11 Minutes with Octane11: a B2B Marketing Mini-Podcast - Episode 9: Rachel Squire (MOBI Solutions, 2x Marketo Champion) on B2B Analytics and Prioritization

Episode 9: Rachel Squire (MOBI Solutions, 2x Marketo Champion) on B2B Analytics and Prioritization

04/02/24 • 11 min

11 Minutes with Octane11: a B2B Marketing Mini-Podcast

In this episode Dan Rosenberg and Timothy Perrin host a fast-paced discussion with Rachel Squire, founder of Mobi Solutions. They delve into the challenges of B2B marketing, the impact of technology and tools, and the necessity for data-driven decision-making. Rachel shares insights on operational challenges, the evolution of marketing tools like HubSpot, and the importance of focusing on impactful strategies rather than trying to do it all. The interview highlights the complexity and fast-paced nature of the B2B marketing landscape...and teases a new “Marketing Starter Pack” offering coming soon from MOBI Solutions.

00:35 Introducing Rachel Squire and MOBI Solutions

01:49 The Biggest Challenges in B2B Marketing

03:58 Effective Tools and Tactics in B2B Marketing

05:35 Common Misconceptions in B2B Marketing

06:46 The Dream Tool for B2B Marketers

09:04 Teaser for a New Marketing Starter Pack

00:35 Introducing Rachel Squire and MOBI Solutions

01:49 The Biggest Challenges in B2B Marketing

03:58 Effective Tools and Tactics in B2B Marketing

05:35 Common Misconceptions in B2B Marketing

06:46 The Dream Tool for B2B Marketers

09:04 Teaser for a New Marketing Starter Pack

Previous Episode

Episode 8: Nicole Silver (Volta Charging, Button, Moat, Operative) on B2B Storytelling and Strategy

In this episode hosts Dan Rosenberg and Stephanie Shelton talk with B2B marketing expert, Nicole Silver, about audience engagement, storytelling, technology impact, and strategic approaches. Nicole shares experiences from her career transitions, highlighting the importance of understanding audience needs and the power of technology in marketing. The conversation delves into the intricacies of B2B marketing, emphasizing the significance of prioritizing audience-focused strategies and the evolution of Account-Based Marketing (ABM).

00:32 Introducing Nicole Silver

02:36 The Complex World of B2B Marketing

04:14 Leveraging Technology in Marketing

07:01 Rethinking B2B Marketing Strategies

07:55 The Power of Audience-Centric Marketing

08:43 Wishes and Wins in B2B Marketing

13:06 Reflecting on Key Takeaways

Next Episode

Episode 10: Dan Mott (MarketingOps.com, SIX3MEDIA) on B2B Community and Uncovering the Truth

In this episode, hosts Dan Rosenberg and Timothy Perrin talk with Dan Mott, a social selling expert and co-founder of MarketingOps.com, about the power of relationships for B2B marketing success. The discussion covers community engagement, message market fit, and the importance of collaboration.

[0:49] Introducing Dan Mott from MarketingOps.com

[1:23] The Power of Relationships in B2B Marketing

[3:04] Challenges and Solutions in B2B Marketing

[5:00] Collaboration Over Competition: Dan's Strategy

[7:10] Navigating the Tool Landscape in B2B Marketing

[9:25] The Manifest a Million Challenge: A Personal Journey

[10:52] Wrapping Up: Insights and Takeaways