How To Create Memorable Customer Experiences | Tom Downing From Freestyle | 20 Minute Marketing #59

01/13/21 • 24 min

We're joined by Tom Downing on episode 59 of 20 Minute Marketing. Tom's marketing career started when he launched a digital marketing agency at 25 years old. He is now the Strategy Director at Freestyle, which is a digital product studio that brings clarity to complexity and creating memorable customer experiences. In his role, he oversees a strategic client team that aims to uncover untapped opportunities while also experimenting to create the unexpected. Tom also admits to having a strong fascination for emerging technology and the exploration of how we remember things.

During the episode, we discuss how brands can create memorable customer experiences. We talk about the challenges of competing with multinational brands, such as Amazon, who are able to provide their customers with a great user experience. However, a very interesting point that Tom made is that a lot of services look exactly the same because they are trying to make the customer journey as quick as possible. Therefore, making that experience less memorable. So, Tom shares some ways that brands can stand out and make that experience unique. We also talk about how B2B and SaaS companies can improve their website copy and the importance of innovation.

Notes

You can subscribe to Freestyle's email newsletter, Brain Food, by heading to this URL - https://www.freestyle.agency/blog/

Notes

You can subscribe to Freestyle's email newsletter, Brain Food, by heading to this URL - https://www.freestyle.agency/blog/

Previous Episode

How To Monitor SEO Progress And Plan Ahead | With Hannah Bryce From The SEO SAS Podcast | 20 Minute Marketing #58

Next Episode

Engaging With Your Audience On Live Videos | With Peter Hopwood | 20 Minute Marketing #60

We're joined by Peter Hopwood on episode sixty of the 20 Minute Marketing podcast. Peter is an international conference host & speaker that helps people tell stronger stories and take control of their speaking. He's spoken at TEDx events and also helps professional speakers, companies, and entrepreneurs to bring more value to their messages.

During the episode, we chat about making the switch from in-person events to going virtual. For obvious reasons, there has been a huge increase in webinars, Zoom conferences, virtual interviews, and podcasts over the last nine months. So, we figured that it would be a great time to talk about how we can stand out and improve the delivery of our content. Peter shares insights on how we can make that content more engaging when it comes to our presentation, tone of voice, and hand gestures. We also chat about some of the ways that we can make our video or audio content more engaging for our audience.

Notes -

Present to Succeed Conference - https://www.presenttosucceed.com/