Useful Content - Content Creation & Strategy Podcast for Marketing Teams
Juma Bannister | Content Creation & Strategy
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Top 10 Useful Content - Content Creation & Strategy Podcast for Marketing Teams Episodes
Goodpods has curated a list of the 10 best Useful Content - Content Creation & Strategy Podcast for Marketing Teams episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Useful Content - Content Creation & Strategy Podcast for Marketing Teams for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Useful Content - Content Creation & Strategy Podcast for Marketing Teams episode by adding your comments to the episode page.
From Novice to Broadcast Master - 7 Stages of Building your Home Studio - Teacher: Junaid Ahmed
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
09/05/24 • 48 min
This is Junaid Ahmed, the Founder of Humblezone and Creator of Home Studio Mastery, a company designed to teach you how to build your home studio. He has two decades of video production experience and he provides podcasters, speakers, and content creators a comprehensive plan for their studio equipment, lighting, and layout. He’s the author of Mastering iPhone Video Production, and Host of Hacks & Hobbies podcast. Today on Useful Content Junaid and I talk about the building your Home Studio. We Discuss: → The Importance of a Dedicated Space. → The Seven Stages of Home Studio Development. → and the 5 things you need for a complete home studio. Connect with Junaid: https://linkedin.com/in/superjunaid https://facebook.com/superjunaid SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister
1 Listener
Building a Solid Brand Identity - Teacher: Nick McGraw
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
08/22/24 • 50 min
In this episode of the Useful Content Podcast, host Juma introduces Nick McGraw, a brand design expert. They delve into the importance of creating useful content, focusing on where to target your audience. Nick emphasizes the critical role of video in marketing and explains how to effectively use social media for brand promotion. They discuss Nick’s transition from identity design to a fuller spectrum of brand services, driven by client needs. Additionally, they explore the essence of a brand, asserting that it is shaped by customer perception. Nick shares insights on maintaining authenticity and energy in brand identity and provides practical advice for businesses looking to revamp their visual identity to stand out in a crowded market. The episode concludes with tips on leveraging brand personality and culture to attract and retain customers.
00:00 Welcome and Introduction
01:04 The Importance of Mission-Focused Content
01:45 Leveraging Social Media for Business Success
02:23 The Power of Video Content
03:56 Expanding Services Beyond Brand Identity
08:00 Defining a Brand
11:37 Building Trust Through Brand Identity
20:00 The Role of Culture in Business
25:30 Starting a Brand Overhaul
28:36 Analyzing Competitors: Local and Beyond
29:29 Building a Comprehensive SEO Strategy
30:34 Revamping Your Online Presence
31:14 The Importance of Customer-Centric Branding
32:05 Balancing Customer Expectations and Brand Identity
37:03 Case Studies and Real-World Examples
41:14 Final Thoughts on Authentic Branding
46:08 Post-Interview Reflections and Anecdotes
Connect with Nick:
Website: https://www.mcgrawesome.com/
https://www.linkedin.com/in/nickmcgraw-mcgrawesome/
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios: www.relatestudios.com
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
Linkedin: https://www.linkedin.com/in/jumabannister
1 Listener
From Keywords to Content - Using Search Data to Drive Content Creation - Teacher: Tamara Mon Louis
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
08/08/24 • 49 min
In this episode of Useful Content host Juma welcomes digital marketing expert Tamara Mon Louis, founder of Monivan Digital Marketing Solutions. They discuss her mantra 'Go Beyond the Likes,' shaped by her experience with clients like St. Jude Children's Research Hospital and Hilton Worldwide. Tamara shares her insights on the importance of using well-researched keywords to enhance content relevance and business growth. She touches on strategic content creation, focusing on live formats, the importance of targeting the right audience, and the significance of repurposing content to maximize reach. Tamara also discusses practical tools like Google Search Console, SEMrush, Answer The Public, and Answer Socrates to find and utilize effective keywords.
00:00 Introduction to Tamara Mon Louis
00:52 The Concept of 'Go Beyond the Likes'
03:28 Content Creation Strategies
08:42 The Importance of Keywords
16:55 Understanding Search Intent
22:39 SEO Best Practices
25:42 Understanding Your Ideal Client Profile (ICP)
26:05 The Importance of Keyword Relevance
27:04 Creating Content Based on Search Intent
27:38 Keyword Strategy for Content Creation
28:36 Understanding Search Behavior
29:26 Tools for Keyword Research
30:12 Creating Relevant Content
33:22 Balancing Creativity and Relevance
39:05 Repurposing and Reusing Content
41:34 Final Thoughts on Keywords and SEO
Connect with Tamara:
https://www.linkedin.com/in/tamaramonlouis
https://monivandigital.com
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios: www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
1 Listener
Get Sales Without Asking People to Buy - Teacher: Lindsay Burgess
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
07/25/24 • 57 min
In this episode, Juma discusses the importance of messaging, trust, and authority in content creation with content coach Lindsay Burgess. Lindsay shares her approach to helping service-based business owners attract ready-to-invest clients without relying on discovery calls or unsolicited DMs. She delves into her customized process, which includes creating effective bios, targeted messaging, and pre-qualifying applications. The conversation also highlights the significance of building connections, understanding core values, and shifting away from pain-point marketing to foster genuine engagement and community.
