B2B Marketing Exchange - From Stage-1 To Closed/Won: 5 Tips To Break Down Barriers Between Sales & Marketing

From Stage-1 To Closed/Won: 5 Tips To Break Down Barriers Between Sales & Marketing

12/01/21 • 25 min

Finger-pointing, accusations and deflections — no, this isn’t a Real Housewives reunion; it’s a meeting between sales and marketing following a soured deal or missed target. Most organizations know they need internal alignment for success, but unification is challenging when sales and marketing are measuring different metrics and working toward separate goals.

In this session replay from the 2021 B2B Sales & Marketing Exchange, Host Klaudia Tirico revisits “From Stage-1 To Closed/Won: 5 Tips To Break Down Barriers Between Sales & Marketing” featuring Qualified’s Sarah McConnell. Throughout her presentation, McConnell provided five valuable tips to help eliminate interdepartmental barriers and promote more efficient and successful RevOps.

Key takeaways from the session include:

The importance of a company’s website in promoting sales and marketing alignment;
How to eliminate economic and cultural friction that contributes to animosity between departments;
Conversational marketing’s contribution to internal cohesion; and
Real-world examples featuring top-converting conversational marketing strategies to help create pipeline and accelerate deals.

RELATED LINKS

Key takeaways from the session include:

The importance of a company’s website in promoting sales and marketing alignment;
How to eliminate economic and cultural friction that contributes to animosity between departments;
Conversational marketing’s contribution to internal cohesion; and
Real-world examples featuring top-converting conversational marketing strategies to help create pipeline and accelerate deals.

RELATED LINKS

Previous Episode

How 2020 Strengthened Collective Revenue Generation For High-Performing B2B Brands

Host Klaudia Tirico is picking up right where she left off with the season five premiere of the #B2BMX Podcast! While the season-four send-off featured an interview with Gartner’s Craig Rosenberg and a sneak peek into his keynote at the in-person B2B Sales & Marketing Exchange (#B2BSMX), the season-five opener features a highly anticipated replay of Rosenberg’s session.

As the opening keynote for the #B2BSMX event, Rosenberg’s insights helped set the stage for the entirety of the event (and this podcast!). Tune in now to learn all about the heightened need for consistent, omnichannel communication and the renewed focus on ideal customer profiles (ICPs). Specific takeaways from the session include:

Why organizations must focus on ICPs to meaningfully engage with best-fit accounts;
Best practices of modernizing orchestration practices to coordinate consistent messaging across all departments and channels;
How to adapt to the new B2B buyer behaviors and demands;
The importance of adjusting to the changing realities surrounding the abundance of content available to buyers; and
Much more!

RELATED LINKS

Next Episode

The Rise Of The Revenue Innovator: A New Class Of Leaders Drive Predictability In Unpredictable Times

It’s not psychic John Edward or the Long Island Medium — it's Mary Shea, the closest thing B2B has to a fortune teller. After accurately predicting sale reps’ evolution into a consultative role, Shea graced the #B2BSMX stage with her vision for the post-pandemic world through her keynote, “The Rise Of The Revenue Innovator: A New Class Of Leaders Drive Predictability In Unpredictable Times.”

Season 5 Episode 3 brings listeners back to Boston with an exclusive replay of Shea’s presentation. With a focus on the role new sales technology will play, she introduced what she believes to be the new cohort of leaders: Revenue Innovators. Throughout her presentation, she dove into the expectations the B2B community can have as the industry innovates and transforms to enable predictable revenue generation to grow.