11 Minutes with Octane11: a B2B Marketing Mini-Podcast - Episode 8: Nicole Silver (Volta Charging, Button, Moat, Operative) on B2B Storytelling and Strategy

Episode 8: Nicole Silver (Volta Charging, Button, Moat, Operative) on B2B Storytelling and Strategy

03/12/24 • 14 min

11 Minutes with Octane11: a B2B Marketing Mini-Podcast

In this episode hosts Dan Rosenberg and Stephanie Shelton talk with B2B marketing expert, Nicole Silver, about audience engagement, storytelling, technology impact, and strategic approaches. Nicole shares experiences from her career transitions, highlighting the importance of understanding audience needs and the power of technology in marketing. The conversation delves into the intricacies of B2B marketing, emphasizing the significance of prioritizing audience-focused strategies and the evolution of Account-Based Marketing (ABM).

00:32 Introducing Nicole Silver

02:36 The Complex World of B2B Marketing

04:14 Leveraging Technology in Marketing

07:01 Rethinking B2B Marketing Strategies

07:55 The Power of Audience-Centric Marketing

08:43 Wishes and Wins in B2B Marketing

13:06 Reflecting on Key Takeaways

00:32 Introducing Nicole Silver

02:36 The Complex World of B2B Marketing

04:14 Leveraging Technology in Marketing

07:01 Rethinking B2B Marketing Strategies

07:55 The Power of Audience-Centric Marketing

08:43 Wishes and Wins in B2B Marketing

13:06 Reflecting on Key Takeaways

Previous Episode

Episode 7: Marc Johnson (Bombora, Resonate, Experian) on Purpose, Internal Marketing and Mindshare

In this episode, hosts Dan Rosenberg and Stephany Shelton talk with Mark Johnson, a three-time CMO, about the challenges and opportunities in B2B marketing. Mark shares insights on company alignment, tools like Bombora, Qualified and Grammarly, and the importance of marketing to people as humans. He also discusses the need for providing value before asking for a deal and expresses a wish for an AI-powered visualization tool.

00:04 Introduction and Welcome

01:01 Mark's Journey into Marketing

03:42 Effective Tools and Tactics in B2B Marketing

05:13 Common Misconceptions in B2B Marketing

07:04 The Need for a Visualization Tool in B2B Marketing

08:49 Recent Wins and Gratifying Moments

10:02 Wrap-up and Key Takeaways

Next Episode

Episode 9: Rachel Squire (MOBI Solutions, 2x Marketo Champion) on B2B Analytics and Prioritization

In this episode Dan Rosenberg and Timothy Perrin host a fast-paced discussion with Rachel Squire, founder of Mobi Solutions. They delve into the challenges of B2B marketing, the impact of technology and tools, and the necessity for data-driven decision-making. Rachel shares insights on operational challenges, the evolution of marketing tools like HubSpot, and the importance of focusing on impactful strategies rather than trying to do it all. The interview highlights the complexity and fast-paced nature of the B2B marketing landscape...and teases a new “Marketing Starter Pack” offering coming soon from MOBI Solutions.

00:35 Introducing Rachel Squire and MOBI Solutions

01:49 The Biggest Challenges in B2B Marketing

03:58 Effective Tools and Tactics in B2B Marketing

05:35 Common Misconceptions in B2B Marketing

06:46 The Dream Tool for B2B Marketers

09:04 Teaser for a New Marketing Starter Pack