Using Traditional Marketing Channels In A Digital World | Geoff Crain from Kingstar Media | 20 Minute Marketing #16
12/16/19 • 18 min
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Checking Your Marketing Strategy Targets The Right People | Tukan Das From Leadsift | 20 Minute Marketing #15
We chat with the CEO of Leadsift, Tukan Das. Leadsift helps B2B companies identify more relevant leads based on intent data. Tukan talks about the three ways that you can check that your marketing strategy is targeting the right people. As per usual, we finish with some graduate advice.
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Taking An Agile Marketing Approach | Connie Steele From Flywheel Associates | 20 Minute Marketing #17
We chat with Connie Steele, the Co-Founder, and Principal of Flywheel Associates and host of the Strategic Momentum Podcast. Connie has worked with many businesses of all sizes, including some of the world's most recognised brands. During the episode, we chat about agile marketing and how it can successfully impact businesses by ultimately improving the end product. Agile marketing is described in a Flywheel Associates blog post as "the notion of breaking up a longer process, such as developing a campaign or creative asset, into smaller, bite-sized pieces." Connie also shares some examples of how agile marketing has been successfully implemented. As always, we finish with some graduate advice.
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