B2B Marketing Exchange - How To Get More From LinkedIn

How To Get More From LinkedIn

09/16/20 • 27 min

Because of COVID-19, our time online has skyrocketed. Rather than going to networking events and conferences to build new relationships, we're turning to virtual round tables and cocktail hours and, of course, social media. LinkedIn has become an integral "watering hole" for B2B professionals who are eager to find new job opportunities, share ideas and bolster their positions as thought leaders in their industry. But what new features and capabilities can B2B execs and brands take advantage of? During this episode, we sit down with Anthony Blatner of Modern Media to talk all things LinkedIn, including:

Highly effective advertising solutions for brands;
Free tools to boost brand and executive engagement;
How to combat digital fatigue and LinkedIn inbox floods; and
How to respond when being called out on LinkedIn.

RELATED LINKS

Learn more about Modern Media
Download the Modern Guide to Lead Generation

2020 B2B Innovator Awards

The deadline for B2B Innovator Awards nominations is Sept. 25, 2020 by 5 PM ET. For more information and to nominate, visit the nominations page here!

Highly effective advertising solutions for brands;
Free tools to boost brand and executive engagement;
How to combat digital fatigue and LinkedIn inbox floods; and
How to respond when being called out on LinkedIn.

RELATED LINKS

Learn more about Modern Media
Download the Modern Guide to Lead Generation

2020 B2B Innovator Awards

The deadline for B2B Innovator Awards nominations is Sept. 25, 2020 by 5 PM ET. For more information and to nominate, visit the nominations page here!

Previous Episode

Humanizing Your B2B Brand

We've heard time and time again that in B2B, we're not speaking to nameless, faceless companies...we're talking to people. So why is it still so difficult for marketing and sales professionals to take a human-centered approach to engagement? We chip away at this question with Benjamin Shapiro, host of the MarTech Podcast. Before venturing into content creation and media, Shapiro worked for both B2B and B2C brands and noticed the need for more human-driven messaging and marketing execution. Listen in to hear his take on:

Taking a human-centered approach to marketing messaging;
Applying new messaging to content concepts; and
Identifying new ways to amplify messaging and engage audiences.

RELATED LINKS

Listen to the MarTech Podcast
Learn more about Ben's work

Next Episode

Creating A New 'Plan A' w/ Jay Acunzo

Has quarantine life left you in a digital daze? You're certainly not alone. Although we're all trying to stay safe and healthy in these times, we can't help but crave face-to-face interaction. We're looking for real, authentic conversations complete with eye contact. But how can we create that feeling for our audiences (and ourselves) when all we have are webinar platforms and virtual meeting rooms? Jay Acunzo, who is a podcast host, author, speaker and founder of Marketing Showrunners, has done his fair share of virtual experiences, and he has some strong thoughts about how COVID-19 is forcing marketers wake up from their digital daze and find new ways to connect with their communities.

During this discussion, he chats with Klaudia Tirico and Alicia Esposito about:

What B2B event producers can learn from Stephen Colbert;
Why it's more important than ever for brands to have strong points of view; and
How B2B marketers can work their way up the "value pyramid" and build strong, engaged communities.

RELATED LINKS