20 Minute Marketing

We are joined by Gemma Russell & Jake Surrey for the second part of our Google Ads series. Both Gemma & Jake work at Fountain Partnership, which is a global award-winning digital agency. Fountain takes the risk out of digital marketing with forecasting and data-driven analysis. They are also a Google Premier Partner and also one of just twenty UK agencies that are part of Google's International Growth Programme - meaning they have access to bespoke tools and other benefits. During this episode, we cover two themes. Firstly, we talk about how you can scale up your Google Ads account. We cover impression share, adding keywords, optimal spend, and more. We also discuss other ways in which you can scale up and some of the PPC platforms that may not spring to mind right away. Secondly, we discuss ad copy and CTA's. Gemma & Jake share insights on extensions, structured snippets, leading with price, filling out your ad space, and more.

We're joined by Tom Downing on episode 59 of 20 Minute Marketing. Tom's marketing career started when he launched a digital marketing agency at 25 years old. He is now the Strategy Director at Freestyle, which is a digital product studio that brings clarity to complexity and creating memorable customer experiences. In his role, he oversees a strategic client team that aims to uncover untapped opportunities while also experimenting to create the unexpected. Tom also admits to having a strong fascination for emerging technology and the exploration of how we remember things.

During the episode, we discuss how brands can create memorable customer experiences. We talk about the challenges of competing with multinational brands, such as Amazon, who are able to provide their customers with a great user experience. However, a very interesting point that Tom made is that a lot of services look exactly the same because they are trying to make the customer journey as quick as possible. Therefore, making that experience less memorable. So, Tom shares some ways that brands can stand out and make that experience unique. We also talk about how B2B and SaaS companies can improve their website copy and the importance of innovation.

Notes

You can subscribe to Freestyle's email newsletter, Brain Food, by heading to this URL - https://www.freestyle.agency/blog/

We're excited to share our first episode in 2021. This week we are joined by the wonderful Hannah Bryce. Hannah is the SEO Manager at Holland & Barrett, which is a multinational health and wellness brand. They have over 1,300 stores in 16 countries as well as a large online presence. Hannah is also a co-host of The SEO SAS Podcast alongside Sarah McDowell. On the show, they chat with industry leaders about SEO-related topics and news. The show recently hit 100 episodes and is an excellent resource for SEO marketers.

During the episode, we chat about top-level SEO strategy and specifically how to monitor progress and plan ahead for 2021. Hannah shared insights on how to perform site audits and review performance when it comes to technical SEO, site content, link building, and more. We discussed the challenges of knowing where to invest your time and how to identify the quick wins compared with long-term gains. Hannah also shared examples of both search intent and search volumes and how they can impact success. Finally, we talked about when it is appropriate to make changes and how to check whether your efforts are having the desired impact.

Notes

10 marketing podcasts that should be on your radar in 2021 - https://www.reach-interactive.com/resources-and-blog/marketing-podcasts-to-listen-to/

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