Episode 14: Brandon Rhoten (GroundTruth, Wendy’s, Potbelly, Merkle) on Starting with the Big Idea
07/02/24 • 13 min
In this episode hosts Dan Rosenberg and TJ Perrin talk with Brandon Rhoten, CMO at GroundTruth. Rhoten shares his journey across B2B and B2C marketing, the biggest challenges in the B2B space, and effective campaigns, tools, and strategies. They dive into the importance of creative impact, integrating marketing tools, and making decisions driven by core problems and keeping sight of the big idea.
00:32 Guest Introduction: Brandon Rhoten
01:01 Brandon's Journey in Marketing
02:13 Challenges in B2B Marketing
03:00 Successful Campaigns and Tools
04:28 Common Mistakes in B2B Marketing
06:34 Some Wins in Marketing and Life
08:09 Effective Frameworks and Processes
11:09 Recap and Closing Remarks
In this episode hosts Dan Rosenberg and TJ Perrin talk with Brandon Rhoten, CMO at GroundTruth. Rhoten shares his journey across B2B and B2C marketing, the biggest challenges in the B2B space, and effective campaigns, tools, and strategies. They dive into the importance of creative impact, integrating marketing tools, and making decisions driven by core problems and keeping sight of the big idea.
00:32 Guest Introduction: Brandon Rhoten
01:01 Brandon's Journey in Marketing
02:13 Challenges in B2B Marketing
03:00 Successful Campaigns and Tools
04:28 Common Mistakes in B2B Marketing
06:34 Some Wins in Marketing and Life
08:09 Effective Frameworks and Processes
11:09 Recap and Closing Remarks
Previous Episode
Episode 13: Terrence Richardson (Derivative Path, CME Group, HSBC) on AI Tools and Value Props First
In this episode hosts Dan Rosenberg and Nika Sokolova interview Terrence Richardson, Head of Marketing at Derivative Path. They discuss the unique challenges of B2B marketing, particularly in the finance and fintech sectors, and explore effective tools, strategies, and frameworks such as advanced measurement, AI, and the 3 Cs framework.
00:31 Guest Introduction: Terrence Richardson
01:01 Terrence's Background in B2B Marketing
01:51 Biggest Challenges in B2B Marketing
02:46 Effective Tools and Tactics
04:32 Common Mistakes in B2B Marketing
06:37 Recent Wins and Success Stories
07:40 Frameworks for Decision Making
09:27 Conclusion and Key Takeaways
Next Episode
Episode 15: Jeremy Kagan (Textbook Ventures, Columbia/NYU/Cornell Prof, Pricing Engine) on Content, AI & IRL
In this episode hosts Dan Rosenberg and Stephanie Lang chat with Jeremy Kagan, digital marketing expert and adjunct professor at Columbia Business School. Kagan discusses cutting through the noise in B2B marketing, the role of AI, price transparency, and more. Tune in for actionable insights and real-life examples on innovative B2B marketing strategies.
00:31 Guest Introduction: Jeremy Kagan
00:53 Jeremy's Journey and Current Work
02:44 Biggest Challenges in B2B Marketing
03:19 Cutting Through the Noise
04:06 Innovative Tools and Campaigns
05:48 Common Mistakes in B2B Marketing
06:52 Wishes for B2B Marketing Tools
09:30 Recent Wins and Personal Highlights
11:14 Frameworks and Mindsets for Success
13:32 Podcast Recap and Closing Remarks
Related Links
> Textbook Ventures: https://www.textbook.vc/
> GOCharlie.ai: marketing, social media and e-commerce focused generative AI (https://gocharlie.ai/)
> Branchlab: cookieless ID for CTV health care advertisers (https://branchlab.com/)
> SWYM.ai: Stop Wasting Your Money - AI for media bidding and buying (https://www.swym.ai/)
> Textbook: Digital Marketing: Strategy & Tactics - 3rd Edition (https://wessexlearning.com/products/digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed)
> The IIHS Safe Vehicles for Teens Buying Guide: https://www.iihs.org/ratings/safe-vehicles-for-teens
> NYC Founder First VC Awards: https://www.forumvc.com/blog-posts/list-of-the-top-nyc-founder-first-investors
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