00:00 Welcome and Podcast Reminders
01:03 Introducing Lindsay Burgess
01:57 Lindsay's Journey and Approach
05:59 The Importance of Messaging
07:36 Transitioning to an Application Process
10:26 Targeting the Right Audience
16:41 Building Connections and Community
19:52 Creating Effective Content for Service Businesses
35:41 Organizing Public Facing Bio
35:58 Crafting Effective Messaging
36:33 Understanding Core Values
38:52 The Problem with Pain Point Marketing
39:52 Creating Connection Through Content
51:51 Building Trust vs. Authority
54:33 How to Work with Lindsay
Lindsay Burgess is our Teacher
Connect with Lindsay:
https://www.instagram.com/contentcoachlindsay/
https://contentcoachlindsay.com/
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios: www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
1 Listener
How to Fix Backwards Branding (Sassy Brand Strategy that Works) - Teacher : Jason Vana
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
06/20/24 • 44 min
In this episode, Jason Vana, brand and content strategist, discusses the critical importance of brand strategy for businesses. He outlines how perceptions of a brand are built through various touchpoints like policies, contracts, physical locations, and more. Vanna emphasizes that many companies approach marketing backwards by focusing on products before understanding target audiences. He explains the role of brand in driving content creation, sales, and long-term success. Vanna also highlights the differences between brand strategists and brand marketers, using real-world examples to illustrate how effective brand strategy can influence offers, operations, and even company policies. The session concludes with a conversation on the significance of knowing one's ideal customers and the unique value they bring to the market.
00:00 Understanding Brand Perception
01:31 Introduction to Jason Vanna
02:20 The Importance of Brand Strategy
03:47 Challenges in Marketing and Content Creation
05:23 Defining Ideal Customers
09:55 Balancing Short-term and Long-term Strategies
14:22 The Power of Brand Over Advertising
19:54 Knowing Your Ideal Customers
21:48 The Value of Premium Ad Space
23:12 Is It Ever Too Late for Brand Strategy?
26:04 Understanding What a Brand Really Is
28:03 The Role of Brand Strategy in Business
34:31 The Importance of a Unique Offer
37:59 Brand Strategy vs. Brand Marketing
40:48 Wrapping Up and Next Steps
Jason Vana is our Teacher.
Connect with Jason:
Linkedin: https://www.linkedin.com/in/jasonvana/
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
Content Repurposing Without Copy and Pasting - Teacher: Masooma Memon
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
06/13/24 • 45 min
In this episode of the Useful Content Podcast, Juma welcomes Masooma Memon, a B2B SaaS content marketer, known for her work with companies like Vimeo, Hotjar, Shopify, and Calendly. They discuss the importance of creating nuanced and customer-focused product-led content. Masuma shares her insights on content repurposing, emphasizing the need for strategic adaptation rather than simple copy-pasting to fit different platforms and audience expectations. The conversation covers techniques for identifying content gaps, the benefits of repurposing, balancing call-to-actions, and integrating different types of content in a cohesive strategy. Masuma also talks about her shift from Twitter to LinkedIn and how she's leveraged content repurposing to build her presence on new platforms.
00:00 Welcome and Introduction to Masooma Memon
01:34 Challenges in SaaS Content Writing
02:38 The Importance of Non-Salesy Product-Led Content
03:19 Effective Content Repurposing Strategies
03:43 Avoiding Copy-Paste in Content Repurposing
06:15 Benefits of Strategic Content Repurposing
08:27 Steps to Start Content Repurposing
10:14 Identifying Gaps and Generating Ideas
14:00 Repurposing Content for Different Platforms
15:47 Evolving Content with Changing Trends
20:58 Balancing Sales and Trust in Content
22:06 Effective Use of Call to Actions
25:38 Empowering Clients for Success
25:56 Relevance and Consistency in Content
26:46 Handling Client Pushback
28:43 Repurposing Long-Form Content
30:46 Efficiency in Content Creation
33:22 Testing and Prioritizing Content
34:18 Final Tips on Content Repurposing
41:30 Connecting and Networking on LinkedIn
Masooma Memon is our Teacher.
