Finding Your Edge In The Sea Of Sameness
07/05/23 • 40 min
In today's crowded and ever-evolving market, marketers are increasingly working to create content that stands out. However, the key to success lies in going beyond the norm and telling bigger stories that break the sea of sameness. This was the take-home message from a session presented by the one-and-only Jay Baer at the 2023 B2B Marketing Exchange. He encouraged attendees to give themselves, and their teams, permission to find their edge and go-to-market in new, innovative ways.
During this episode of the #B2BMX podcast, we listen to Jay’s session to learn more about the importance of passion when creating content and marketing efforts that delight customers. If marketers are passionate about what they make, everyone else will embrace it, too! Tune in to learn:
- Whether it’s truly possible to “do more with less”;
- Why bravery is currently in short supply in the B2B market;
- Why time-to-win is more important than your pricing model; and
- Tips and best practices to create impactful and bold customer experiences.
RELATED LINKS
- Connect with Jay here!
- Follow us on LinkedIn and Twitter!
- Check out the agenda and register for B2BSMX 2023 — use code PODCAST25 at checkout and receive 25% off your ticket!
In today's crowded and ever-evolving market, marketers are increasingly working to create content that stands out. However, the key to success lies in going beyond the norm and telling bigger stories that break the sea of sameness. This was the take-home message from a session presented by the one-and-only Jay Baer at the 2023 B2B Marketing Exchange. He encouraged attendees to give themselves, and their teams, permission to find their edge and go-to-market in new, innovative ways.
During this episode of the #B2BMX podcast, we listen to Jay’s session to learn more about the importance of passion when creating content and marketing efforts that delight customers. If marketers are passionate about what they make, everyone else will embrace it, too! Tune in to learn:
- Whether it’s truly possible to “do more with less”;
- Why bravery is currently in short supply in the B2B market;
- Why time-to-win is more important than your pricing model; and
- Tips and best practices to create impactful and bold customer experiences.
RELATED LINKS
- Connect with Jay here!
- Follow us on LinkedIn and Twitter!
- Check out the agenda and register for B2BSMX 2023 — use code PODCAST25 at checkout and receive 25% off your ticket!
Previous Episode
Changing The Game: How Customer Retention Can Double Your Revenue
For some, marketing is all about leads, leads and more leads. But according to industry veteran Sangram Vajre, Co-founder and CEO of the new go-to-market analyst firm GTM Partners, it’s possible to double revenue every five years without adding new customers — it all rests in how companies go to market.
During this episode of the #B2BMX podcast, Hosts Klaudia Tirico and Kelly Lindenau chat with Sangram about the importance of companies needing to change their vocabulary and way of measuring success to create more efficient and responsible growth. Tune in to learn:
- The two key acronyms for success — ROI and NRR;
- How AI can help B2B marketing and sales professionals;
- How can practitioners can position themselves to embrace the future of marketing and sales; and
- How Sangram’s new company looks to help others change the way they go to market.
RELATED LINKS
- Connect with Sangram here!
- Learn more about GTM Partners.
- Check out the agenda and register for B2BSMX 2023 — use code PODCAST25 at checkout and receive 25% off your ticket!
Next Episode
Maximizing Marketing & Sales Alignment With AI
In the fast-paced business world, companies are always looking for smarter ways to align sales and marketing teams to achieve shared goals and objectives. It's no easy feat, but luckily, companies can see success when they use artificial intelligence (AI) effectively. By leveraging AI tools, practitioners can streamline this alignment process, making it more efficient and effective than ever!
During this episode of the #B2BMX podcast, Host Klaudia Tirico chats with Dani Buckley, VP, and General Manager at the sales performance agency LeadG2. The pair discuss how AI is used in marketing and sales alignment and its benefits to businesses. Tune in to learn:
- The true role marketing plays in successfully enabling sales teams to sell smarter and faster;
- Tips and tricks for keeping your teams aligned;
- What are the key components of making a sales play and why they’re essential;
- Best practices for our audience to use when building a sales play to ensure it’s strategic, valuable and practical; and
- Why it is so important for sales to have a framework to work from!
RELATED LINKS
- Connect with Dani here!
- Learn more about LeadG2.
- Follow us on LinkedIn and Twitter!
- Check out the agenda and register for B2BSMX 2023 — use code PODCAST25 at checkout and receive 25% off your ticket!
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/b2b-marketing-exchange-20162/finding-your-edge-in-the-sea-of-sameness-31280328"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to finding your edge in the sea of sameness on goodpods" style="width: 225px" /> </a>
Copy