Are Industry Awards Worth Entering? | Neil Andrew From PPC Protect | 20 Minute Marketing #61

01/27/21 • 21 min

We invited Neil Andrew to join us on episode 61. Neil is the Founder of PPC Protect, which specialises in helping businesses with click fraud protection & invalid traffic prevention. Neil is a leading figure in the PPC industry and regularly shares content around bidding strategies, account set up, fraud prevention, and more.

During the episode, we talk about a very interesting and somewhat controversial topic. Neil joins us to discuss industry awards and his opinion of the industry. A few months ago, Neil shared a poll on LinkedIn and asked his audience to vote on whether or not they believe that industry awards are pay to play. Around 400 people voted on the poll, with a landslide number of people stating that they think the industry is pay to win. We discuss Neil's views, some of the inconsistencies in the industry, and whether or not they are ultimately worth entering. We also speak about some alternative ways of showcasing your business via social proof.

Previous Episode

Engaging With Your Audience On Live Videos | With Peter Hopwood | 20 Minute Marketing #60

We're joined by Peter Hopwood on episode sixty of the 20 Minute Marketing podcast. Peter is an international conference host & speaker that helps people tell stronger stories and take control of their speaking. He's spoken at TEDx events and also helps professional speakers, companies, and entrepreneurs to bring more value to their messages.

During the episode, we chat about making the switch from in-person events to going virtual. For obvious reasons, there has been a huge increase in webinars, Zoom conferences, virtual interviews, and podcasts over the last nine months. So, we figured that it would be a great time to talk about how we can stand out and improve the delivery of our content. Peter shares insights on how we can make that content more engaging when it comes to our presentation, tone of voice, and hand gestures. We also chat about some of the ways that we can make our video or audio content more engaging for our audience.

Notes -

Present to Succeed Conference - https://www.presenttosucceed.com/

Next Episode

Are Industry Awards Worth Entering? Part 2 [Bonus] | With James Lees From Salesfire | 20 Minute Marketing #62

We have our first bonus episode on the show! Last week, Neil Andrew from PPC Protect joined us to discuss industry awards and whether they add value to businesses or not. When we shared the episode across social media, several people got in touch to express their own opinions and share their experiences when entering industry awards. One of those people was James Lees from Salesfire. James said he'd love to share his thoughts in detail and had some contrasting views to Neil. So, here we are!

During this bonus episode, James shares some of the things that Neil shared which he disagrees with. We talk about some of the awards that James has won over the years and the impact those wins had on his businesses at the time. James is also part of the judging panel for several awards so he discussed the process that he takes when selecting a winner. We also discussed how the awards industry can hold people accountable and collaborate to improve its reputation amongst marketers and business owners in the future. Finally, James shares some tips on how to promote an award win and use it to strengthen your brand.

Notes -

Liam Fallon's post - https://liam-fallen.medium.com/the-problem-with-awards-in-marketing-with-examples-7b68404b3025