Episode 2: Putney Cloos (Cision, Amex, McKinsey, Kraft) on B2B Collaboration and Connecting with Humans

In Episode 2 of "11 Minutes with Octane11: a B2B Marketing Podcast" featuring guest Putney Cloos (Cision, Amex, McKinsey, Kraft), hosts Dan Rosenberg and Stephany Shelton discuss the biggest challenges and successes in B2B marketing Putney has encountered, some mistakes marketers make, and her search for a tool to evaluate the effectiveness of marketing strategies. Putney highlights the importance of inter-departmental collaboration, dealing with siloed data, the human element in B2B marketing, the useful application of intent data from partners like Bombora and other internal and external sources, and the importance of slowing down to learn more effectively.

00:32 Introducing Our Guest: Putney Cloos
01:02 Putney's Background and Latest Role
02:01 Challenges in B2B Marketing
04:18 Anecdote about the Value of Intent Data
05:59 Common Mistakes in B2B Marketing
08:06 Desire for a Benchmarking Tool
09:52 One Win - Slow Down to Go Fast
11:25 Recap and Closing Remarks