Pushing The Boundaries Of B2B Marketing | With Hannah Urbanek From Create Engage | 20 Minute Marketing #52

This week we are joined by the wonderful Heather Osgood to discuss how brands can win big with podcast advertising. With substantial growth over the last few years, podcasts an extremely attractive channel for businesses to market products and services.

Heather is the founder of True Native Media, a podcast representation agency that connects brands with podcasters to develop engaging host-read ads for audiences around the world. She also hosts The Podcast Advertising Playbook, which offers great value to brands that would like to learn about podcast advertising in greater depth.

During the episode, Heather shares insights on why the podcast advertising industry is growing and the benefits to businesses. We discuss the different options that are available and the type of businesses that it is suitable for. We also asked talked about the differences between approaching shows directly compared with going to a podcast agency. Heather then answered questions on how many ads to run, how to approach pricing, and finding shows that align with your brand. We predict that podcast advertising is going to be a hugely successful channel for brands moving forward.