Useful Content - Content Creation & Strategy Podcast for Marketing Teams
Juma Bannister | Content Creation & Strategy
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Top 10 Useful Content - Content Creation & Strategy Podcast for Marketing Teams Episodes
Goodpods has curated a list of the 10 best Useful Content - Content Creation & Strategy Podcast for Marketing Teams episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Useful Content - Content Creation & Strategy Podcast for Marketing Teams for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Useful Content - Content Creation & Strategy Podcast for Marketing Teams episode by adding your comments to the episode page.
From Novice to Broadcast Master - 7 Stages of Building your Home Studio - Teacher: Junaid Ahmed
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
09/05/24 • 48 min
This is Junaid Ahmed, the Founder of Humblezone and Creator of Home Studio Mastery, a company designed to teach you how to build your home studio. He has two decades of video production experience and he provides podcasters, speakers, and content creators a comprehensive plan for their studio equipment, lighting, and layout. He’s the author of Mastering iPhone Video Production, and Host of Hacks & Hobbies podcast. Today on Useful Content Junaid and I talk about the building your Home Studio. We Discuss: → The Importance of a Dedicated Space. → The Seven Stages of Home Studio Development. → and the 5 things you need for a complete home studio. Connect with Junaid: https://linkedin.com/in/superjunaid https://facebook.com/superjunaid SPOTIFY https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl APPLE https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688 Subscribe to the Useful Content Newsletter https://sendfox.com/jumabannister Submit your Questions! https://jumabannister.formaloo.me/questions Thanks for listening. Produced by Relate Studios: www.relatestudios.com Music by Juma Bannister Host: Juma Bannister Connect with me on Linkedin https://www.linkedin.com/in/jumabannister
1 Listener
Building a Solid Brand Identity - Teacher: Nick McGraw
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
08/22/24 • 50 min
In this episode of the Useful Content Podcast, host Juma introduces Nick McGraw, a brand design expert. They delve into the importance of creating useful content, focusing on where to target your audience. Nick emphasizes the critical role of video in marketing and explains how to effectively use social media for brand promotion. They discuss Nick’s transition from identity design to a fuller spectrum of brand services, driven by client needs. Additionally, they explore the essence of a brand, asserting that it is shaped by customer perception. Nick shares insights on maintaining authenticity and energy in brand identity and provides practical advice for businesses looking to revamp their visual identity to stand out in a crowded market. The episode concludes with tips on leveraging brand personality and culture to attract and retain customers.
00:00 Welcome and Introduction
01:04 The Importance of Mission-Focused Content
01:45 Leveraging Social Media for Business Success
02:23 The Power of Video Content
03:56 Expanding Services Beyond Brand Identity
08:00 Defining a Brand
11:37 Building Trust Through Brand Identity
20:00 The Role of Culture in Business
25:30 Starting a Brand Overhaul
28:36 Analyzing Competitors: Local and Beyond
29:29 Building a Comprehensive SEO Strategy
30:34 Revamping Your Online Presence
31:14 The Importance of Customer-Centric Branding
32:05 Balancing Customer Expectations and Brand Identity
37:03 Case Studies and Real-World Examples
41:14 Final Thoughts on Authentic Branding
46:08 Post-Interview Reflections and Anecdotes
Connect with Nick:
Website: https://www.mcgrawesome.com/
https://www.linkedin.com/in/nickmcgraw-mcgrawesome/
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios: www.relatestudios.com
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
Linkedin: https://www.linkedin.com/in/jumabannister
1 Listener
Get Sales Without Asking People to Buy - Teacher: Lindsay Burgess
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
07/25/24 • 57 min
In this episode, Juma discusses the importance of messaging, trust, and authority in content creation with content coach Lindsay Burgess. Lindsay shares her approach to helping service-based business owners attract ready-to-invest clients without relying on discovery calls or unsolicited DMs. She delves into her customized process, which includes creating effective bios, targeted messaging, and pre-qualifying applications. The conversation also highlights the significance of building connections, understanding core values, and shifting away from pain-point marketing to foster genuine engagement and community.
