SEO Simplified: Strategy and Websites w/Stephanie O'Keefe
11/08/23 • 44 min
1 Listener
Want to grow your visibility through strategic websites and SEO strategy?
You'll love today's episode with guest Stephanie O'Keefe!
Key Takeaways:
Stephanie emphasized that understanding SEO requires an understanding of your target audience and their journey.
- It's challenging to explain SEO, especially to those unfamiliar with technology.
- Working in SEO changes one's perspective towards online shopping.
SEO is essential for online visibility and involves understanding who you help and how you help them.
- The way you explain SEO can shift depending on who you're talking to and where they are in their brand journey.
- Brand messaging and content creation is a key part of anSEO strategy.
Determine clear goals for each page on a website.
- Start with a simplified design and then evolving by adding pages as needed.
- Facilitate a smooth customer journey through user experience in web design.
- Have up-to-date and relevant content on your website.
Heat map trackers can help you audit user behavior on your website.
- Hotjar helps you review interactions on your website.
- Visual cues play a vital role to create trust and impart personality to the brand.
Top tips for a great website:
- Show your face!
- Include your face on your website to build trust.
- Clarify their goals and expectations while hiring a website designer.
Connect with Steph:
Website
Instagram
Self-guided website audit
Darrell’s Case Study
OTHER EPISODES:
Leah Bryant
Samantha Mabe
Susan Reoch
Emma Boshart
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Want to grow your visibility through strategic websites and SEO strategy?
You'll love today's episode with guest Stephanie O'Keefe!
Key Takeaways:
Stephanie emphasized that understanding SEO requires an understanding of your target audience and their journey.
- It's challenging to explain SEO, especially to those unfamiliar with technology.
- Working in SEO changes one's perspective towards online shopping.
SEO is essential for online visibility and involves understanding who you help and how you help them.
- The way you explain SEO can shift depending on who you're talking to and where they are in their brand journey.
- Brand messaging and content creation is a key part of anSEO strategy.
Determine clear goals for each page on a website.
- Start with a simplified design and then evolving by adding pages as needed.
- Facilitate a smooth customer journey through user experience in web design.
- Have up-to-date and relevant content on your website.
Heat map trackers can help you audit user behavior on your website.
- Hotjar helps you review interactions on your website.
- Visual cues play a vital role to create trust and impart personality to the brand.
Top tips for a great website:
- Show your face!
- Include your face on your website to build trust.
- Clarify their goals and expectations while hiring a website designer.
Connect with Steph:
Website
Instagram
Self-guided website audit
Darrell’s Case Study
OTHER EPISODES:
Leah Bryant
Samantha Mabe
Susan Reoch
Emma Boshart
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Previous Episode
SEO SHORTS: ANGIE COLEE: BUSINESS MARKETING METHODS
Angie chatted with us on this episode of The Simple & Smart SEO Show.
It was such a fun conversation where she really embraced the role of the interviewer who knows nada about SEO.
But in this Shorts episode, she’s going to dive deep into her C3PO philosophy for business.
What is represented for:
- People
- Process
- Profit
Angie explains that if one of these P’s of business “goes wonky” it impacts the other areas of your business.
Have a listen & then find us & tell us which “P” you feel like could use a lil help in your biz.
Connect with Angie:
Podcast (Brittany has been a guest twice!)
Book
Facebook
Instagram
LinkedIn
Other episodes to check out:
Hiring Help w/ Erika Macauley
Podcast Production w/ Leah Bryant
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Next Episode
SEO SHORTS: DAVE HERZBERG: PSYCHOLOGY IN SEO & SALES
Dave Herzberg, Brittany’s dad, joined us as part of our Father’s Day series earlier this year on The Simple & Smart SEO Show.
In that episode we largely covered Local SEO, sales, & marketing strategies.
(Don’t miss it! Jeff, Crystal’s dad, was our first papa interview!)
In this SEO Shorts episode, Dave walks us through several stories from his life as a salesman.
And the really big takeaway?
Understanding & interacting with your customer/client is a delicate lil dance.
Treating your customer/client as a part of your team—bringing them in on the process in a little bit of a different way—positively impacts the sales conversation (as well as marketing & all things *ahem* copywriting), and impacts your SEO strategy.
Keep this in mind as you listen:
- What is keeping my customer/client up at night?
- Where is my customer/client stuck?
- How can I best help my customer/client?
- How can you bring empathy into the equation?
After you finish the episode, share with us your aha moment!
Oh, and don’t forget!
If you know someone looking for replacement windows in the Raleigh, North Carolina area—check out the Window Xperts (Dave’s company). 😉
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
The Simple and Smart SEO Show - SEO Simplified: Strategy and Websites w/Stephanie O'Keefe
Transcript
This transcript has been machine-generated and has not been fully edited for errors.
Introduction and Welcoming Guests
All right. Welcome back to the Simple and Smart SEO show. Today we have another fun guest for you. We have Stephanie O'Keefe, who I've actually worked with by way of case studies, if you're going to get into, and our mutual friend Leah Bryant.
And Crystal and Steph and I were just talking about living in North Carolina and growing
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