Social Media is NOT enough. What every Business Owner should know about Content Strategy - Teacher: Ricqcolia Phillip
12/28/23 • 42 min
In this episode of the Useful Content Podcast, guest teacher Ricqcolia Phillip emphasizes the importance of content marketing strategy to businesses, discussing the benefits of using different content formats and the differences between social media use and content use in business. Ricqcolia provides an in-depth explanation on the power of user-generated content and how it can be leveraged in building trust and authority for businesses. They also provide a comprehensive perspective on Thought Leadership. Included are practical suggestions for how businesses can identify their primary target audience, create impactful content, and deal with negative user-generated content.
00:00 Introduction to Content Marketing Strategy
00:55 Meet the Guest: Ricqcolia Phillip
02:14 Ricqcolia's Journey in Content Marketing
03:22 Understanding Content Marketing and Strategy
05:00 The Importance of Diversifying Content Formats
06:56 The Underutilization of Content Strategy by Businesses
09:06 The Importance of Owned Channels in Content Marketing
13:35 The Role of Relationship Building in Content Marketing
15:53 Understanding Your Target Audience
23:39 The Power of User-Generated Content
24:36 The Value of Influencer Marketing
24:46 Understanding User Generated Content
25:21 The Power of Customer Reviews
25:58 The Impact of Recommendations
26:41 Building Trust through User Generated Content
28:00 The Potential Downside of User Generated Content
28:33 Turning Negative Feedback into Opportunities
30:19 The Importance of Responding to Negative Feedback
34:52 The Role of Thought Leadership in Content Marketing
35:25 Defining Thought Leadership
35:42 The Importance of Experience in Thought Leadership
39:14 Closing Thoughts on Content Marketing and Strategy
40:40 Contact Information
Connect with Ricqcolia:
Instagram: @ricqcoliaphillip, @sisterisledigital
Linkedin: https://www.linkedin.com/in/ricqcolia-phillip-25370799
Website: www.sisterisledigital.com
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister/
X (Twitter): https://twitter.com/jumabannister
In this episode of the Useful Content Podcast, guest teacher Ricqcolia Phillip emphasizes the importance of content marketing strategy to businesses, discussing the benefits of using different content formats and the differences between social media use and content use in business. Ricqcolia provides an in-depth explanation on the power of user-generated content and how it can be leveraged in building trust and authority for businesses. They also provide a comprehensive perspective on Thought Leadership. Included are practical suggestions for how businesses can identify their primary target audience, create impactful content, and deal with negative user-generated content.
00:00 Introduction to Content Marketing Strategy
00:55 Meet the Guest: Ricqcolia Phillip
02:14 Ricqcolia's Journey in Content Marketing
03:22 Understanding Content Marketing and Strategy
05:00 The Importance of Diversifying Content Formats
06:56 The Underutilization of Content Strategy by Businesses
09:06 The Importance of Owned Channels in Content Marketing
13:35 The Role of Relationship Building in Content Marketing
15:53 Understanding Your Target Audience
23:39 The Power of User-Generated Content
24:36 The Value of Influencer Marketing
24:46 Understanding User Generated Content
25:21 The Power of Customer Reviews
25:58 The Impact of Recommendations
26:41 Building Trust through User Generated Content
28:00 The Potential Downside of User Generated Content
28:33 Turning Negative Feedback into Opportunities
30:19 The Importance of Responding to Negative Feedback
34:52 The Role of Thought Leadership in Content Marketing
35:25 Defining Thought Leadership
35:42 The Importance of Experience in Thought Leadership
39:14 Closing Thoughts on Content Marketing and Strategy
40:40 Contact Information
Connect with Ricqcolia:
Instagram: @ricqcoliaphillip, @sisterisledigital
Linkedin: https://www.linkedin.com/in/ricqcolia-phillip-25370799
Website: www.sisterisledigital.com
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister/
X (Twitter): https://twitter.com/jumabannister
Previous Episode
Only 8% of Podcasts Succeed. Here are 3 Ways to Optimize Your Podcast for Success - Teacher: Neal Veglio
3 Ways to Optimize Your Podcast for Success
The episode talks about why most podcasts fail and how one can build a successful podcast by optimizing different elements of it. Expert Neal Veglio explains the significance of the first seven seconds of a podcast and what hooks listeners. He highlights the importance of thinking about new listeners while creating content. Neal also discusses the need for podcasters to have a dedicated website and how to use podcast app show notes, episode author fields, and descriptions effectively for better discovery and SEO. He further talks about creating robust show notes, comparing them to blog posts, and how they can help in better search engine ranking. Lastly, he briefly discusses the role of appealing artwork in attracting listeners. The conversation is a deep dive into making podcasts more engaging, searchable, and successful.
00:00 Introduction and Guest Welcome
01:15 Guest Background and Philosophy
03:48 The Evolution of Podcasting
06:25 Why Podcasts Fail
09:11 The Importance of Strategy in Podcasting
10:22 The Role of Podcasts in Business
13:51 Optimizing Your Podcast
14:45 The Importance of the First Seven Seconds
19:34 Optimizing for New Listeners
22:57 The Importance of Brand Authenticity in Content
23:22 Optimizing Podcast Episodes
25:53 The Role of Show Notes in Podcast Optimization
28:12 The Power of SEO in Podcasting
32:20 The Impact of Podcast Titles and Descriptions
38:48 The Significance of Podcast Artwork
40:49 Wrapping Up: Final Thoughts and Contact Information
Connect with Neal:
Linkedin: https://www.linkedin.com/in/nealveglio/
Website: podknowspodcasting.co.uk
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister/
X (Twitter): https://twitter.com/jumabannister
Next Episode
Systems & Simplicity: 7 Things to get done in 2024...a bonus episode for the real ones.
Systems & Simplicity - 7 things to get done in 2024
Full Disclosure. I talk about goals in this bonus podcast episode. 🙄 It's my goals BUT it's useful because I cover some things business owners should be asking about their content if they aren't already. 😎 I also ramble a bit.
This is not a great introductory episode to the podcast but for the real ones this will be very useful.
Here's the description the A.I. in Descript wrote:
The goals include:
✅ Launching a website for Useful Content.
✅ Simplifying the language used in my content.
✅ Enhancing the visuals of Useful Content.
✅ Growing the newsletter to 1,000 subscribers
✅ and the podcast to 1,000 downloads or 30 episodes,
✅ Creating my first official video course...
Plus one more you'll have to listen to get.
The objective behind these goals is to build a more robust, relatable, and accessible content strategy while moving towards owning media and depending less on social media platforms.
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://lnkd.in/dNrwSz2B
X (Twitter): https://lnkd.in/dchbxexF
00:00 Introduction and Overview
00:04 The Importance of Setting Content Goals
01:30 The Theme for the Year: Systems and Simplicity
02:00 Goal 1: Launching the Useful Content Website
04:09 Goal 2: Simplifying the Language of Content
05:43 Goal 3: Improving the Visuals of Useful Content
07:32 Goal 4: Growing the Newsletter Subscribers
09:06 Goal 5: Expanding the Podcast Reach
10:31 Goal 6: Creating the First Official Course
11:51 Goal 7: Starting the Book Writing Journey
13:47 Bonus Goal: Incorporating More Numbers in Content
15:00 Conclusion and Call to Action
If you like this episode you’ll love
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