Episode 5: Alex Lakin (Encore Digital) on 3P Cookie Deprecation and Humor in B2B Marketing

01/23/24 • 10 min

11 Minutes with Octane11: a B2B Marketing Mini-Podcast

Octane11, Stephanie Shelton and Dan Rosenberg welcome Alex Lakin, Biddable Media director at Encore Digital. They discuss the challenges in B2B marketing, including the phasing out of third-party cookies in Google Chrome, the need for a comprehensive reporting platform, and the importance of incorporating the human element into marketing efforts.

00:07 Introductions

01:06 Alex Background and Current Role

02:30 Challenges in B2B Marketing

02:37 Impact of Signal Loss in Chrome

05:59 Wish for a Unified Reporting Platform

07:23 Common Mistakes in B2B Marketing

09:42 Conclusion and Sign Off

00:07 Introductions

01:06 Alex Background and Current Role

02:30 Challenges in B2B Marketing

02:37 Impact of Signal Loss in Chrome

05:59 Wish for a Unified Reporting Platform

07:23 Common Mistakes in B2B Marketing

09:42 Conclusion and Sign Off

Previous Episode

Episode 4: Dan Silver (Session AI, GroundTruth, PlaceIQ) on B2B Storytelling and Breaking Down Silos

In this episode, Dan and Steph talk with Dan Silver, a longtime marketing expert. They discuss the challenges in B2B marketing, the importance of storytelling, and the need to define the role of marketing within organizations. They also touch on tools and techniques for integrating marketing insights across departments. Dan shares his recent wins, including getting a new puppy and leading a corporate rebrand. The interview highlights the value of storytelling, collaboration, and adapting to the changing landscape of B2B marketing.

1. Introduction and Welcome to the Podcast 00:06

2. Getting to Know Dan Silver: A Marketing Expert's Journey 00:53

3. Challenges and Solutions in B2B Marketing 01:56

4. Effective Tactics and Tools for B2B Marketing 03:21

5. The Power of Storytelling in B2B Marketing 05:09

6. Personal and Professional Wins: A Glimpse into Dan's Recent Successes 07:10

7. Conclusion and Farewell 08:12

Next Episode

Episode 6: Becky Breen (Connatix, PlaceIQ, Magnetic) on Marketing Across the Funnel and Taking Risks

In this episode, the hosts, Dan Rosenberg and Stephanie Sheldon, talk with Becky Breen, the SVP of Marketing at Connatix, a next-generation video platform. They discuss the challenges in B2B marketing, the evolution of the sales funnel, the importance of building trust and community, successful tools and tactics like Splash, Showpad and Ceros, and the difficulty of measuring marketing campaigns' true impact. They also talk about the importance of creativity and taking risks in B2B marketing.

00:07 Introductions and Welcome

01:15 Becky's Background and Current Role

01:57 Challenges in B2B Marketing

03:05 Effective Tools and Tactics

04:46 Gaps in Current Tools

05:44 Common Misconceptions in B2B Marketing

07:23 Recent Wins and Creative Approaches