Connect with Masooma:
Linkedin: https://www.linkedin.com/in/masooma-memon/
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
Exactly where to start with your Linkedin Company and Personal Page - Teacher: Michelle J. Raymond
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
04/18/24 • 48 min
In this episode of the Useful Content Podcast, guest Michelle J. Raymond, a corporate trainer, and bestselling author, shares insights on overcoming the fear of content creation on LinkedIn. She discusses the importance of consistency in content creation, leveraging both personal and company pages, and the role of teamwork in enhancing a LinkedIn presence. Michelle highlights the necessity of aligning LinkedIn strategies with business goals and addresses common concerns like judgment from peers and the impact of losing a job over content. Additionally, she emphasizes the significance of fixing personal and company profiles before content creation, creating useful content over pleasing the algorithm, and encourages listeners to start small with whichever content type they're comfortable with while focusing on serving their audience rather than worrying about perfection. The conversation also touches on repurposing content for efficiency and concludes with an empowering reminder on the importance of mindset in overcoming the paralysis of perfectionism on social media platforms.
00:00 Overcoming LinkedIn Content Creation Fears
00:15 Introducing Michelle J. Raymond: LinkedIn Expert
00:36 The Power of Consistency on LinkedIn
00:48 The Importance of Team Involvement in LinkedIn Success
00:58 Optimizing Personal and Company Pages Before Content Creation
01:17 The Ultimate Focus: Creating Useful Content
01:56 Michelle's Diverse Content Creation Journey
03:06 The Impact of LinkedIn on Michelle's Career
03:31 Adapting to Audience Preferences in Content Creation
07:01 The Significance of Asking for Help in Business Growth
09:52 Setting Business Goals for LinkedIn Strategy
12:00 The Importance of a Strong LinkedIn Presence
17:48 LinkedIn as a Team Sport: Amplifying Brand Presence
23:24 Top Tips for Enhancing Your LinkedIn Profile and Company Page
26:03 Maximizing Your LinkedIn Profile and Company Page
27:22 Key Differences Between Personal and Company Pages on LinkedIn
29:34 Content Creation Strategies for LinkedIn Success
34:26 Embracing Your Unique Digital Presence on LinkedIn
37:53 Overcoming Self-Doubt and the Power of Service-Oriented Content
41:32 Personalized Advice for New and Established Business Owners on LinkedIn
45:14 Closing Thoughts and Encouragement for LinkedIn Users
Michelle J.Raymond is our teacher in this episode.
Connect with Michelle:
Linkedin: www.linkedin.com/in/michellejraymond/
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
Get Better Results Doing Less on Linkedin - Teacher: Gus Bhandal
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
11/21/24 • 45 min
This is Gus Bhandal Marketing strategist, social media specialist, and LinkedIn trainer for service-sector businesses.He helps you to amplify your voice and increase your visibility, for long-term sustainable business growth. In this episode of the Useful Content Podcast, Juma speaks with Gus Bhandal on strategies to make Linkedin more Effective and Efficient.
Gus shares on:
→ Using LinkedIn Sales Navigator to find ideal clients.
→ How to maintain authenticity on the platform.
→ Using daily, weekly, and monthly tasks to optimize LinkedIn
PLUS!
Why you should NEVER join an Engagement POD.
00:00 The LinkedIn Engagement Pod Experience
00:52 Introduction to Useful Content
00:58 Meet Gus Bandel: LinkedIn Trainer
02:08 The Power of LinkedIn Search
04:12 Understanding LinkedIn Sales Navigator
06:24 The Importance of Active Connections
11:45 Personalizing Connection Requests
17:39 Effective and Efficient LinkedIn Strategies
22:45 The Importance of Consistency on LinkedIn
23:00 Engaging Authentically on LinkedIn
25:47 Balancing Personal and Private Content
28:17 The Reality of Viral LinkedIn Posts
32:22 Red Flags to Avoid on LinkedIn
37:04 The Pitfalls of Engagement Pods
42:11 Final Tips for LinkedIn Success
Connect with Gus:
https://www.linkedin.com/in/mguruuk
Listen to the podcast:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister
Social Media is NOT enough. What every Business Owner should know about Content Strategy - Teacher: Ricqcolia Phillip
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
12/28/23 • 42 min
In this episode of the Useful Content Podcast, guest teacher Ricqcolia Phillip emphasizes the importance of content marketing strategy to businesses, discussing the benefits of using different content formats and the differences between social media use and content use in business. Ricqcolia provides an in-depth explanation on the power of user-generated content and how it can be leveraged in building trust and authority for businesses. They also provide a comprehensive perspective on Thought Leadership. Included are practical suggestions for how businesses can identify their primary target audience, create impactful content, and deal with negative user-generated content.
