Get Sales Without Asking People to Buy - Teacher: Lindsay Burgess

Useful Content - Content Creation & Strategy Podcast for Marketing Teams

07/25/24 • 57 min

In this episode, Juma discusses the importance of messaging, trust, and authority in content creation with content coach Lindsay Burgess. Lindsay shares her approach to helping service-based business owners attract ready-to-invest clients without relying on discovery calls or unsolicited DMs. She delves into her customized process, which includes creating effective bios, targeted messaging, and pre-qualifying applications. The conversation also highlights the significance of building connections, understanding core values, and shifting away from pain-point marketing to foster genuine engagement and community.

00:00 Welcome and Podcast Reminders

01:03 Introducing Lindsay Burgess

01:57 Lindsay's Journey and Approach

05:59 The Importance of Messaging

07:36 Transitioning to an Application Process

10:26 Targeting the Right Audience

16:41 Building Connections and Community

19:52 Creating Effective Content for Service Businesses

35:41 Organizing Public Facing Bio

35:58 Crafting Effective Messaging

36:33 Understanding Core Values

38:52 The Problem with Pain Point Marketing