How To Create Memorable Customer Experiences | Tom Downing From Freestyle | 20 Minute Marketing #59

01/13/21 • 24 min

We're joined by Tom Downing on episode 59 of 20 Minute Marketing. Tom's marketing career started when he launched a digital marketing agency at 25 years old. He is now the Strategy Director at Freestyle, which is a digital product studio that brings clarity to complexity and creating memorable customer experiences. In his role, he oversees a strategic client team that aims to uncover untapped opportunities while also experimenting to create the unexpected. Tom also admits to having a strong fascination for emerging technology and the exploration of how we remember things.

During the episode, we discuss how brands can create memorable customer experiences. We talk about the challenges of competing with multinational brands, such as Amazon, who are able to provide their customers with a great user experience. However, a very interesting point that Tom made is that a lot of services look exactly the same because they are trying to make the customer journey as quick as possible. Therefore, making that experience less memorable. So, Tom shares some ways that brands can stand out and make that experience unique. We also talk about how B2B and SaaS companies can improve their website copy and the importance of innovation.

Notes

You can subscribe to Freestyle's email newsletter, Brain Food, by heading to this URL - https://www.freestyle.agency/blog/

Notes

You can subscribe to Freestyle's email newsletter, Brain Food, by heading to this URL - https://www.freestyle.agency/blog/

Previous Episode

How To Monitor SEO Progress And Plan Ahead | Hannah Bryce From The SEO SAS Podcast | 20 Minute Marketing #58

We're excited to share our first episode in 2021. This week we are joined by the wonderful Hannah Bryce. Hannah is the SEO Manager at Holland & Barrett, which is a multinational health and wellness brand. They have over 1,300 stores in 16 countries as well as a large online presence. Hannah is also a co-host of The SEO SAS Podcast alongside Sarah McDowell. On the show, they chat with industry leaders about SEO-related topics and news. The show recently hit 100 episodes and is an excellent resource for SEO marketers.

During the episode, we chat about top-level SEO strategy and specifically how to monitor progress and plan ahead for 2021. Hannah shared insights on how to perform site audits and review performance when it comes to technical SEO, site content, link building, and more. We discussed the challenges of knowing where to invest your time and how to identify the quick wins compared with long-term gains. Hannah also shared examples of both search intent and search volumes and how they can impact success. Finally, we talked about when it is appropriate to make changes and how to check whether your efforts are having the desired impact.

Notes

10 marketing podcasts that should be on your radar in 2021 - https://www.reach-interactive.com/resources-and-blog/marketing-podcasts-to-listen-to/

Similar episodes

#55 - Implementing a company-wide SEO strategy with Jack Sperry from BT, EE, and Plusnet

#40 - Increasing organic traffic through smart content marketing & SEO with Steven Van Vessum from ContentKing

#34 - Using razors to understand search intent with Jen Penaluna from Bigfoot Digital

Next Episode

Engaging With Your Audience On Live Videos | With Peter Hopwood | 20 Minute Marketing #60

We're joined by Peter Hopwood on episode sixty of the 20 Minute Marketing podcast. Peter is an international conference host & speaker that helps people tell stronger stories and take control of their speaking. He's spoken at TEDx events and also helps professional speakers, companies, and entrepreneurs to bring more value to their messages.

During the episode, we chat about making the switch from in-person events to going virtual. For obvious reasons, there has been a huge increase in webinars, Zoom conferences, virtual interviews, and podcasts over the last nine months. So, we figured that it would be a great time to talk about how we can stand out and improve the delivery of our content. Peter shares insights on how we can make that content more engaging when it comes to our presentation, tone of voice, and hand gestures. We also chat about some of the ways that we can make our video or audio content more engaging for our audience.

Notes -

Present to Succeed Conference - https://www.presenttosucceed.com/