Episode 12: Hannah Budreski (Nasuni) and Jessica Fernandez (Rapid7) Live from The Imaginarium Summit

11 Minutes with Octane11: a B2B Marketing Mini-Podcast

05/15/24 • 12 min

In this episode, Dan kicks off Season 2 of the podcast with excerpts from an interview with B2B marketing experts Hannah Budreski and Jessica Fernandez at the Imaginarium Summit. They discuss challenges in B2B marketing, leveraging events, sponsorships, and more in just 11 minutes.

00:10 Welcome to Season 2: Insights and Reflections

00:41 Season 1 Recap: Guests and Themes

02:07 Kicking Off Season 2 with Insights from the Imaginarium Summit

02:54 Deep Dive: Leveraging Events and Sponsorships in B2B

04:30 Challenges and Strategies in B2B Marketing

09:09 The Future of Events in B2B Marketing

11:14 Wishing for the Perfect B2B Marketing Tool

12:21 Wrapping Up: Quick Insights in 11 Minutes

05/15/24 • 12 min

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