How To Implement A Company-Wide SEO Strategy | Jack Sperry From BT, EE, & Plusnet | 20 Minute Marketing #55

12/09/20 • 23 min

20 Minute Marketing

Previous Episode

How To Scale Your Facebook Ads Campaigns | Antoine Gagné From J7 Media | 20 Minute Marketing #54

We are joined by Antoine Gagné from J7 Media on the show this week. Co-founded by Antoine in 2013, J7 Media is a Facebook Advertising Agency in Montréal, Canada that helps businesses with hypergrowth on the platform. Our host, Liam, also recently joined Antoine on his podcast Social Selling, to discuss podcast marketing and how to use SMS for success - be sure to check that out!

During the episode, Antoine shares insights on how to scale up with Facebook Ads. We start by talking about some of the things that businesses should be aware of and plan for when they are creating a strategy around Facebook advertising. Liam then asked Antoine for recommendations on how much businesses should be investing on a daily or monthly basis. Finally, Antoine shared insights on how Facebook advertising has changed this year and what to expect in 2021, including a potential decrease in CPM.
To learn more about Facebook advertising, you can get a free copy of "How To Scale Your Facebook Ads Campaigns To More Than $1,000/Day". The J7 Media guide has 29 pages of insights that focus on simplifying your account, structuring your sales funnel, and scaling your budget.

Facebook Ads guide - http://experts.j7media.com/20minutemarketing

Social Selling Podcast - https://open.spotify.com/show/4tZsEU2M07ycmAxlIjKVA5

Next Episode

How Brands Can Measure & Increase Customer Value Realisation | Ashley, Jess, & Jim From CIM Yorkshire | 20 Minute Marketing #56

This week on 20 Minute Marketing we're joined by Ashley O'Neill, Jessica Dodds, and Jim Ker for the first of a two-part series to close out 2020. All three guests join us from The Chartered Institute of Marketing and are board members for the Yorkshire region. Ashley serves as Events and Communications Ambassador, Jessica is Vice Chair of Events, and Jim is Vice Chair of Communications. Outside of volunteering at CIM, they also work full-time in marketing roles for their respective companies.

During this episode, our conversation focuses on branding. We chat with Ashley, Jessica, and Jim, about brand strategy and how to help customers realise the value of your products or services. We also discussed how business owners and senior marketers can ensure that everyone in the company invested in the brand and how to ensure that you are working towards the same goals. Finally, we talked about monitoring progress and making sure that your brand evolves over time.