B2B Marketing Exchange - Demystify Your GTM Strategy With The 9 “Cs”

Demystify Your GTM Strategy With The 9 “Cs”

02/12/25 • 30 min

In today's always-on and cluttered marketing landscape, getting closer to the customer is more challenging than ever. With so many new technologies, tools and KPIs to track and measure, it can be difficult to maintain focus on the main goals. How do we know if we are truly making an impact and building lasting customer relationships? How do you ensure your company aligns with your customers’ goals to drive greater outcomes?

In this episode, Margaret Safford and Sophia Agustina will share their 9 Cs framework — a GTM strategy that places the customer at the center. They will provide actionable insights around each of the “Cs” identified in the framework and demonstrate how improvements in these areas can drive customer value and revenue growth. Don't miss this opportunity to learn how to optimize your approach and drive measurable impact in your customer relationships!

Previous Episode

Building Predictable Pipeline With Matt Heinz

We're less than a month out before B2B Marketing Exchange West in Scottsdale, and the final planning stages are in full force. On today's episode of the podcast, we're sitting down with Matt Heinz, President and Founder of Heinz Marketing and B2B influencer, to discuss top B2B trends for 2025, building predictable pipeline, and his upcoming presentation at B2BMX West!

Tune in to hear his take on:

The importance of AI in enhancing go-to-market functions and addressing organizational dysfunction;
The need for a shift from MQLs to a more revenue-centric approach, focusing on pipeline and alignment across teams;
The balance between short-term results and long-term strategies;
The impact of AI on personalization, and
The value of in-person events for networking and idea exchange.

RELATED LINKS:

Learn more about Heinz Marketing.
Connect with Matt Heinz here.
Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz.
Register for B2BMX West and get 15% off by using the code: MXPOD15
Follow us on LinkedIn and X.

Next Episode

Why B2B Marketing Teams Need To Think BRAVE

In this special season 11 finale, host Klaudia Tirico sits down with Lindsay Tjepkema, founder of Human Brands Win and keynote speaker at the upcoming B2B Marketing Exchange West. During the chat, Lindsay discusses her 20+ years in B2B marketing and the importance of mindset in brand success. Specifically, she spotlights her "B.R.A.V.E." framework, and the importance for alignment with brand values, authentic relationships and positive energy in decision-making.

Tune in now to:

Get a sneak peek into her B2BMX West keynote session;
Learn the "thinking brave" framework;
Gain insights into the role of relationships in brand growth;
Learn how to balance growth and brand values; and
So much more!

Get the insights you need to build brand awareness, affinity, and trust with the right audience for long-term success, and don't miss Lindsay at B2BMX West. It's not too late to register!

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