From Keywords to Content - Using Search Data to Drive Content Creation - Teacher: Tamara Mon Louis

Useful Content - Content Creation & Strategy Podcast for Marketing Teams

08/08/24 • 49 min

In this episode of Useful Content host Juma welcomes digital marketing expert Tamara Mon Louis, founder of Monivan Digital Marketing Solutions. They discuss her mantra 'Go Beyond the Likes,' shaped by her experience with clients like St. Jude Children's Research Hospital and Hilton Worldwide. Tamara shares her insights on the importance of using well-researched keywords to enhance content relevance and business growth. She touches on strategic content creation, focusing on live formats, the importance of targeting the right audience, and the significance of repurposing content to maximize reach. Tamara also discusses practical tools like Google Search Console, SEMrush, Answer The Public, and Answer Socrates to find and utilize effective keywords.

00:00 Introduction to Tamara Mon Louis

00:52 The Concept of 'Go Beyond the Likes'

03:28 Content Creation Strategies

08:42 The Importance of Keywords

16:55 Understanding Search Intent

22:39 SEO Best Practices

25:42 Understanding Your Ideal Client Profile (ICP)

26:05 The Importance of Keyword Relevance

27:04 Creating Content Based on Search Intent

27:38 Keyword Strategy for Content Creation

28:36 Understanding Search Behavior

29:26 Tools for Keyword Research