B2B Marketing Exchange - Don’t Put ABX In The Corner 💃

Don’t Put ABX In The Corner 💃

11/16/22 • 30 min

What’s better than one female marketing leader... try FOUR powerhouse female marketing leaders! FullStory’s Jennifer Leaver, Reachdesk’s Amber Bogie, Gong’s Corrina Owens and 6senses’ Jess Gondolfo ignited the #B2BSMX stage in Boston during their panel, where they put ABX at the forefront of everyone’s minds.

Co-hosts Klaudia Tirico and Kelly Lindenau cannot contain their excitement in sharing this panel session with the audience because marketers need to prioritize ABX now more than ever and who better to elaborate on the “why?” than these revenue marketing leaders.

Tune in to learn how and why ABX creates the flywheel to elevate your go-to-market strategy and breaks down silos across teams. Here’s how marketers can:

Use ABX as the glue that ties the flywheel together;
Make sure ABX isn’t siloed;
Give prospects a glimpse into what it’s like to be a customer;
Move beyond looking at prospects and customers as just another logo; and
Tap into CX as the next phase of integrating an ABX strategy.

RELATED LINKS

Tune in to learn how and why ABX creates the flywheel to elevate your go-to-market strategy and breaks down silos across teams. Here’s how marketers can:

Use ABX as the glue that ties the flywheel together;
Make sure ABX isn’t siloed;
Give prospects a glimpse into what it’s like to be a customer;
Move beyond looking at prospects and customers as just another logo; and
Tap into CX as the next phase of integrating an ABX strategy.

RELATED LINKS

Previous Episode

How To Makeover Your Buyer Journey

Here’s a flashback from the B2BMX stage in Boston, where Randy Frisch discussed why mapping content through the buyer and customer journey closes more deals. If you missed out on this live session, don’t worry, co-hosts Klaudia Tirico and Kelly Lindenau got you covered!

Uberflip’s Randy Frisch walks marketers through how to avoid the go-to-market trap. Here are his three simple steps to follow:

Identify your target audience, usually with some sort of data source;
Attract people with various channels, social, email or whatever you're hot on; and
Find a destination where customers control what they want to do next.

Frisch also dives deeper into the importance of content tagging, as well as creating personalized experiences. If you’ve never heard Randy speak before, don’t miss this opportunity to hear from one of the best!

RELATED LINKS

Next Episode

How To Transform Your GTM Strategy

Let’s all close our eyes and pretend we are back at B2BSMX in Boston on a beautiful August day listening to Jeff Marcoux deliver an incredible session. It’s time to open your eyes and press play because co-hosts Klaudia Tirico and Kelly Lindenau are here to make that vision a reality.

On this week’s episode of the B2BMX podcast, Marcoux tackles how to transform your marketing on both a strategic and tactical level. Marcoux dives further into:

How marketing can transform to become one of the most strategic elements within the business today;
Ensuring that marketing execution is tied to the right goals and objectives;
Understanding your overall business goals to gain go-to-market insights for planning;
Using reverse funnels and intent data to define the job; and
Aligning with sales targets to know when to push back and say “no.”

RELATED LINKS