Rockstar CMO FM

This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss Winning During Changing Times, covering Jeff's recent article he's published on our recently revamped Rockstarcmo.com.

Ian's guest this week is Harry Morton, the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups and enterprise clients. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Their client roster includes the #1 UK business podcast Secret Leaders, brands like Hewlett-Packard Enterprise and Stanford Graduate School of Business, as well as multiple hugely successful agency podcasts.

Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they tackle the challenge of this marketing age; personalization.

Enjoy!

The people:

• Ian Truscott on LinkedIn and Twitter
• Jeff Clark on LinkedIn and Twitter
• Harry Morton on LinkedIn and Twitter
• Robert Rose on Twitter and LinkedIn

The mentions:

• Rockstar CMO Advisors
• Winning During Changing Times on Rockstar CMO blog
• Harry's agency: Lower Street
• Robert's The Content Advisory Blog
• Robert's article on Content Marketing Institute To Date or Not to Date
• Robert's podcast with Joe Pulizzi - This Old Marketing

The music:

• Piano Music is by Johnny Easton, shared under a creative commons license
• Stienski & Mass Media - We'll be right back on YouTube
• Change Will Do You Good - Cheryl Crow - on Spotify

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This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor kick off a new series discussing five f'in' marketing fundamentals, and along the way flog marketing music analogies pretty much to death.

Ian interviews Chris Lynch, the Chief Marketing Officer at Sales Readiness Platform, Mindtickle. Chris oversees all global marketing functions, including product marketing, demand gen, brand, and creative. As you’ll hear he has deep experience in product positioning and messaging, go-to-market strategies, and the alignment of marketing with sales objectives. Before MindTickle, Chris was the CMO at the direct-to-consumer apparel brand KUIU, where he built a team focused on data-driven strategies and customer engagement, was the CMO at Cision, where he led a global team and pioneered a new approach to messaging and campaign development, culminating in Cision’s IPO. And prior to that, Chris had senior marketing roles at Oracle, Badgeville, Tibco and Socialtext.

Besides learning about Chris's career, what inspired him to become a marketer from his background as a journalist, we learn about sales readiness and enablement and Chris nominates a popular choice for our portal to marketing hell that is the Rockstar CMO swimming pool.

Ian then winds down the week, with his content marketing guru, Robert Rose who is the Chief Trouble Maker at the Content Advisory and was once described as a likeable Mark Ritson. Over a cocktail, Robert shares a thought about a wicked problem.

The people:

• Ian Truscott on LinkedIn and Twitter
• Jeff Clark on LinkedIn and Twitter
• Chris Lynch on Linkedin and Twitter
• Robert Rose on Twitter and LinkedIn

The mentions:

• Modern Product Marketers Roadies or Rockstars?
• Mindtickle on the web, Twitter and LinkedIn
• The Mindtickle Podcast
• Article by Chris Lynch on BuiltIn: How to Align Your Marketing Content With Sales Needs.
• Robert's The Content Advisory Blog
• Robert's podcast with Joe Pulizzi - This Old Marketing

The music:

• Piano Music is by Johnny Easton, shared under a creative commons license
• Stienski & Mass Media - We'll be right back on YouTube
• The Fundamental Things by Bonnie Raitt on Spotify

Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify.

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'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.

This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin?

Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world's most recognized digital content strategy and marketing experts. Robert is the author of three best-selling books, including Killing Marketing, Experiences: The 7th Era of Marketing, and Managing Content Marketing.

For more than 10 years, Robert and his firm The ContentAdvisory have worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation.

In this special holiday episode, Robert shares his favorite cocktail (which might surprise you), discuss Roberts career, what has inspired him, books, the story of content marketing and what he would throw into the Rockstar CMO swimming pool. Finally, we drop the track that gets his marketing mojo working.

Enjoy!

The people

• Ian Truscott on LinkedIn and Twitter
• Robert Rose on Twitter and LinkedIn

Mentioned in this week's episode

• Marketing Myopia by Theodore Levitt (on Goodreads)
• Different by Youngme Moon (on Goodreads)
• Rita Gunther McGrath
• Robert's books
• Robert's Content Advisory Blog
• This Old Marketing podcast

Music

• Piano Music is by Johnny Easton, shared under a creative commons license
• Bad Man's Song - Tears for Fears on Spotify

Rockstar CMO

• Show notes: Previous episodes and all show notes: Rockstar CMO FM
• Subscribe - We are available on all your favorite platforms, including Appleand Spotify

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This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the difficult skill of knowing when to say no as a marketer.

Ian's guest is Rebecca Biestman, the Chief Marketing Officer at Reputation. Rebecca has had a fabulous marketing career, holding B2B marketing leadership positions at Dialpad and RMS, prior to Reputation. Before moving to B2B tech, Rebecca specialized in B2C marketing for CPG and retail, working for Earth Essentials and Gap. This is her third time on the show, we explored Rebecca’s impressive career in Episode 93, discussed successful CSR programs in Episode 99 and this week we chat about the role of marketing and brand when defining the corporate strategy.

Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose discusses an article from the Drum and discusses if we can do both growth marketing and do this with a purpose.

The people:

• Ian Truscott on LinkedIn and Twitter
• Rebecca Biestman on LinkedIn and Twitter
• Robert Rose on Twitter, LinkedIn, and The Content Advisory

Mentioned in this week’s episode:

• The Hidden Brain podcast
• Article by Robert - on the Content Marketing Institute website - Is Purpose-Led Marketing a Growth Killer?
• Article from The Drum - P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’
• Marc Pritchard's speech at Vivatech - Brands for Growth and Good
• Robert’s The Content Advisory Blog
• Robert’s latest project: Experience Advisory

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM
• Rockstar CMO Advisors

Music:

• Piano Music is by Johnny Easton, shared under a creative commons license
• Stienski & Mass Media – We’ll be right back on YouTube
• Shout by Tears for Fears on Spotify

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This week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f'in' steps to creating personas.

We get a double dose of The Content Advisory as their Chief Problem Solver and Lead Analyst, Cathy McKnight, returns for a chat about a topic that's on the lips of all marketing technologists; composability.

Regular listeners will remember Cathy, who has over 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies, and customer experience. And at The Content Advisory, Cathy has helped dozens of companies realize their content, marketing, and communication objectives by building bridges across leadership, content, business process, and technology.

Finally, as usual, we wind down the week in the Rockstar CMO virtual bar with Cathy's colleague, Robert Rose, Chief Troublemaker at The Content Advisory, who shares a cocktail and a recommendation for sailing your marketing craft into today's economic headwind.

Enjoy!

The Links

The people:

• Ian Truscott on LinkedIn and Twitter
• Jeff Clark on LinkedIn and Twitter
• Cathy McKnight on LinkedIn and Twitter
• Robert Rose on LinkedIn, Twitter and his website

As mentioned in this week’s episode:

• Robert and Cathy’s firm The Content Advisory
• Cathy’s podcast: Uncharted Journeys
• The Experience Advisors Community
• Robert’s podcast with Joe Pulizzi This Old Marketing

Rockstar CMO:

• The Beat Newsletter
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM

Track List:

• Piano Music is by Johnny Easton, shared under a creative commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• If Everybody Looked the Same, by Groove Armada on YouTube

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

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