Exactly where to start with your Linkedin Company and Personal Page - Teacher: Michelle J. Raymond
04/18/24 • 48 min
In this episode of the Useful Content Podcast, guest Michelle J. Raymond, a corporate trainer, and bestselling author, shares insights on overcoming the fear of content creation on LinkedIn. She discusses the importance of consistency in content creation, leveraging both personal and company pages, and the role of teamwork in enhancing a LinkedIn presence. Michelle highlights the necessity of aligning LinkedIn strategies with business goals and addresses common concerns like judgment from peers and the impact of losing a job over content. Additionally, she emphasizes the significance of fixing personal and company profiles before content creation, creating useful content over pleasing the algorithm, and encourages listeners to start small with whichever content type they're comfortable with while focusing on serving their audience rather than worrying about perfection. The conversation also touches on repurposing content for efficiency and concludes with an empowering reminder on the importance of mindset in overcoming the paralysis of perfectionism on social media platforms.
00:00 Overcoming LinkedIn Content Creation Fears
00:15 Introducing Michelle J. Raymond: LinkedIn Expert
00:36 The Power of Consistency on LinkedIn
00:48 The Importance of Team Involvement in LinkedIn Success
00:58 Optimizing Personal and Company Pages Before Content Creation
01:17 The Ultimate Focus: Creating Useful Content
01:56 Michelle's Diverse Content Creation Journey
03:06 The Impact of LinkedIn on Michelle's Career
03:31 Adapting to Audience Preferences in Content Creation
07:01 The Significance of Asking for Help in Business Growth
09:52 Setting Business Goals for LinkedIn Strategy
12:00 The Importance of a Strong LinkedIn Presence
17:48 LinkedIn as a Team Sport: Amplifying Brand Presence
23:24 Top Tips for Enhancing Your LinkedIn Profile and Company Page
26:03 Maximizing Your LinkedIn Profile and Company Page
27:22 Key Differences Between Personal and Company Pages on LinkedIn
29:34 Content Creation Strategies for LinkedIn Success
34:26 Embracing Your Unique Digital Presence on LinkedIn
37:53 Overcoming Self-Doubt and the Power of Service-Oriented Content
41:32 Personalized Advice for New and Established Business Owners on LinkedIn
45:14 Closing Thoughts and Encouragement for LinkedIn Users
Michelle J.Raymond is our teacher in this episode.
Connect with Michelle:
Linkedin: www.linkedin.com/in/michellejraymond/
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
In this episode of the Useful Content Podcast, guest Michelle J. Raymond, a corporate trainer, and bestselling author, shares insights on overcoming the fear of content creation on LinkedIn. She discusses the importance of consistency in content creation, leveraging both personal and company pages, and the role of teamwork in enhancing a LinkedIn presence. Michelle highlights the necessity of aligning LinkedIn strategies with business goals and addresses common concerns like judgment from peers and the impact of losing a job over content. Additionally, she emphasizes the significance of fixing personal and company profiles before content creation, creating useful content over pleasing the algorithm, and encourages listeners to start small with whichever content type they're comfortable with while focusing on serving their audience rather than worrying about perfection. The conversation also touches on repurposing content for efficiency and concludes with an empowering reminder on the importance of mindset in overcoming the paralysis of perfectionism on social media platforms.
