Making an SEO Plan For Your Business with Zoe Ashbridge

02/21/24 • 35 min

1 Listener

Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO.
Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online.
Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation.
If you are looking for practical and tactical ways to use Google search console data to formulate strategies, this episode is for you!
Zoe gives tips on how to use GSC for user journey mapping, goal setting, and key performance indicators monitoring.
Connect with Zoe:
Website
Linkedin
00:00 Introduction and Guest Introduction
00:28 Zoe's Journey into SEO
01:38 Zoe's SEO Blast on LinkedIn
02:53 The Importance of Content in SEO
03:54 Using Google Search Console for SEO
05:05 Creating Content Around Keywords
06:21 Building Topical Authority
08:32 The Role of Video in SEO
10:37 Creating Content Based on Customer Journey
11:00 The Importance of Keywords in SEO
16:03 Creating Content for Future SEO Benefits
17:02 Balancing Immediate Revenue Needs with SEO
18:20 Setting Up Google Search Console and Analytics
18:45 The Impact of SEO on Other Marketing Channels
19:32 Transitioning to SEO Goals and KPIs
19:52 Understanding the Flow of SEO: Impressions, Clicks, Revenue
21:19 The Role of Conversion Rate Optimization (CRO) in SEO
21:43 Using Data to Improve Website Interactions
23:37 The Importance of Experimentation in SEO
24:44 Qualifying Leads with SEO
28:17 Nurturing Brand Advocates
31:22 SEO Strategies for 2024: Topical Authority and Cautious Use of AI
32:47 Connecting with Zoe Ashbridge
33:15 Identifying the Right Fit for Zoe's Services
34:16 Closing Remarks and Contact Information

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Previous Episode

How To Learn About Effective SEO and Optimize Your Website

Today I'm discussing e-commerce store success on Shopify platform with Google traffic.

Get creative with your return policy as you need to stay profitable!
Why I don't sell on Facebook or Instagram shops!
Amazon return policy conflicts and my workaround.
SEO plays a critical role for small businesses to compete online!
Leverage higher domain authority sites.
Focus and promote a single product: optimizing the website, creating topical authority, and improving conversion rates.

Join my upcoming Supercharge your SEO 3-day challenge!!!
Leave a review, share the podcast and join the challenge!
Thanks for listening!

00:00 Introduction and Welcome
00:15 Background of My E-commerce Store
00:45 Challenges with Amazon and Social Media Shops
01:56 Success with Shopify and Google
03:13 Importance of SEO and Organic Marketing
03:51 Why SEO is Critical for Handmade Sellers
05:29 Leveraging High Domain Authority Sites
06:47 The Power of Topical Authority
08:05 Conversion Rate Optimization (CRO)
09:22 Recap and Key Takeaways
10:08 Invitation to the SEO Challenge
10:54 Conclusion and Farewell

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Next Episode

TikTok Search engine vs google: Where to Optimize For Search

The SEO Controversy: Is TikTok a search engine?
YES! I vote Tik Tok IS a search engine! 🤣🤣🤣
I recap some of the ideas given in Zoe Ashbridge's episode to optimize content for money keywords.

Like what you heard about SurferSEO? Use my link to sign up!
Life's challenges make entrepreneurship hard

Entrepreneurs have challenges when life competes with family's health issues and busy schedules.
I shared the challenges I faced this week with consistency
That's why I love the advice from experts on this podcast.

Create on evergreen platforms like TikTok make content work harder FOR YOU.

TikTok is often used as a search engine.
Listen as I create a TikTok video targeting the keyword "buy wooden letters."

My favorite SEO tools: Google Search Console and Surfer SEO

Google Search Console is all you need to analyze keyword performance.
Surfer SEO is the BEST software to create optimized content.

Tracking SEO efforts

Based on Zoe's recommendations, I created a spreadsheet to track SEO performance.
KPIs include page impressions, clicks, traffic, and revenue.

Putting Content to work

I created content around the keyword "buy wooden letters"
I used Surfer's AI tool to write an article.
Join my SEO squad and keep moving forward.

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

The Simple and Smart SEO Show - Making an SEO Plan For Your Business with Zoe Ashbridge

Transcript

[00:00:00] Zoe Ashbridge: so let's say the holidays are coming up. And you start to create your holiday content and maybe you've left it too late. So it's 11th of December.

[00:00:05] You're never gonna get a rank now before Christmas. But if you've got the time to do it, do it now. in Because you've then got the foundation set.

[00:00:11] So you can just go through like an edit process.

[00:00:14] Which is a lot easier to do than creating the whole content