Episode 12: Hannah Budreski (Nasuni) and Jessica Fernandez (Rapid7) Live from The Imaginarium Summit
05/15/24 • 12 min
In this episode, Dan kicks off Season 2 of the podcast with excerpts from an interview with B2B marketing experts Hannah Budreski and Jessica Fernandez at the Imaginarium Summit. They discuss challenges in B2B marketing, leveraging events, sponsorships, and more in just 11 minutes.
00:10 Welcome to Season 2: Insights and Reflections
00:41 Season 1 Recap: Guests and Themes
02:07 Kicking Off Season 2 with Insights from the Imaginarium Summit
02:54 Deep Dive: Leveraging Events and Sponsorships in B2B
04:30 Challenges and Strategies in B2B Marketing
09:09 The Future of Events in B2B Marketing
11:14 Wishing for the Perfect B2B Marketing Tool
12:21 Wrapping Up: Quick Insights in 11 Minutes
In this episode, Dan kicks off Season 2 of the podcast with excerpts from an interview with B2B marketing experts Hannah Budreski and Jessica Fernandez at the Imaginarium Summit. They discuss challenges in B2B marketing, leveraging events, sponsorships, and more in just 11 minutes.
00:10 Welcome to Season 2: Insights and Reflections
00:41 Season 1 Recap: Guests and Themes
02:07 Kicking Off Season 2 with Insights from the Imaginarium Summit
02:54 Deep Dive: Leveraging Events and Sponsorships in B2B
04:30 Challenges and Strategies in B2B Marketing
09:09 The Future of Events in B2B Marketing
11:14 Wishing for the Perfect B2B Marketing Tool
12:21 Wrapping Up: Quick Insights in 11 Minutes
Previous Episode
Episode 11: Mike Romoff (Google, LinkedIn, IDG, Hulu, 360i) on Emotion and Impact in B2B
In this episode host Dan Rosenberg and Timothy Perrin talk with guest Mike Romoff about his extensive experience in digital media and advertising. He discusses the challenges in B2B marketing, the importance of emotional connections in decision-making, and the need for better measurement and attribution in the industry.
00:40 Special Guest Introduction: Mike Romoff
01:01 Mike's Background and Current Work
01:50 Challenges in B2B Marketing and Solutions
05:20 Emotional Decision-Making in B2B Marketing
08:07 The Dream Tool for B2B Marketers
10:32 Personal Wins and Team Impact
Next Episode
Episode 13: Terrence Richardson (Derivative Path, CME Group, HSBC) on AI Tools and Value Props First
In this episode hosts Dan Rosenberg and Nika Sokolova interview Terrence Richardson, Head of Marketing at Derivative Path. They discuss the unique challenges of B2B marketing, particularly in the finance and fintech sectors, and explore effective tools, strategies, and frameworks such as advanced measurement, AI, and the 3 Cs framework.
00:31 Guest Introduction: Terrence Richardson
01:01 Terrence's Background in B2B Marketing
01:51 Biggest Challenges in B2B Marketing
02:46 Effective Tools and Tactics
04:32 Common Mistakes in B2B Marketing
06:37 Recent Wins and Success Stories
07:40 Frameworks for Decision Making
09:27 Conclusion and Key Takeaways
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/11-minutes-with-octane11-a-b2b-marketing-mini-podcast-520421/episode-12-hannah-budreski-nasuni-and-jessica-fernandez-rapid7-live-fr-67840101"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to episode 12: hannah budreski (nasuni) and jessica fernandez (rapid7) live from the imaginarium summit on goodpods" style="width: 225px" /> </a>
Copy