00:00 Welcome and Podcast Reminders
01:03 Introducing Lindsay Burgess
01:57 Lindsay's Journey and Approach
05:59 The Importance of Messaging
07:36 Transitioning to an Application Process
10:26 Targeting the Right Audience
16:41 Building Connections and Community
19:52 Creating Effective Content for Service Businesses
35:41 Organizing Public Facing Bio
35:58 Crafting Effective Messaging
36:33 Understanding Core Values
38:52 The Problem with Pain Point Marketing
39:52 Creating Connection Through Content
51:51 Building Trust vs. Authority
54:33 How to Work with Lindsay
Lindsay Burgess is our Teacher
Connect with Lindsay:
https://www.instagram.com/contentcoachlindsay/
https://contentcoachlindsay.com/
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios: www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
1 Listener
From Keywords to Content - Using Search Data to Drive Content Creation - Teacher: Tamara Mon Louis
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
08/08/24 • 49 min
In this episode of Useful Content host Juma welcomes digital marketing expert Tamara Mon Louis, founder of Monivan Digital Marketing Solutions. They discuss her mantra 'Go Beyond the Likes,' shaped by her experience with clients like St. Jude Children's Research Hospital and Hilton Worldwide. Tamara shares her insights on the importance of using well-researched keywords to enhance content relevance and business growth. She touches on strategic content creation, focusing on live formats, the importance of targeting the right audience, and the significance of repurposing content to maximize reach. Tamara also discusses practical tools like Google Search Console, SEMrush, Answer The Public, and Answer Socrates to find and utilize effective keywords.
00:00 Introduction to Tamara Mon Louis
00:52 The Concept of 'Go Beyond the Likes'
03:28 Content Creation Strategies
08:42 The Importance of Keywords
16:55 Understanding Search Intent
22:39 SEO Best Practices
25:42 Understanding Your Ideal Client Profile (ICP)
26:05 The Importance of Keyword Relevance
27:04 Creating Content Based on Search Intent
27:38 Keyword Strategy for Content Creation
28:36 Understanding Search Behavior
29:26 Tools for Keyword Research
30:12 Creating Relevant Content
33:22 Balancing Creativity and Relevance
39:05 Repurposing and Reusing Content
41:34 Final Thoughts on Keywords and SEO
Connect with Tamara:
https://www.linkedin.com/in/tamaramonlouis
https://monivandigital.com
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios: www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
1 Listener
DIY Marketing Advice Every Small Business Needs - Teacher: Anna Bravington
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
06/06/24 • 58 min
In this episode of the Useful Content Podcast, host Juma and guest Anna Bravington discuss the importance of setting SMART business goals and how to translate them into effective marketing strategies for small businesses. Anna shares her expertise in coaching SMEs on marketing and sales, emphasizing the need for detailed customer research and the benefits of having structured processes in place. The conversation covers essential topics such as the common pitfalls SMEs face in marketing, the value of understanding your customer personas, and practical tips for engaging with customers and potential customers to refine your marketing efforts.
00:00 Introduction and Guest Welcome
02:02 Anna's Background and Current Roles
03:21 Common Marketing Challenges for SMEs
04:29 Importance of Setting Business Goals
06:50 Understanding Customer Needs
11:57 Conducting Customer Interviews
19:10 Analyzing Customer Feedback
27:58 Differences Between Service and Product-Based Businesses
31:31 Tightening Marketing Processes
33:03 Aligning Marketing Goals with Business Objectives
33:34 Targeting Supermarket Buyers
35:32 Creating a Content Calendar
38:09 Understanding Financial Needs
39:58 Setting Realistic Business Goals
46:42 The Importance of Customer Personas
49:07 Tailoring Marketing Strategies
53:15 Leveraging Unique Business Strengths
56:36 The Human Element in Marketing
Anna Bravington is our Teacher.
Connect with Anna:
Linkedin: https://www.linkedin.com/in/annabravington
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
Batching Video Like a Pro - Behind the Scenes with Paolo Kernahan's Video Creation Process
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
05/30/24 • 29 min
In this episode, we dive into the second part of the conversation with Paolo Kernahan where he details his video content creation process. Paolo emphasizes the importance of batch creating content, ensuring videos are adaptable across multiple platforms. He shares his strategies for creating engaging videos that include a mix of talking head and b-roll footage. Paolo also discusses his methods for researching topics using Google searches and the 'people also ask' technique to gauge interest and frame his content effectively. He touches on the significance of a compelling hook, title, and thumbnail in capturing audience attention. Additionally, Paolo explains his content shipping strategy wherein he avoids posting the same video on all platforms simultaneously, opting instead to stagger releases for continued audience engagement. The episode concludes with insights into how video content can form part of a broader marketing strategy, likened to a courtship with the audience, ultimately guiding them towards conversion.
00:00 Introduction and Recap of Last Week's Episode
00:48 Paolo's Video Content Creation Process
02:43 Batch Creating Content for Multiple Platforms
05:09 Research and Crafting Effective Hooks
07:47 Shipping Content Across Platforms
09:31 Long Form Video Strategy
17:37 Summary and Key Takeaways
27:11 Closing Remarks and Future Plans
Paolo Kernahan is our Teacher.
Connect with Paolo:
TikTok @paolokernahan
Instagram @paolokernahan
YouTube @paolo.kernahan
Linkedin: https://www.linkedin.com/in/paolokernahan/
Website: nofussvideo.com
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
Your Customers Help You Make Better Content ( If you talk to them ) - Teacher: Callum Armstrong
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
07/11/24 • 46 min
In this episode of the Useful Content Podcast, host Juma welcomes content marketing specialist Callum Armstrong. The discussion covers Callum's journey from running a content marketing agency to becoming a coach, emphasizing the importance of building client capabilities for long-term success. The conversation dives into the nuances of conducting effective customer interviews, from understanding the 'why' and 'who,' to practical strategies for gathering and utilizing qualitative feedback. Callum shares invaluable tips on how business owners can leverage customer insights to create impactful and relevant content, ensuring continuous improvement and customer satisfaction.
00:00 Welcome to the Useful Content Podcast
01:02 Callum's Journey in Content Marketing
02:00 Transition from Agency to Coaching
04:52 The Importance of Customer Interviews
07:04 Gathering Insights from Customer Feedback
16:32 Identifying Your Target Audience
21:29 The Mechanics of Conducting Interviews
21:58 Finding Potential Clients and Leads
22:57 Setting Up Effective Meetings
23:19 The Importance of Recording Interviews
25:46 Challenges with Survey Forms
27:15 Determining the Number of Interviews
29:22 Incentivizing Customer Interviews
31:56 Alternative Methods for Customer Feedback
35:56 Creating and Using an Idea Farm Document
38:52 Final Thoughts on Customer Interviews
41:31 Conclusion and Contact Information
Callum Armstrong is our Teacher.
Connect with Callum:
https://www.linkedin.com/in/callum-armstrong/
Get Callum's Customer Interview Toolkit https://docs.google.com/document/d/12839OMla5Bu6wnahK0F2Qq3F2VZ3JDC3BZV1p5K_fdg/edit#heading=h.yaqnhsjsfb4v
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios: www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
How to Sell More Digital Products with email - Teacher: Damon Didier
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
05/16/24 • 37 min
In this episode of the Useful Content Podcast, Juma has an enlightening conversation with Damon Didier about leveraging email marketing to boost digital product sales. Damon Didier, an expert in email marketing, shares his comprehensive process, focusing on using Klaviyo, crafting non-intrusive popups, and other strategies to enhance email marketing efficiency. The discussion delves into the importance of starting email marketing immediately due to its profound impact on client retention and acquisition costs. Damon emphasizes the necessity of permission-based email lists, utilizing first-party data for targeted marketing, and the significance of email in building long-term customer relationships to maximize customer lifetime value. Furthermore, the episode covers tactical advice on creating effective welcome sequences, the power of SMS marketing, the anatomy of non-annoying popups, and leveraging AI to complement traditional marketing methods. Damon concludes with actionable steps for businesses to integrate email marketing strategies seamlessly with their existing operations.
00:00 Introduction to Selling Digital Products with Email Marketing
01:05 Meet Damon Didier: The Email Marketing Expert
01:39 The Power of Email in E-commerce and Beyond
05:18 Maximizing Customer Lifetime Value Through Email
07:38 The Evolution of Email Marketing and Klaviyo's Role
10:18 Setting Up for Success: Starting with Email Marketing
10:42 Crafting Effective Emails: From Pop-Ups to Purchase
16:07 The Anatomy of a Winning Email Strategy
18:54 Text vs. Image-Based Emails: What Works Better?
19:55 Maximizing Email Engagement: Tips and Strategies
20:18 The Power of Images in Emails: A Case Study
21:24 Exploring AI in Email Marketing
24:36 The Art of Crafting Effective Pop-Ups
32:17 Integrating Email Strategies with E-Commerce
34:31 Final Insights and Contact Information
35:31 Post-Interview Bonus Tip
Damon Didier is our Teacher.
Connect with Damon:
Linkedin: https://www.linkedin.com/in/damondidier/
Website: winatecommerce.com
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
Exactly where to start with your Linkedin Company and Personal Page - Teacher: Michelle J. Raymond
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
04/18/24 • 48 min
In this episode of the Useful Content Podcast, guest Michelle J. Raymond, a corporate trainer, and bestselling author, shares insights on overcoming the fear of content creation on LinkedIn. She discusses the importance of consistency in content creation, leveraging both personal and company pages, and the role of teamwork in enhancing a LinkedIn presence. Michelle highlights the necessity of aligning LinkedIn strategies with business goals and addresses common concerns like judgment from peers and the impact of losing a job over content. Additionally, she emphasizes the significance of fixing personal and company profiles before content creation, creating useful content over pleasing the algorithm, and encourages listeners to start small with whichever content type they're comfortable with while focusing on serving their audience rather than worrying about perfection. The conversation also touches on repurposing content for efficiency and concludes with an empowering reminder on the importance of mindset in overcoming the paralysis of perfectionism on social media platforms.
00:00 Overcoming LinkedIn Content Creation Fears
00:15 Introducing Michelle J. Raymond: LinkedIn Expert
00:36 The Power of Consistency on LinkedIn
00:48 The Importance of Team Involvement in LinkedIn Success
00:58 Optimizing Personal and Company Pages Before Content Creation
01:17 The Ultimate Focus: Creating Useful Content
01:56 Michelle's Diverse Content Creation Journey
03:06 The Impact of LinkedIn on Michelle's Career
03:31 Adapting to Audience Preferences in Content Creation
07:01 The Significance of Asking for Help in Business Growth
09:52 Setting Business Goals for LinkedIn Strategy
12:00 The Importance of a Strong LinkedIn Presence
17:48 LinkedIn as a Team Sport: Amplifying Brand Presence
23:24 Top Tips for Enhancing Your LinkedIn Profile and Company Page
26:03 Maximizing Your LinkedIn Profile and Company Page
27:22 Key Differences Between Personal and Company Pages on LinkedIn
29:34 Content Creation Strategies for LinkedIn Success
34:26 Embracing Your Unique Digital Presence on LinkedIn
37:53 Overcoming Self-Doubt and the Power of Service-Oriented Content
41:32 Personalized Advice for New and Established Business Owners on LinkedIn
45:14 Closing Thoughts and Encouragement for LinkedIn Users
Michelle J.Raymond is our teacher in this episode.
Connect with Michelle:
Linkedin: www.linkedin.com/in/michellejraymond/
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
Sensible Video Content Strategy to Win Selfish Audiences - Teacher: Paolo Kernahan
Useful Content - Content Creation & Strategy Podcast for Marketing Teams
05/23/24 • 46 min
In this episode of the Useful Content Podcast, host Juma dives into a detailed discussion with veteran journalist and on-camera video marketing coach, Paolo Kernahan. They explore the crucial aspects of video content strategy, the necessity of video for businesses, and the importance of understanding audience consumption patterns. Paolo provides insights into bridging content creation and business marketing, overcoming challenges, and the significance of on-camera confidence. The conversation also touches upon practical tips for achieving audience engagement, tackling content burnout, and maintaining long-term video strategy in the era of AI-generated content. Stay tuned for a special post-credit segment where Paolo reveals his personal video content strategy.
00:00 Welcome to the Useful Content Podcast
01:41 Introducing Paolo Kernaghan: The Video Content Strategy Expert
02:28 The Importance of Video in Business and Content Strategy
07:30 Understanding Audience Needs and Consumption Patterns
16:50 The Misconception of On-Camera Confidence
21:02 The Evolution of Content Creation and the Impact of AI
27:33 Strategies for Effective Content Creation and Distribution
40:05 Final Thoughts and Where to Find Paolo Online
44:44 Post-Credit Insights on Content Strategy
Paolo Kernahan is our Teacher.
Connect with Paolo:
TikTok @paolokernahan
Instagram @paolokernahan
YouTube @paolo.kernahan
Linkedin: https://www.linkedin.com/in/paolokernahan/
Website: nofussvideo.com
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
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FAQ
How many episodes does Useful Content - Content Creation & Strategy Podcast for Marketing Teams have?
Useful Content - Content Creation & Strategy Podcast for Marketing Teams currently has 59 episodes available.
What topics does Useful Content - Content Creation & Strategy Podcast for Marketing Teams cover?
The podcast is about Video, Marketing, Social Media, Content Marketing, Caribbean, Content Strategy, Podcasts, Digital Marketing and Business.
What is the most popular episode on Useful Content - Content Creation & Strategy Podcast for Marketing Teams?
The episode title 'From Keywords to Content - Using Search Data to Drive Content Creation - Teacher: Tamara Mon Louis' is the most popular.
What is the average episode length on Useful Content - Content Creation & Strategy Podcast for Marketing Teams?
The average episode length on Useful Content - Content Creation & Strategy Podcast for Marketing Teams is 41 minutes.
How often are episodes of Useful Content - Content Creation & Strategy Podcast for Marketing Teams released?
Episodes of Useful Content - Content Creation & Strategy Podcast for Marketing Teams are typically released every 7 days.
When was the first episode of Useful Content - Content Creation & Strategy Podcast for Marketing Teams?
The first episode of Useful Content - Content Creation & Strategy Podcast for Marketing Teams was released on Aug 10, 2023.
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