Episode 9: Rachel Squire (MOBI Solutions, 2x Marketo Champion) on B2B Analytics and Prioritization

In this episode Dan Rosenberg and Timothy Perrin host a fast-paced discussion with Rachel Squire, founder of Mobi Solutions. They delve into the challenges of B2B marketing, the impact of technology and tools, and the necessity for data-driven decision-making. Rachel shares insights on operational challenges, the evolution of marketing tools like HubSpot, and the importance of focusing on impactful strategies rather than trying to do it all. The interview highlights the complexity and fast-paced nature of the B2B marketing landscape...and teases a new “Marketing Starter Pack” offering coming soon from MOBI Solutions.

00:35 Introducing Rachel Squire and MOBI Solutions

01:49 The Biggest Challenges in B2B Marketing

03:58 Effective Tools and Tactics in B2B Marketing

05:35 Common Misconceptions in B2B Marketing

06:46 The Dream Tool for B2B Marketers

09:04 Teaser for a New Marketing Starter Pack