Google Ads: Upscaling & Ad Copy (Part 2) | Jake Surrey & Gemma Russell From Fountain Partnership | 20 Minute Marketing #32

06/23/20 • 18 min

We are joined by Gemma Russell & Jake Surrey for the second part of our Google Ads series. Both Gemma & Jake work at Fountain Partnership, which is a global award-winning digital agency. Fountain takes the risk out of digital marketing with forecasting and data-driven analysis. They are also a Google Premier Partner and also one of just twenty UK agencies that are part of Google's International Growth Programme - meaning they have access to bespoke tools and other benefits. During this episode, we cover two themes. Firstly, we talk about how you can scale up your Google Ads account. We cover impression share, adding keywords, optimal spend, and more. We also discuss other ways in which you can scale up and some of the PPC platforms that may not spring to mind right away. Secondly, we discuss ad copy and CTA's. Gemma & Jake share insights on extensions, structured snippets, leading with price, filling out your ad space, and more.

Previous Episode

Google Ads: Setup & Optimisation (Part 1) | Gemma Russell & Jake Surrey From Fountain Partnership | 20 Minute Marketing #31

We welcome two guests on to the show for the first time! We are joined by Gemma Russell & Jake Surrey from Fountain Partnership, which is a global award-winning digital agency. Fountain takes the risk out of digital marketing with forecasting and data-driven analysis. They are also a Google Premier Partner and also one of just twenty UK agencies that are part of Google's International Growth Programme - meaning they have access to bespoke tools and other benefits. During the episode, we discuss how you can optimise your Google Ads account. They share some of the research that goes on behind the scenes before a large account goes live. We also discuss some of the different settings that you might want to consider when building out your account. Some of the topics we discuss include bidding strategy, budgets, goal setting, SKAGS, quality score, and more. Stay tuned for part 2 - which focuses on upscaling your account and successful ad copy.

Next Episode

SEO For Small Businesses | John Vuong From Local SEO Search | 20 Minute Marketing #33

We chat with John Voung about SEO for small businesses. John is the owner of Local SEO Search, which helps small and family-run businesses by increasing their online presence through SEO and other services. Before launching his agency, John spent five years working at Yellow Pages, meaning that he has witnessed first-hand the transition from directory marketing to search engine marketing,

During the episode, we discuss some of the reasons why it is important to invest in SEO. John shares insights on how small business owners can gain positive results while also managing their time and resources effectively. We talk about the value of focusing on longtail keywords instead of going up against international companies with large budgets and marketing teams. We also chat about on-page optimisation, ranking factors, the challenges of understanding technical SEO, and more.