Taking An Agile Marketing Approach | Connie Steele From Flywheel Associates | 20 Minute Marketing #17

01/14/20 • 22 min

We chat with Connie Steele, the Co-Founder, and Principal of Flywheel Associates and host of the Strategic Momentum Podcast. Connie has worked with many businesses of all sizes, including some of the world's most recognised brands. During the episode, we chat about agile marketing and how it can successfully impact businesses by ultimately improving the end product. Agile marketing is described in a Flywheel Associates blog post as "the notion of breaking up a longer process, such as developing a campaign or creative asset, into smaller, bite-sized pieces." Connie also shares some examples of how agile marketing has been successfully implemented. As always, we finish with some graduate advice.

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Using Traditional Marketing Channels In A Digital World | Geoff Crain from Kingstar Media | 20 Minute Marketing #16

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Writing Copy That Will Outlive You | Cole Schafer From Honey Copy | 20 Minute Marketing #18

We chat with Cole Schafer from Honey Copy. Quite frankly, he's one of the best damn writers on the web. You're going to want to listen to what he has to say. It will make an immediate impact on the quality of your writing. After listening to the episode, we'd be surprised if you haven't signed up for Sticky Notes at the very least.

During the episode, we talk about Cole's writing style and why it is so successful. He also provides tips on how you should approach writing new content and the process of thinking about your audience. We also chat about his weekly email newsletter, Sticky Notes, and how he has built a loyal follower base that craves his updates every week. Finally, we talk about writing with a character limit. As you'll know, a lot of ad copy can have restrictions. Google Ads, SMS, Facebook, LinkedIn & Twitter all have character limits. We chat about how Cole would approach writing with a limit and he shares some examples when looking at SMS marketing in particular.

Cole's portfolio includes a $500,000 crowdfunding page for the American Ultimate Disc League | $140,000 crowdfunding page for Samsara, an Israeli luggage company | Website copy for brands including Bliss, Butterfly IQ, and ShopMessage | Article features on sites including Entrepreneur Magazine, Hootsuite and Business Insider | Over 8,000 Sticky Notes subscribers with open rates as high as 60%.