00:00 Introduction to Content Marketing Strategy
00:55 Meet the Guest: Ricqcolia Phillip
02:14 Ricqcolia's Journey in Content Marketing
03:22 Understanding Content Marketing and Strategy
05:00 The Importance of Diversifying Content Formats
06:56 The Underutilization of Content Strategy by Businesses
09:06 The Importance of Owned Channels in Content Marketing
13:35 The Role of Relationship Building in Content Marketing
15:53 Understanding Your Target Audience
23:39 The Power of User-Generated Content
24:36 The Value of Influencer Marketing
24:46 Understanding User Generated Content
25:21 The Power of Customer Reviews
25:58 The Impact of Recommendations
26:41 Building Trust through User Generated Content
28:00 The Potential Downside of User Generated Content
28:33 Turning Negative Feedback into Opportunities
30:19 The Importance of Responding to Negative Feedback
34:52 The Role of Thought Leadership in Content Marketing
35:25 Defining Thought Leadership
35:42 The Importance of Experience in Thought Leadership
39:14 Closing Thoughts on Content Marketing and Strategy
40:40 Contact Information
Connect with Ricqcolia:
Instagram: @ricqcoliaphillip, @sisterisledigital
Linkedin: https://www.linkedin.com/in/ricqcolia-phillip-25370799
Website: www.sisterisledigital.com
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister/
X (Twitter): https://twitter.com/jumabannister
Branding from the Inside out (Why HR and Branding teams need to Sync) -Teacher: Ron Johnson
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
10/24/24 • 49 min
In this episode of the Useful Content Podcast, Juma is joined by branding expert Ron Johnson from Barbados to explore the integral connection between employee engagement, company culture, and branding. Ron shares his unique journey from a biology graduate to a branding specialist, emphasizing how internal culture and employee experience shape the overall brand image and customer satisfaction. The discussion highlights the critical role of HR in fostering a positive workplace environment, aligning company values with employee interests, and overcoming resistance to change. The conversation delves into the power of storytelling and employee-driven content marketing. Listeners will gain valuable insights on enhancing employee engagement, the differences between transactional and transformational HR, and strategies to stay ahead of the competition. Ron also shares his thoughts on continuous improvement and ways to connect with him, including his book 'Tighten Your Shoelaces', available on Amazon.
00:00 Welcome and Introduction to Ron Johnson
01:12 Ron Johnson's Background and Journey
03:28 The Essence of Branding
05:29 Employee Engagement and Branding
10:34 HR's Role in Branding
10:59 Real-Life Examples and Impact
21:57 HR Professionals as Branding Superheroes
24:53 HR's Role in Employee Engagement
25:07 The Enron Example: Integrity in Question
26:00 Branding Equation: Integrating HR
26:37 Employee Scenarios: Uber and Beyond
27:29 Changing People: Internal vs. External
30:10 Employee Experience: Health and Fun
34:35 Employee Engagement and Company Success
35:59 Storytelling and Company Culture
38:18 Content Quality and Employee Advocacy
45:19 Final Thoughts and Contact Information
Connect with Ron
https://www.linkedin.com/in/ronjohnsonco
IG: @ronjohnsonco
APPLE
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
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FAQ
How many episodes does Useful Content - Content Creation & Strategy Podcast for Marketing Teams have?
Useful Content - Content Creation & Strategy Podcast for Marketing Teams currently has 62 episodes available.
What topics does Useful Content - Content Creation & Strategy Podcast for Marketing Teams cover?
The podcast is about Video, Marketing, Social Media, Content Marketing, Caribbean, Content Strategy, Podcasts, Digital Marketing and Business.
What is the most popular episode on Useful Content - Content Creation & Strategy Podcast for Marketing Teams?
The episode title 'From Keywords to Content - Using Search Data to Drive Content Creation - Teacher: Tamara Mon Louis' is the most popular.
What is the average episode length on Useful Content - Content Creation & Strategy Podcast for Marketing Teams?
The average episode length on Useful Content - Content Creation & Strategy Podcast for Marketing Teams is 42 minutes.
How often are episodes of Useful Content - Content Creation & Strategy Podcast for Marketing Teams released?
Episodes of Useful Content - Content Creation & Strategy Podcast for Marketing Teams are typically released every 7 days.
When was the first episode of Useful Content - Content Creation & Strategy Podcast for Marketing Teams?
The first episode of Useful Content - Content Creation & Strategy Podcast for Marketing Teams was released on Aug 10, 2023.
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