” in mind, Host Klaudia Tirico sat down with Didner for a preview into her sessions on the latest episode of the #B2BMX podcast. Throughout their discussion, the duo touched on:

• The evolution of the B2B industry, with an analysis of the fundamentals that remained and the prospect/buyer behaviors that changed;
• The current state of sales enablement and why the line is starting to blur between sales and marketing;
• The content assets that resonate most strongly with buyers and buying committees, along with how to make the most out of them;
• Strategies for mapping content to different stages of the buyer’s journey; and
• Much more!

To learn all the content nuances your heart desires, be sure to use our exclusive #B2BMX podcast code (B2BMXPOD) to receive 50% off your ticket. Talk to you there!

RELATED LINKS

• Register for the B2B Marketing Exchange in Scottsdale, Ariz.
• Listen to Season 5, Episode 11
• Learn more about Pam Didner

Want the secret sauce for diversifying lead gen sources and using digital content to generate warmer, low-cost leads? Don’t miss this session replay on today’s episode to hear how WIKA USA partnered with EVGMedia to write content using longer-tail, higher-converting search terms, generate leads via website and blog form fills, and boost overall website traffic.

In this session replay from B2BMX East in Alpharetta, GA., WIKA's Director of Marketing, Jessica Woodside, and EVGMedia's Director of Audience Development, Laura Lee, will uncover how to:

• Develop a winning SEO strategy
• Focus on optimizing content with low search rankings
• Increase the number of Google featured snippets via content editing and more
• Develop your own internal linking strategy to keep users on your site and engaged
• Measure success with meaningful metrics.

RELATED LINKS:

• Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz.
• Register for B2BMX West and get 15% off by using the code: MXPOD15
• Follow us on LinkedIn and X.

Brian Fanzo is a Millennial that has seen it all. Coming from a cybersecurity background and working almost a decade with the Department of Defense, you’d never expect the guy to become one of the industry leaders in promoting brand authenticity and creating a true fanbase within your customer community. As a self-proclaimed “change evangelist” Brian has been helping B2B brands take a step back and address the elephant in the room: empathy and trust is what brands need to succeed.

We sat down with him for an up-close-and-personal look into the life of one of the most prominent thought leaders on the speaking circuit today. We learned about what brought Brian into the industry, as well as how he has taken what he has learned and observed over the years to help brands build authentic relationships with their customers.

Listen in to learn about:

• Brian’s experience in industries ranging from the U.S. government to his work with high-tech enterprises;
• Brand authenticity and how that is making and breaking B2B deals;
• Understanding the Millennial mindset to communicate with potential customers on their terms;
• Having authentic relationships with customers that can turn them into brand advocates; and
• Using that relationship to fuel go-to-market initiatives via tactics such as influencer and customer marketing.

B2C brands have relied on direct mail for decades, but the trend is re-emerging in B2B in new and exciting ways. Brands across industry verticals are incorporating direct mail into their marketing and sales strategies, especially in their account-based marketing (ABM) efforts. But what are the keys to success for this medium? During this in-depth discussion, a panel of experts delve into real-life examples of how they have used direct mail to create personalized and immersive campaign experiences that help establish long-term buyer relationships.

Panelists include:

• Bailey Roberts, Conga
• Daniel Lambert, Rev (formerly of CareCloud)
• Brian Anderson, Demand Gen Report