11 Minutes with Octane11: a B2B Marketing Mini-Podcast

In this episode hosts Dan Rosenberg and Nika Sokolova interview Terrence Richardson, Head of Marketing at Derivative Path. They discuss the unique challenges of B2B marketing, particularly in the finance and fintech sectors, and explore effective tools, strategies, and frameworks such as advanced measurement, AI, and the 3 Cs framework.

00:31 Guest Introduction: Terrence Richardson

01:01 Terrence's Background in B2B Marketing

01:51 Biggest Challenges in B2B Marketing

02:46 Effective Tools and Tactics

04:32 Common Mistakes in B2B Marketing

06:37 Recent Wins and Success Stories

07:40 Frameworks for Decision Making

09:27 Conclusion and Key Takeaways

Octane11, Stephanie Shelton and Dan Rosenberg welcome Alex Lakin, Biddable Media director at Encore Digital. They discuss the challenges in B2B marketing, including the phasing out of third-party cookies in Google Chrome, the need for a comprehensive reporting platform, and the importance of incorporating the human element into marketing efforts.

00:07 Introductions

01:06 Alex Background and Current Role

02:30 Challenges in B2B Marketing

02:37 Impact of Signal Loss in Chrome

05:59 Wish for a Unified Reporting Platform

07:23 Common Mistakes in B2B Marketing

09:42 Conclusion and Sign Off

In this episode host Dan Rosenberg and Timothy Perrin talk with guest Mike Romoff about his extensive experience in digital media and advertising. He discusses the challenges in B2B marketing, the importance of emotional connections in decision-making, and the need for better measurement and attribution in the industry.

00:40 Special Guest Introduction: Mike Romoff

01:01 Mike's Background and Current Work

01:50 Challenges in B2B Marketing and Solutions

05:20 Emotional Decision-Making in B2B Marketing

08:07 The Dream Tool for B2B Marketers

10:32 Personal Wins and Team Impact

In Episode 2 of "11 Minutes with Octane11: a B2B Marketing Podcast" featuring guest Putney Cloos (Cision, Amex, McKinsey, Kraft), hosts Dan Rosenberg and Stephany Shelton discuss the biggest challenges and successes in B2B marketing Putney has encountered, some mistakes marketers make, and her search for a tool to evaluate the effectiveness of marketing strategies. Putney highlights the importance of inter-departmental collaboration, dealing with siloed data, the human element in B2B marketing, the useful application of intent data from partners like Bombora and other internal and external sources, and the importance of slowing down to learn more effectively.

00:32 Introducing Our Guest: Putney Cloos
01:02 Putney's Background and Latest Role
02:01 Challenges in B2B Marketing
04:18 Anecdote about the Value of Intent Data
05:59 Common Mistakes in B2B Marketing
08:06 Desire for a Benchmarking Tool
09:52 One Win - Slow Down to Go Fast
11:25 Recap and Closing Remarks

In this episode Dan Rosenberg and Timothy Perrin host a fast-paced discussion with Rachel Squire, founder of Mobi Solutions. They delve into the challenges of B2B marketing, the impact of technology and tools, and the necessity for data-driven decision-making. Rachel shares insights on operational challenges, the evolution of marketing tools like HubSpot, and the importance of focusing on impactful strategies rather than trying to do it all. The interview highlights the complexity and fast-paced nature of the B2B marketing landscape...and teases a new “Marketing Starter Pack” offering coming soon from MOBI Solutions.

00:35 Introducing Rachel Squire and MOBI Solutions

01:49 The Biggest Challenges in B2B Marketing

03:58 Effective Tools and Tactics in B2B Marketing

05:35 Common Misconceptions in B2B Marketing

06:46 The Dream Tool for B2B Marketers

09:04 Teaser for a New Marketing Starter Pack