Episode 11: Mike Romoff (Google, LinkedIn, IDG, Hulu, 360i) on Emotion and Impact in B2B

11 Minutes with Octane11: a B2B Marketing Mini-Podcast

04/30/24 • 12 min

In this episode host Dan Rosenberg and Timothy Perrin talk with guest Mike Romoff about his extensive experience in digital media and advertising. He discusses the challenges in B2B marketing, the importance of emotional connections in decision-making, and the need for better measurement and attribution in the industry.

00:40 Special Guest Introduction: Mike Romoff

01:01 Mike's Background and Current Work

01:50 Challenges in B2B Marketing and Solutions

05:20 Emotional Decision-Making in B2B Marketing

08:07 The Dream Tool for B2B Marketers

10:32 Personal Wins and Team Impact

04/30/24 • 12 min

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