Making an SEO Plan For Your Business with Zoe Ashbridge

02/21/24 • 35 min

Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO.
Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online.
Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation.
If you are looking for practical and tactical ways to use Google search console data to formulate strategies, this episode is for you!
Zoe gives tips on how to use GSC for user journey mapping, goal setting, and key performance indicators monitoring.
Connect with Zoe:
Website
Linkedin
00:00 Introduction and Guest Introduction
00:28 Zoe's Journey into SEO
01:38 Zoe's SEO Blast on LinkedIn
02:53 The Importance of Content in SEO
03:54 Using Google Search Console for SEO
05:05 Creating Content Around Keywords
06:21 Building Topical Authority
08:32 The Role of Video in SEO
10:37 Creating Content Based on Customer Journey
11:00 The Importance of Keywords in SEO
16:03 Creating Content for Future SEO Benefits
17:02 Balancing Immediate Revenue Needs with SEO
18:20 Setting Up Google Search Console and Analytics
18:45 The Impact of SEO on Other Marketing Channels
19:32 Transitioning to SEO Goals and KPIs
19:52 Understanding the Flow of SEO: Impressions, Clicks, Revenue
21:19 The Role of Conversion Rate Optimization (CRO) in SEO
21:43 Using Data to Improve Website Interactions
23:37 The Importance of Experimentation in SEO
24:44 Qualifying Leads with SEO
28:17 Nurturing Brand Advocates
31:22 SEO Strategies for 2024: Topical Authority and Cautious Use of AI
32:47 Connecting with Zoe Ashbridge
33:15 Identifying the Right Fit for Zoe's Services
34:16 Closing Remarks and Contact Information

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02/21/24 • 35 min

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The Simple and Smart SEO Show - Making an SEO Plan For Your Business with Zoe Ashbridge

Transcript

[00:00:00] Zoe Ashbridge: so let's say the holidays are coming up. And you start to create your holiday content and maybe you've left it too late. So it's 11th of December.

[00:00:05] You're never gonna get a rank now before Christmas. But if you've got the time to do it, do it now. in Because you've then got the foundation set.

[00:00:11] So you can just go through like an edit process.

[00:00:14] Which is a lot easier to do than creating the whole content

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