How Content & SEO Strategy Can Turn Your Website Into A Lead Gen Machine

11/20/24 • 28 min

Want the secret sauce for diversifying lead gen sources and using digital content to generate warmer, low-cost leads? Don’t miss this session replay on today’s episode to hear how WIKA USA partnered with EVGMedia to write content using longer-tail, higher-converting search terms, generate leads via website and blog form fills, and boost overall website traffic.

In this session replay from B2BMX East in Alpharetta, GA., WIKA's Director of Marketing, Jessica Woodside, and EVGMedia's Director of Audience Development, Laura Lee, will uncover how to:

Develop a winning SEO strategy
Focus on optimizing content with low search rankings
Increase the number of Google featured snippets via content editing and more
Develop your own internal linking strategy to keep users on your site and engaged
Measure success with meaningful metrics.

RELATED LINKS:

Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz.
Register for B2BMX West and get 15% off by using the code: MXPOD15
Follow us on LinkedIn and X.

In this session replay from B2BMX East in Alpharetta, GA., WIKA's Director of Marketing, Jessica Woodside, and EVGMedia's Director of Audience Development, Laura Lee, will uncover how to:

Develop a winning SEO strategy
Focus on optimizing content with low search rankings
Increase the number of Google featured snippets via content editing and more
Develop your own internal linking strategy to keep users on your site and engaged
Measure success with meaningful metrics.

RELATED LINKS:

Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz.
Register for B2BMX West and get 15% off by using the code: MXPOD15
Follow us on LinkedIn and X.

Previous Episode

The Power Of Content Curation

B2BMX is all about bringing real practitioners together to talk through real challenges and share solutions to real problems and industry trends. Today's guest, Christine Elliott, is an industry veteran who has been part of the B2BMX community since 2012! She took the stage at B2BMX East in Alpharetta, GA, to share her career journey and highlight her work in content strategy and marketing. Most recently she played a pivotal role in helping EY's tax practice create a differentiated narrative that could connect its services to client issues.

Our hosts sat down with Christine after her session to discuss the power of content curation and why even the biggest brands must work hard to connect with clients in a meaningful way. The trio dove into topics such as:

How to shift from brand-heavy strategies to creating narratives;
Various challenges and success of a successful EY campaign that was built with "spit and duct tape;"
The importance of content strategy in driving demand and generating leads;
Why a "less is more" approach can generate greater engagement; and
The need to experiment with different content formats.

Tune in now for a lively conversation about all things content!

RELATED LINKS:

Connect with Christine Elliott on LinkedIn;
Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz.
Register for B2BMX West and get 15% off by using the code: MXPOD15

Next Episode

The Important Role Of Empathy In Marketing Strategy & Messaging

Research shows that 90% of consumers expect brands to display empathy with them through the brand’s messaging, while 97% of customers say empathy is the most important element in customer engagement. So why is empathy still widely perceived as a soft skill rather than the superpower that it is and the role it plays in creating successful brands?

Rob Volpe of Ignite 360 took the stage at B2BMX East in Alpharetta, GA to demystify empathy and clear up the misconceptions which can lead to mistakes in marketing strategy and messaging. In this special episode, host Klaudia Tirico sat down with Rob an hour before his presentation to dive into the topic of empathy in marketing. Plus, don't miss Rob's entire presentation immediately after the interview to learn: