Branding from the Inside out (Why HR and Branding teams need to Sync) -Teacher: Ron Johnson
10/24/24 • 49 min
In this episode of the Useful Content Podcast, Juma is joined by branding expert Ron Johnson from Barbados to explore the integral connection between employee engagement, company culture, and branding. Ron shares his unique journey from a biology graduate to a branding specialist, emphasizing how internal culture and employee experience shape the overall brand image and customer satisfaction. The discussion highlights the critical role of HR in fostering a positive workplace environment, aligning company values with employee interests, and overcoming resistance to change. The conversation delves into the power of storytelling and employee-driven content marketing. Listeners will gain valuable insights on enhancing employee engagement, the differences between transactional and transformational HR, and strategies to stay ahead of the competition. Ron also shares his thoughts on continuous improvement and ways to connect with him, including his book 'Tighten Your Shoelaces', available on Amazon.
00:00 Welcome and Introduction to Ron Johnson
01:12 Ron Johnson's Background and Journey
03:28 The Essence of Branding
05:29 Employee Engagement and Branding
10:34 HR's Role in Branding
10:59 Real-Life Examples and Impact
21:57 HR Professionals as Branding Superheroes
24:53 HR's Role in Employee Engagement
25:07 The Enron Example: Integrity in Question
26:00 Branding Equation: Integrating HR
26:37 Employee Scenarios: Uber and Beyond
27:29 Changing People: Internal vs. External
30:10 Employee Experience: Health and Fun
34:35 Employee Engagement and Company Success
35:59 Storytelling and Company Culture
38:18 Content Quality and Employee Advocacy
45:19 Final Thoughts and Contact Information
Connect with Ron
https://www.linkedin.com/in/ronjohnsonco
IG: @ronjohnsonco
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Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
In this episode of the Useful Content Podcast, Juma is joined by branding expert Ron Johnson from Barbados to explore the integral connection between employee engagement, company culture, and branding. Ron shares his unique journey from a biology graduate to a branding specialist, emphasizing how internal culture and employee experience shape the overall brand image and customer satisfaction. The discussion highlights the critical role of HR in fostering a positive workplace environment, aligning company values with employee interests, and overcoming resistance to change. The conversation delves into the power of storytelling and employee-driven content marketing. Listeners will gain valuable insights on enhancing employee engagement, the differences between transactional and transformational HR, and strategies to stay ahead of the competition. Ron also shares his thoughts on continuous improvement and ways to connect with him, including his book 'Tighten Your Shoelaces', available on Amazon.
00:00 Welcome and Introduction to Ron Johnson
01:12 Ron Johnson's Background and Journey
03:28 The Essence of Branding
05:29 Employee Engagement and Branding
10:34 HR's Role in Branding
10:59 Real-Life Examples and Impact
21:57 HR Professionals as Branding Superheroes
24:53 HR's Role in Employee Engagement
25:07 The Enron Example: Integrity in Question
26:00 Branding Equation: Integrating HR
26:37 Employee Scenarios: Uber and Beyond
27:29 Changing People: Internal vs. External
30:10 Employee Experience: Health and Fun
34:35 Employee Engagement and Company Success
35:59 Storytelling and Company Culture
38:18 Content Quality and Employee Advocacy
45:19 Final Thoughts and Contact Information
Connect with Ron
https://www.linkedin.com/in/ronjohnsonco
IG: @ronjohnsonco
APPLE
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
Previous Episode
Building a Profitable B2B Podcast - Teacher: Ryan R. Sullivan
This is Ryan R. Sullivan, the founder of Podcast Principles, a boutique podcast consulting company for B2B service businesses. He’s helped hundreds of founders, entrepreneurs, and creators around the world launch and grow their podcasts. And today Useful Content we discuss how create profitable podcasts for B2B businesses.
We talk about:
→ Why many B2B Podcast Fail
→ Why creating a podcast might be better than recording short form videos with your phone
→ What account-based podcasting is and how you can use it to attract ideal clients
→ Why founders should always be involved in the creation of their company’s Podcast
Enjoy the conversation and Let’s make useful Content!
00:00 Welcome to the Useful Content Podcast
00:23 Introducing Ryan Sullivan
00:41 The Problem with Company Podcasts
01:40 Defining Podcast Failure
02:16 The Role of Goals in Podcast Success
03:25 Podcast SEO and Natural Endings
04:24 Audio vs. Video Podcasts
07:05 Creating Effective Thumbnails
08:07 YouTube and LinkedIn Video Strategies
11:35 The Benefits of Podcasting
13:56 Building a Profitable Podcast
16:59 Account-Based Podcasting
23:30 B2B Marketing's Midlife Crisis
26:27 Belief in Organic Social Media
27:31 The Role of Talent in Podcasting
29:18 Founders as the Face of Content
32:30 Creating Unique and Effective Podcasts
35:22 Balancing Evergreen and News Content
40:35 Customer-Centric Podcasting
42:53 Key Principles for B2B Podcast Success
44:52 Conclusion and Final Thoughts
Connect with Ryan
Google Ryan R. Sullivan, he’s on YouTube.
Website: podcastprinciples.com
Linkedin: https://www.linkedin.com/in/sullybop/
Listen to the audio Version:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister
Next Episode
How to Start Sending Video DMs on Linkedin - Teacher: Jarrod Best Mitchell
In this episode of the Useful Content Podcast, Juma interviews Jarrod Best Mitchell, a sales trainer and LinkedIn coach well known for his content and vibrant yellow attire. The discussion begins with the importance of video content and personalization in direct messages to stand out on LinkedIn. Jarrod shares his journey from corporate roles to becoming a full-time entrepreneur based in Trinidad and Tobago. The conversation covers the effectiveness of video content, Jarrod's content creation process, and the criticality of developing one's style. Jarrod also discusses his interaction with LinkedIn's platform and community, emphasizing constant engagement and evolution in content strategies. They delve into practical tips for optimizing LinkedIn profiles and leveraging personal video DMs for building connections. The episode underscores the significance of consistent content creation and personalized engagement in achieving business success on LinkedIn.
00:00 The Importance of Video in Client Engagement
00:56 Introduction to the Useful Content Podcast
01:36 Meet Jarrod Best-Mitchell: Sales Trainer and LinkedIn Coach
02:47 The Power of Content in Sales
04:11 Jarrod's Content Creation Process
07:50 Developing Your Unique Content Style
11:50 Transitioning to Entrepreneurship
14:06 Why LinkedIn is the Best Platform for B2B
21:52 Recognition and Achievements
24:01 The Impact of Consistent Content Creation
27:00 The Power of Personalized Video Messages
28:01 Building Connections on LinkedIn
32:01 Secrets to Effective DM Strategies
33:15 Crafting the Perfect DM Script
42:30 The Importance of Content Over Profile Optimization
43:59 Future Directions and Aspirations
47:46 Concluding Thoughts and Final Advice
Connect with Jarrod:
linkedin.com/in/jarrodbestmitchell
Listen to the audio Version:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Juma Bannister
Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister
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