00:00 Overcoming LinkedIn Content Creation Fears
00:15 Introducing Michelle J. Raymond: LinkedIn Expert
00:36 The Power of Consistency on LinkedIn
00:48 The Importance of Team Involvement in LinkedIn Success
00:58 Optimizing Personal and Company Pages Before Content Creation
01:17 The Ultimate Focus: Creating Useful Content
01:56 Michelle's Diverse Content Creation Journey
03:06 The Impact of LinkedIn on Michelle's Career
03:31 Adapting to Audience Preferences in Content Creation
07:01 The Significance of Asking for Help in Business Growth
09:52 Setting Business Goals for LinkedIn Strategy
12:00 The Importance of a Strong LinkedIn Presence
17:48 LinkedIn as a Team Sport: Amplifying Brand Presence
23:24 Top Tips for Enhancing Your LinkedIn Profile and Company Page
26:03 Maximizing Your LinkedIn Profile and Company Page
27:22 Key Differences Between Personal and Company Pages on LinkedIn
29:34 Content Creation Strategies for LinkedIn Success
34:26 Embracing Your Unique Digital Presence on LinkedIn
37:53 Overcoming Self-Doubt and the Power of Service-Oriented Content
41:32 Personalized Advice for New and Established Business Owners on LinkedIn
45:14 Closing Thoughts and Encouragement for LinkedIn Users
Michelle J.Raymond is our teacher in this episode.
Connect with Michelle:
Linkedin: www.linkedin.com/in/michellejraymond/
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
Previous Episode
What to do if you "COPY" someones content - Teacher: Juma Bannister
In this episode of Useful Content we discuss the mental barriers content creators face when they perceive their ideas are too similar to those of larger creators. It emphasizes the importance of releasing original content despite external similarities, encouraging creators to focus on the uniqueness of their personal experiences and perspectives. Juma shares personal experiences of hesitance in releasing content due to fear of being seen as copying larger creators but resolves to not let these perceptions stifle creativity. The episode aims to empower creators to share their unique thoughts and ideas without fear, ensuring they contribute innovative content to their platforms. Additionally, it touches on future episodes focusing on mindset and strategy for content creators in business.
00:00 Welcome to a Different Kind of Podcast Episode
00:16 Navigating the Challenges of Content Creation
01:35 The Dilemma of Originality in a Crowded Space
03:57 Deciding to Share Your Unique Ideas
05:50 The Importance of Releasing Your Content
09:47 Embracing Unfinished and Untested Thoughts
11:41 Expanding the Mindset Beyond Tactics and Strategy
12:45 Closing Thoughts and Future Directions
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister/
X (Twitter): https://twitter.com/jumabannister
Next Episode
Building Momentum with Content ( Getting Distribution and Repurposing right ) - Teacher: Justin Simon
In this episode of the Useful Content Podcast, the Juma talks with Justin Simon, a distribution-focused podcaster and solopreneur who shares insights into creating effective content strategies. Justin discusses the importance of not just producing content but also ensuring it reaches the target audience through strategic distribution. He highlights common issues businesses face, such as overproduction of content with insufficient distribution efforts. Justin emphasizes building a repeatable process for content distribution, tailoring content for different platforms, and the significance of consistency and experimentation in content creation. The conversation also covers the impact of distribution-first strategies on content creation and the effectiveness of segmenting and repurposing content to build momentum and engage audiences efficiently. Justin provides practical tips for businesses to improve their content reach and audience engagement by focusing on distribution and leveraging content effectively.
00:00 Welcome to the Useful Content Podcast
00:38 Introducing Justin Simon: A Master of Content Distribution
01:19 The Art of Content Creation and Distribution
05:34 Embracing Experimentation in Content Strategy
08:16 Owning Your Niche: The Power of a Unique Term
13:28 Unleashing Content Beyond Gating: Strategies for Engagement
21:49 Building Momentum with Content: Strategies and Insights
23:28 Unlocking Content Marketing Momentum
24:53 The Pitfalls of Content Creation and Distribution
25:56 Crafting a Strategic Content Plan
28:01 Building a Content Distribution Flywheel
31:36 Consistency: The Key to Content Success
38:31 Customizing Your Content Strategy
43:19 Final Thoughts: Platform Native Content and Audience Expectations
Justin Simon is our teacher in this episode.
Connect with Justin:
Linkedin: https://www.linkedin.com/in/justincsimon
Website: https://jwww.justinsimon.co
SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688
Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister
Submit your Questions!
https://jumabannister.formaloo.me/questions
Thanks for listening.
Produced by Relate Studios:
www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister
Connect with me on Linkedin and follow me on X (Twitter)
Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister
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