B2B Marketing Exchange

Today’s business leaders are looking to cut marketing costs while also achieving growth. They demand marketing to show ROI. And yet, every day, we are getting asked to promote our products and services in ways that may not work. In order to bridge this gap, the courageous marketer is focused on demonstrating business value to executives by making customers the heroes of the stories they tell. Because brilliant marketing leaders know that by focusing on customer value, we deliver better outcomes for the entire business.

In this presentation, which was first given at the B2B Sales & Marketing Exchange online experience, bestselling author Michael Brenner shares why the future of marketing is about activating the storytelling talent and expertise of your customers and employees. Learn:

• How we can start to re-define marketing as a strategic asset for business growth;
• How to grow your brand’s visibility and close new business in the midst of all the noise; and
• A powerful framework you can use to rally the entire organization around the customer.

This episode is sponsored by Demandbase.

Like many other event producers, Demand Gen Report had to completely reimagine its B2B Sales & Marketing Exchange event. As many teams know, this is not a copy-and-paste scenario. It's up to the content, marketing and customer success teams to collaborate and design an experience that's true to what makes the event great, while also embracing the best of digital.

During this episode, hosts Alicia Esposito and Klaudia Tirico sit down with Sheri Butts, who is Demand Gen Report's Director of Demand Generation and Growth Marketing, to discuss their journey in reimagining the B2B Sales & Marketing Exchange...struggles and all. They talk about:

• How they used editorial discussions and coverage to guide event decision-making;
• The need to emphasize real-life use cases, successes and failures;
• Why finding speakers with the right expertise is more important than paying for big names; and
• How to capitalize on digital tools to augment networking and community-driven programming.

RELATED LINKS

• Register for the B2B Sales & Marketing Exchange Online Experience
• Check out the agenda

A word from our sponsor, Demandbase:

Get a first-look at the new Demandbase ABM platform. Click the link to join John Miller, Chief Product Officer at Demandbase, as he gives you an exclusive look under the hood!

This episode is sponsored by Demandbase.

Marketing and sales alignment is absolutely critical in the age of the buyer — no surprise there. But achieving and maintaining a strong level of collaboration and alignment is easier said than done, especially at a time when buyers have taken control of their purchasing journeys. During this episode, host Klaudia Tirico chats with Jeff Davis, who is the founder and principal of JD2 Consulting and an expert on sales and marketing alignment. They discuss:

• How the buyer and seller relationship has changed;
• The concept and definition of "alignment transformation," and why it’s important;
• Why teams simply can no longer operate in silos;
• How to close the gap between marketing and sales to create one cohesive revenue engine; and
• Best practices for accomplishing alignment and getting buy-in from the C-suite.

A word from our sponsor, Demandbase:
Get a first-look at the new Demandbase ABM platform. Click the link to join John Miller, Chief Product Officer at Demandbase, as he gives you an exclusive look under the hood!

This episode is sponsored by Demandbase.

Let's face it, we've all been feeling a lot of stress during the pandemic. Some of us are juggling work and family life. We're managing virtual schooling schedules, caring for at-risk family members, and simply trying to stay productive and creative in our daily work. If ever there was a time for us to be more empathetic and more understanding of each other, it's now. Emotional intelligence (EQ) and kindness are both crucial, especially in business. Mindfulness can help us achieve both. During this episode, host Alicia Esposito sits down with Cole Baker-Bagwell, who is the Founder of Cool Audrey, to discuss the intersection of mindfulness and business. They discuss:

• What "mindfulness" means in the context of business;
• Why it's so difficult to achieve;
• Exercises to help you get started with mindfulness; and
• How these practices impact business relationships and customer experiences.

RELATED LINKS

• Learn more about Cool Audrey
• Connect with Cole on LinkedIn
• Hear more of Cole's thoughts on mindfulness

A word from our sponsor, Demandbase:

Get a first-look at the new Demandbase ABM platform. Click the link to join John Miller, Chief Product Officer at Demandbase, as he gives you an exclusive look under the hood!

Has quarantine life left you in a digital daze? You're certainly not alone. Although we're all trying to stay safe and healthy in these times, we can't help but crave face-to-face interaction. We're looking for real, authentic conversations complete with eye contact. But how can we create that feeling for our audiences (and ourselves) when all we have are webinar platforms and virtual meeting rooms? Jay Acunzo, who is a podcast host, author, speaker and founder of Marketing Showrunners, has done his fair share of virtual experiences, and he has some strong thoughts about how COVID-19 is forcing marketers wake up from their digital daze and find new ways to connect with their communities.

During this discussion, he chats with Klaudia Tirico and Alicia Esposito about:

• What B2B event producers can learn from Stephen Colbert;
• Why it's more important than ever for brands to have strong points of view; and
• How B2B marketers can work their way up the "value pyramid" and build strong, engaged communities.

RELATED LINKS

• Learn more about Jay Acunzo
• Subscribe to his podcast
• Get a copy of his book, Break the Wheel