Maximizing Marketing & Sales Alignment With AI
07/12/23 • 14 min
In the fast-paced business world, companies are always looking for smarter ways to align sales and marketing teams to achieve shared goals and objectives. It's no easy feat, but luckily, companies can see success when they use artificial intelligence (AI) effectively. By leveraging AI tools, practitioners can streamline this alignment process, making it more efficient and effective than ever!
During this episode of the #B2BMX podcast, Host Klaudia Tirico chats with Dani Buckley, VP, and General Manager at the sales performance agency LeadG2. The pair discuss how AI is used in marketing and sales alignment and its benefits to businesses. Tune in to learn:
- The true role marketing plays in successfully enabling sales teams to sell smarter and faster;
- Tips and tricks for keeping your teams aligned;
- What are the key components of making a sales play and why they’re essential;
- Best practices for our audience to use when building a sales play to ensure it’s strategic, valuable and practical; and
- Why it is so important for sales to have a framework to work from!
RELATED LINKS
- Connect with Dani here!
- Learn more about LeadG2.
- Follow us on LinkedIn and Twitter!
- Check out the agenda and register for B2BSMX 2023 — use code PODCAST25 at checkout and receive 25% off your ticket!
In the fast-paced business world, companies are always looking for smarter ways to align sales and marketing teams to achieve shared goals and objectives. It's no easy feat, but luckily, companies can see success when they use artificial intelligence (AI) effectively. By leveraging AI tools, practitioners can streamline this alignment process, making it more efficient and effective than ever!
During this episode of the #B2BMX podcast, Host Klaudia Tirico chats with Dani Buckley, VP, and General Manager at the sales performance agency LeadG2. The pair discuss how AI is used in marketing and sales alignment and its benefits to businesses. Tune in to learn:
- The true role marketing plays in successfully enabling sales teams to sell smarter and faster;
- Tips and tricks for keeping your teams aligned;
- What are the key components of making a sales play and why they’re essential;
- Best practices for our audience to use when building a sales play to ensure it’s strategic, valuable and practical; and
- Why it is so important for sales to have a framework to work from!
RELATED LINKS
- Connect with Dani here!
- Learn more about LeadG2.
- Follow us on LinkedIn and Twitter!
- Check out the agenda and register for B2BSMX 2023 — use code PODCAST25 at checkout and receive 25% off your ticket!
Previous Episode
Finding Your Edge In The Sea Of Sameness
In today's crowded and ever-evolving market, marketers are increasingly working to create content that stands out. However, the key to success lies in going beyond the norm and telling bigger stories that break the sea of sameness. This was the take-home message from a session presented by the one-and-only Jay Baer at the 2023 B2B Marketing Exchange. He encouraged attendees to give themselves, and their teams, permission to find their edge and go-to-market in new, innovative ways.
During this episode of the #B2BMX podcast, we listen to Jay’s session to learn more about the importance of passion when creating content and marketing efforts that delight customers. If marketers are passionate about what they make, everyone else will embrace it, too! Tune in to learn:
- Whether it’s truly possible to “do more with less”;
- Why bravery is currently in short supply in the B2B market;
- Why time-to-win is more important than your pricing model; and
- Tips and best practices to create impactful and bold customer experiences.
RELATED LINKS
- Connect with Jay here!
- Follow us on LinkedIn and Twitter!
- Check out the agenda and register for B2BSMX 2023 — use code PODCAST25 at checkout and receive 25% off your ticket!
Next Episode
Secrets From The CIA: What B2B Sales Can Learn About Closing Deals
When it comes to closing deals, there's no one better at it than the CIA. They are experts in the art of persuasion and building long-lasting relationships with clients — skills that are just as crucial in the world of B2B sales.
During this episode of the #B2BMX podcast, we're returning to a fantastic session hosted by Jeremy Hurewitz, creator of the Sell Like A Spy program. He's a pro at using spy tradecraft and applying it specifically to B2B marketing and sales practices.
Hurewitz draws parallels between the day-to-day work of CIA officers and the responsibilities of BDRs and account managers. He takes listeners on a journey through the unique psychological skills that spies use to make sales and build lasting relationships with clients. Tune in to learn:
- What it means to “sell like a spy;”
- The real challenges of getting to know your prospect;
- How vulnerability cultivates intimacy and humanity breeds credibility; and
- How to learn about people without asking them a question!
RELATED LINKS
- Connect with Jeremy here!
- Learn more about Sell Like A Spy.
- Follow us on LinkedIn and Twitter!
- Check out the agenda and register for B2BSMX 2023 — use code PODCAST25 at checkout and receive 25% off your ticket!
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