Episode 11: Mike Romoff (Google, LinkedIn, IDG, Hulu, 360i) on Emotion and Impact in B2B

04/30/24 • 12 min

11 Minutes with Octane11: a B2B Marketing Mini-Podcast

In this episode host Dan Rosenberg and Timothy Perrin talk with guest Mike Romoff about his extensive experience in digital media and advertising. He discusses the challenges in B2B marketing, the importance of emotional connections in decision-making, and the need for better measurement and attribution in the industry.

00:40 Special Guest Introduction: Mike Romoff

01:01 Mike's Background and Current Work

01:50 Challenges in B2B Marketing and Solutions

05:20 Emotional Decision-Making in B2B Marketing

08:07 The Dream Tool for B2B Marketers

10:32 Personal Wins and Team Impact

00:40 Special Guest Introduction: Mike Romoff

01:01 Mike's Background and Current Work

01:50 Challenges in B2B Marketing and Solutions

05:20 Emotional Decision-Making in B2B Marketing

08:07 The Dream Tool for B2B Marketers

10:32 Personal Wins and Team Impact

Previous Episode

Episode 10: Dan Mott (MarketingOps.com, SIX3MEDIA) on B2B Community and Uncovering the Truth

In this episode, hosts Dan Rosenberg and Timothy Perrin talk with Dan Mott, a social selling expert and co-founder of MarketingOps.com, about the power of relationships for B2B marketing success. The discussion covers community engagement, message market fit, and the importance of collaboration.

[0:49] Introducing Dan Mott from MarketingOps.com

[1:23] The Power of Relationships in B2B Marketing

[3:04] Challenges and Solutions in B2B Marketing

[5:00] Collaboration Over Competition: Dan's Strategy

[7:10] Navigating the Tool Landscape in B2B Marketing

[9:25] The Manifest a Million Challenge: A Personal Journey

[10:52] Wrapping Up: Insights and Takeaways

Next Episode

Episode 12: Hannah Budreski (Nasuni) and Jessica Fernandez (Rapid7) Live from The Imaginarium Summit

In this episode, Dan kicks off Season 2 of the podcast with excerpts from an interview with B2B marketing experts Hannah Budreski and Jessica Fernandez at the Imaginarium Summit. They discuss challenges in B2B marketing, leveraging events, sponsorships, and more in just 11 minutes.

00:10 Welcome to Season 2: Insights and Reflections

00:41 Season 1 Recap: Guests and Themes

02:07 Kicking Off Season 2 with Insights from the Imaginarium Summit

02:54 Deep Dive: Leveraging Events and Sponsorships in B2B

04:30 Challenges and Strategies in B2B Marketing

09:09 The Future of Events in B2B Marketing

11:14 Wishing for the Perfect B2B Marketing Tool

12:21 Wrapping Up: Quick Insights in 11 Minutes