The Simple and Smart SEO Show

Today I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like:

• the importance of understanding your target audience
• and unique selling proposition and the benefits of team collaboration.

I realized I needed to streamline my personal brand website and the simpleandsmartseo.com website to improve my messaging.
Join the 2ND ROUND of Founding Members for the SEO SQUAD.

Detailed Summary:

• Crystal Waddell (ME!) hosts the simple and smart SEO show podcast and Follow Through Fridays.
• I realized the need to redefine the goals for my websites: crystalwaddell.com and simpleandsmartseo.com.
• I plan to split her brand into two websites with different goals: crystalwaddell.com for business presence as a public speaker and simpleandsmartseo.com for generating organic leads.
• I actually created business plans for the next three to five years, which include growing the podcast, improving her speaking skills, expanding the SEO squad membership, and growing the agency services.
• I shared the lead generation ideas I have: allowing podcast search, running an evergreen three-day challenge, and creating ads for agency services.
• I plan to hire virtual assistants as necessary to implement her system.
• I'm building a plan to grow my email list for the podcast.
• My target audience is local business owners and e-commerce sellers.

Make sure to check out episode 110 for more resources!
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Want to grow your visibility through strategic websites and SEO strategy?
You'll love today's episode with guest Stephanie O'Keefe!

Key Takeaways:
Stephanie emphasized that understanding SEO requires an understanding of your target audience and their journey.

• It's challenging to explain SEO, especially to those unfamiliar with technology.
• Working in SEO changes one's perspective towards online shopping.

SEO is essential for online visibility and involves understanding who you help and how you help them.

• The way you explain SEO can shift depending on who you're talking to and where they are in their brand journey.
• Brand messaging and content creation is a key part of anSEO strategy.

Determine clear goals for each page on a website.

• Start with a simplified design and then evolving by adding pages as needed.
• Facilitate a smooth customer journey through user experience in web design.
• Have up-to-date and relevant content on your website.

Heat map trackers can help you audit user behavior on your website.

• Hotjar helps you review interactions on your website.
• Visual cues play a vital role to create trust and impart personality to the brand.

Top tips for a great website:

• Show your face!
• Include your face on your website to build trust.
• Clarify their goals and expectations while hiring a website designer.

Connect with Steph:
Website
Instagram
Self-guided website audit
Darrell’s Case Study

OTHER EPISODES:
Leah Bryant
Samantha Mabe
Susan Reoch

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Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.

That's loveyoursenior.com.

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Dimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume.
1. Proper data tracking is important (Dimitrii's #1 tip!)

• Tools like Google Analytics and Search Console to monitor business performance.
• Data should override feelings in business decision-making.
• Key metrics: number of qualified leads, calls, website visits, and keyword rankings.

2. Tips for building the best backlinks:

• Provide valuable, unique, and potentially surprising content.
• Make them go "What?"
• Brand search and public relations can boost a company's online presence.
• Employ a "multiple stone method": videos, images, infographics, and text.

3. Traffic does not equal profits.

• It's important not just to rank for certain keywords.
• You want to make sure your keywords produce traffic and qualified leads.
• Use the data to understand your profitable traffic channels.

Crystal talks about an upcoming three-day launch focusing on the profitability of products and the need for systems to increase sales.

Send me a text!

Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.

That's loveyoursenior.com.

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO.
Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online.
Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation.
If you are looking for practical and tactical ways to use Google search console data to formulate strategies, this episode is for you!
Zoe gives tips on how to use GSC for user journey mapping, goal setting, and key performance indicators monitoring.
Connect with Zoe:
Website
Linkedin
00:00 Introduction and Guest Introduction
00:28 Zoe's Journey into SEO
01:38 Zoe's SEO Blast on LinkedIn
02:53 The Importance of Content in SEO
03:54 Using Google Search Console for SEO
05:05 Creating Content Around Keywords
06:21 Building Topical Authority
08:32 The Role of Video in SEO
10:37 Creating Content Based on Customer Journey
11:00 The Importance of Keywords in SEO
16:03 Creating Content for Future SEO Benefits
17:02 Balancing Immediate Revenue Needs with SEO
18:20 Setting Up Google Search Console and Analytics
18:45 The Impact of SEO on Other Marketing Channels
19:32 Transitioning to SEO Goals and KPIs
19:52 Understanding the Flow of SEO: Impressions, Clicks, Revenue
21:19 The Role of Conversion Rate Optimization (CRO) in SEO
21:43 Using Data to Improve Website Interactions
23:37 The Importance of Experimentation in SEO
24:44 Qualifying Leads with SEO
28:17 Nurturing Brand Advocates
31:22 SEO Strategies for 2024: Topical Authority and Cautious Use of AI
32:47 Connecting with Zoe Ashbridge
33:15 Identifying the Right Fit for Zoe's Services
34:16 Closing Remarks and Contact Information

Send me a text!

Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.

That's loveyoursenior.com.

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Do you want to understand the functionality and potential of Etsy?
Monica Little shares her journey from starting an organic skincare business on Etsy to becoming an Etsy coach.
1. Monica's story: building a handmade business from ground zero!

• Monica started selling handmade skincare on Etsy.
• She grew her business to multiple six figures selling on Etsy and boutiques across the US.

2. Monica's strategy to success on Etsy:

• Understand Etsy's market.
• Package and present products in a unique and sophisticated way to stand out among thousands of similar products.
• Leverage Etsy marketing levers like star seller badges, free shipping, and discount options.

3. Selling high-end products on Etsy:

• Etsy is a platform for unique products, no matter the price.
• She mentioned a successful example of a member selling beaded gemstone necklaces priced between 350 to 550 each on Etsy.

4. Avoid competing on Price; advice for competing against mass-produced items:

• Feel aligned and confident with pricing.
• People buy more through emotion rather than logic.
• Focus on attracting the right customers.
• Use quality photos, evoke emotion, and display social proof.
• Display reviews in photos, and write persuasive descriptions.

5. How to find keywords on Etsy and tips for Etsy SEO:

• Use the Etsy search bar for ideal keywords. Observing auto-populates, and competitor’s successful products for SEO advantage.
• Verify the relevance of keywords for products.
• Use Everbee.io for product statistics, coupled with actual interactions with potential customers.

00:58 Monica's Journey to Success on Etsy
01:28 The Birth of Monica's Organic Skincare Business
03:34 The Challenges and Successes of Selling on Etsy
06:44 The Potential of Etsy for Digital Products
10:08 How to Stand Out on Etsy
16:19 Selling High-End Products on Etsy
18:13 Dealing with Mass Production on Etsy
18:40 Competing on Price vs. Value
19:38 The Importance of Product Presentation and Branding
19:57 The Role of Emotion in Product Marketing
21:39 The Intersection of Etsy and SEO
21:50 Keyword Research and SEO Strategies for Etsy
24:20 Balancing SEO and User Experience
26:58 Researching and Verifying Product Ideas
30:07 Underst

Send me a text!

Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.

That's loveyoursenior.com.

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!