Data-Driven SEO: Profitability & Scalability w/Dimitrii Kustov
11/29/23 • 32 min
1 Listener
Dimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume.
1. Proper data tracking is important (Dimitrii's #1 tip!)
- Tools like Google Analytics and Search Console to monitor business performance.
- Data should override feelings in business decision-making.
- Key metrics: number of qualified leads, calls, website visits, and keyword rankings.
2. Tips for building the best backlinks:
- Provide valuable, unique, and potentially surprising content.
- Make them go "What?"
- Brand search and public relations can boost a company's online presence.
- Employ a "multiple stone method": videos, images, infographics, and text.
3. Traffic does not equal profits.
- It's important not just to rank for certain keywords.
- You want to make sure your keywords produce traffic and qualified leads.
- Use the data to understand your profitable traffic channels.
Crystal talks about an upcoming three-day launch focusing on the profitability of products and the need for systems to increase sales.
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Dimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume.
1. Proper data tracking is important (Dimitrii's #1 tip!)
- Tools like Google Analytics and Search Console to monitor business performance.
- Data should override feelings in business decision-making.
- Key metrics: number of qualified leads, calls, website visits, and keyword rankings.
2. Tips for building the best backlinks:
- Provide valuable, unique, and potentially surprising content.
- Make them go "What?"
- Brand search and public relations can boost a company's online presence.
- Employ a "multiple stone method": videos, images, infographics, and text.
3. Traffic does not equal profits.
- It's important not just to rank for certain keywords.
- You want to make sure your keywords produce traffic and qualified leads.
- Use the data to understand your profitable traffic channels.
Crystal talks about an upcoming three-day launch focusing on the profitability of products and the need for systems to increase sales.
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Previous Episode
Use SEO To Craft Compelling Case Studies w/Brittany Herzberg
In this special episode of Simple and Smart SEO Show Podcast, hosts Crystal and B discuss the evolution and future of their show.
SPOILER ALERT: They talk about B's decision to move away from being a co-host and venture into a new direction with her YouTube channel, focusing on SEO, social proof, and storytelling.
They also share some of their personal struggles and experiences, shedding light on subtle nuances that their journey has entailed.
Today's show is primarily about the importance and structure of case studies for E-commerce businesses, emphasizing the beginning, middle and end strategy.
Crystal and B highlight how case studies help humanize businesses and provide valuable insights to potential customers.
Connect w/ B: YouTube, Website, LinkedIn, Instagram
00:00 Introduction to the Podcast Episode
00:06 Catching Up with the Hosts
00:22 Discussing Health and Lifestyle Changes
01:14 Announcement of Changes in the Podcast
01:23 B's Future Plans and Departure from the Podcast
02:32 B's New YouTube Channel
03:29 Future Collaborations and Changes
04:50 Sharing Personal Stories and Connections
05:56 Introduction to Case Studies for E-commerce
06:35 Discussing the Importance of Case Studies
06:54 Benefits of Case Studies for E-commerce
08:35 Types of Case Studies
08:51 Using Case Studies to Highlight Customer Experiences
09:03 Using Case Studies to Highlight Business Origins
11:48 Using Case Studies to Highlight Product Uses
12:23 Discussion on Updating Case Studies
12:41 The Importance of Storytelling in Case Studies
16:08 Conclusion and Final Thoughts on Case Studies
17:24 Starting with the Client's Story
17:37 The Journey of the Client
17:48 Moving into the Experience
18:09 B's "PET" Case Study Framework
18:48 Reflecting on Past Projects
19:17 Learning from Mistakes
19:48 The Power of Customer Feedback
20:28 The Importance of Continuous Improvement
20:36 The Value of Failure Stories
21:06 The Impact of Customer Feedback
21:42 The Importance of Being Open to Criticism
22:04 The Power of Customer Ideas
22:09 The Role of Case Studies in Attracting Customers
22:55 The Power of Featuring Customers
25:55 The Role of Statistics in Case Studies
28:38 The Importance of Sharing Your Process
28:52 The Power of Authenticity
30:53 The Importance of Knowing Your Audience
31:46 The Power of Appreciation
Thanks for listening! Don't forget to leave an honest (and maybe thoughtf
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Next Episode
Mastering Etsy with Monica Little: SEO Success Strategies
Do you want to understand the functionality and potential of Etsy?
Monica Little shares her journey from starting an organic skincare business on Etsy to becoming an Etsy coach.
1. Monica's story: building a handmade business from ground zero!
- Monica started selling handmade skincare on Etsy.
- She grew her business to multiple six figures selling on Etsy and boutiques across the US.
2. Monica's strategy to success on Etsy:
- Understand Etsy's market.
- Package and present products in a unique and sophisticated way to stand out among thousands of similar products.
- Leverage Etsy marketing levers like star seller badges, free shipping, and discount options.
3. Selling high-end products on Etsy:
- Etsy is a platform for unique products, no matter the price.
- She mentioned a successful example of a member selling beaded gemstone necklaces priced between 350 to 550 each on Etsy.
4. Avoid competing on Price; advice for competing against mass-produced items:
- Feel aligned and confident with pricing.
- People buy more through emotion rather than logic.
- Focus on attracting the right customers.
- Use quality photos, evoke emotion, and display social proof.
- Display reviews in photos, and write persuasive descriptions.
5. How to find keywords on Etsy and tips for Etsy SEO:
- Use the Etsy search bar for ideal keywords. Observing auto-populates, and competitor’s successful products for SEO advantage.
- Verify the relevance of keywords for products.
- Use Everbee.io for product statistics, coupled with actual interactions with potential customers.
00:58 Monica's Journey to Success on Etsy
01:28 The Birth of Monica's Organic Skincare Business
03:34 The Challenges and Successes of Selling on Etsy
06:44 The Potential of Etsy for Digital Products
10:08 How to Stand Out on Etsy
16:19 Selling High-End Products on Etsy
18:13 Dealing with Mass Production on Etsy
18:40 Competing on Price vs. Value
19:38 The Importance of Product Presentation and Branding
19:57 The Role of Emotion in Product Marketing
21:39 The Intersection of Etsy and SEO
21:50 Keyword Research and SEO Strategies for Etsy
24:20 Balancing SEO and User Experience
26:58 Researching and Verifying Product Ideas
30:07 Understanding Your Audience and Their Needs
31:39 The Future of Etsy and Opportunities for Sellers
Connect with Monica:
Website
Free Etsy Training
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
The Simple and Smart SEO Show - Data-Driven SEO: Profitability & Scalability w/Dimitrii Kustov
Transcript
Crystal Waddell: Welcome back to the Simple and Smart SEO Show podcast. I am here with Dimitri Kustov. He is the founder of Regex SEO, and we are about to have a whirlwind conversation about all things SEO and marketing. And so are you ready to get into
this, Dimitri?
Dmitrii Kustov: I sure am.
Crystal Waddell: Awesome.
welcome to the show. Thank you so much for coming.
Dimitrii's Journey into SEO and Marketing
Crystal Waddell: do you want to just give
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