Get Better Results Doing Less on Linkedin - Teacher: Gus Bhandal

11/21/24 • 45 min

Useful Content - Content Creation & Strategy Podcast for Marketing Teams

This is Gus Bhandal Marketing strategist, social media specialist, and LinkedIn trainer for service-sector businesses.He helps you to amplify your voice and increase your visibility, for long-term sustainable business growth. In this episode of the Useful Content Podcast, Juma speaks with Gus Bhandal on strategies to make Linkedin more Effective and Efficient.
Gus shares on:
→ Using LinkedIn Sales Navigator to find ideal clients.
→ How to maintain authenticity on the platform.
→ Using daily, weekly, and monthly tasks to optimize LinkedIn

PLUS!
Why you should NEVER join an Engagement POD.
00:00 The LinkedIn Engagement Pod Experience
00:52 Introduction to Useful Content
00:58 Meet Gus Bandel: LinkedIn Trainer
02:08 The Power of LinkedIn Search
04:12 Understanding LinkedIn Sales Navigator
06:24 The Importance of Active Connections
11:45 Personalizing Connection Requests
17:39 Effective and Efficient LinkedIn Strategies
22:45 The Importance of Consistency on LinkedIn
23:00 Engaging Authentically on LinkedIn
25:47 Balancing Personal and Private Content
28:17 The Reality of Viral LinkedIn Posts
32:22 Red Flags to Avoid on LinkedIn
37:04 The Pitfalls of Engagement Pods
42:11 Final Tips for LinkedIn Success

Connect with Gus:
https://www.linkedin.com/in/mguruuk

Listen to the podcast:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter
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Thanks for listening.
Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister

Connect with Gus:
https://www.linkedin.com/in/mguruuk

Listen to the podcast:
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Thanks for listening.
Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister
Connect with me on Linkedin
https://www.linkedin.com/in/jumabannister

Previous Episode

5 Practical Video Marketing Tactics for Success - Teacher: Juma Bannister

In this episode of the Useful Content Podcast, guest host Christine McLean Lewis interviews video marketing expert Juma Bannister about effective video marketing tactics. Juma defines video marketing and emphasizes the importance of engaging content that builds trust with the audience. He discusses five core tactics: teaching first and selling later, using storytelling, showing your process, borrowing authority through collaborations, and maximizing content creation styles. The episode also touches on the importance of finding a personalized approach to content creation and assessing video content performance through tools like Kleo. The conversation concludes by discussing what constitutes success in video marketing and the importance of defining clear goals.

00:00 Introduction to Content Creation Strategies
00:49 Welcome to the Useful Content Podcast
02:04 Defining Video Marketing
06:38 Educational Content: Teach First, Then Sell
16:23 The Power of Storytelling in Video Marketing
22:00 Showcasing Your Process 24:40 Borrowing Authority Through Collaboration
27:19 Leveraging Authority Through Video Content
29:09 Types of Video Content Creators 30:21 Spontaneous Content Creators
31:39 Batch Content Creators 32:23 Core Content Creators
33:33 Assessing Your Content Creation Style
34:49 Using Tools to Analyze Content Performance
40:32 Defining Success in Video Marketing
42:57 Final Thoughts and Takeaways
44:41 Post-Show Conversation

Guesting on my own podcast today...who woulda thunk!
Thanks to Christine McLean Lewis for being the host today
You can find her here:
https://www.linkedin.com/in/christine-mclean-lewis/

Listen to the podcast:

SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Juma Bannister

Host: Juma Bannister

Connect with me on Linkedin

https://www.linkedin.com/in/jumabannister

Next Episode

Your Marketing Plan Needs Brand Strategy - Teacher: Itir Eraslan

This is Itir Eraslan is the founder of IE Brand Consulting, a marketing boutique focused on brand strategy, marketing planning, and team design for mid-sized companies aiming for growth.

She helps B2C and B2B clients build impactful brand identities and execute strategic marketing initiatives that strengthen their market position.

And today on Useful Content Itir and I talk about the importance of brand strategy and marketing planning, emphasizing the need to tailor tactics based on business goals, budgets, and resources.

Itir Shares on:
→ The process of gathering market and customer insights
→ How to navigate common pitfalls in developing brand and marketing strategies.
→ Why you content should align with your Brand Strategy.

Connect with Itir:

Linkedin: https://www.linkedin.com/in/itireraslan

Instagram: https://www.instagram.com/itireraslan

Listen to the audio Version:

SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-content-creation-strategy-podcast-for/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Submit your Questions!

https://jumabannister.formaloo.me/questions