SEO from Scratch: How To Optimize A Website From The Start

04/05/24 • 12 min

1 Listener

Today I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like:

the importance of understanding your target audience
and unique selling proposition and the benefits of team collaboration.

I realized I needed to streamline my personal brand website and the simpleandsmartseo.com website to improve my messaging.
Join the 2ND ROUND of Founding Members for the SEO SQUAD.

Detailed Summary:

Crystal Waddell (ME!) hosts the simple and smart SEO show podcast and Follow Through Fridays.
I realized the need to redefine the goals for my websites: crystalwaddell.com and simpleandsmartseo.com.
I plan to split her brand into two websites with different goals: crystalwaddell.com for business presence as a public speaker and simpleandsmartseo.com for generating organic leads.
I actually created business plans for the next three to five years, which include growing the podcast, improving her speaking skills, expanding the SEO squad membership, and growing the agency services.
I shared the lead generation ideas I have: allowing podcast search, running an evergreen three-day challenge, and creating ads for agency services.
I plan to hire virtual assistants as necessary to implement her system.
I'm building a plan to grow my email list for the podcast.
My target audience is local business owners and e-commerce sellers.

Make sure to check out episode 110 for more resources!
Search the Simple and Smart SEO Show podcast for FREE!

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Today I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like:

the importance of understanding your target audience
and unique selling proposition and the benefits of team collaboration.

I realized I needed to streamline my personal brand website and the simpleandsmartseo.com website to improve my messaging.
Join the 2ND ROUND of Founding Members for the SEO SQUAD.

Detailed Summary:

Crystal Waddell (ME!) hosts the simple and smart SEO show podcast and Follow Through Fridays.
I realized the need to redefine the goals for my websites: crystalwaddell.com and simpleandsmartseo.com.
I plan to split her brand into two websites with different goals: crystalwaddell.com for business presence as a public speaker and simpleandsmartseo.com for generating organic leads.
I actually created business plans for the next three to five years, which include growing the podcast, improving her speaking skills, expanding the SEO squad membership, and growing the agency services.
I shared the lead generation ideas I have: allowing podcast search, running an evergreen three-day challenge, and creating ads for agency services.
I plan to hire virtual assistants as necessary to implement her system.
I'm building a plan to grow my email list for the podcast.
My target audience is local business owners and e-commerce sellers.

Make sure to check out episode 110 for more resources!
Search the Simple and Smart SEO Show podcast for FREE!

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Previous Episode

Mastering SEO & Balancing Motherhood & Work w/ Sara Jensen

In my conversation with Sara Jensen from Brighter Messaging, we explored so much that impacts women-owned businesses:

the dynamics of managing a digital marketing agency,
the evolution from solo entrepreneurship to leading a team,
and the essential role of SEO in website development.
the untapped "Mom" workforce and how to EmpowerMoms in Business

Connect with Sara
Website
Linkedin

0:00 Sara Jensen - Simple and Smart SEO Show Podcast Recording (2024-01-16 10_04 GMT-5)

00:16 Welcome to the Simple and Smart SEO Show Podcast

00:39 Meet Sara Jensen: The Digital Marketing Expert and Female Champion

03:23 The Evolution of Brighter Messaging: From Solopreneur to Team Success

08:55 Empowering Moms in the Creative Industry

14:29 Diving Deep into SEO and Website Strategy

20:56 Unlocking SEO Success: Simple Strategies and Missteps

21:04 The Power of Metadata in Boosting Your Site's SEO

22:55 Maximizing Your Website's Potential Post-Launch

24:30 Content Strategy: The Key to Organic Traffic and Lead Generation

25:24 Leveraging Blogs and Email Lists for Enhanced Engagement

26:26 Internal Linking: A Secret Weapon for SEO

28:18 Crafting a Winning Strategy: Target Audience and Value Proposition

33:11 The Importance of Vision in Business and Marketing

38:49 Reflections on Strategy and the Path Forward

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Next Episode

Link Building SEO for Entrepreneurs w/ Nicholas Rubright

Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners.
*Please excuse my sound quality, I had a mic issue!*- Crystal
Connect with Nick
Linkedin
Ranko Media

Unique SEO Insights From Nick:

SEO professionals who figured out SEO organically approach it differently than those who learned it within large companies.
Marketing efficiency is key.
Nick shared strategies of crafting content that targets specific keywords and creating data maps.

Nick on PR and SEO:

The faster indexing of news-worthy content leads to faster link indexing.
The process of getting the story right for PR can take time and resources.
Podcasts are the most cost-effective type of PR campaign: they don't require content creation.

Pitching and Posting As A Link Building Strategy:

Align your pitch with the recipient's content intent.
Make the initial outreach email short and personalized.
Understand the recipient's monetization strategy.
Cold emailing still works.

Data-Driven Content Attracts Journalists

Generate backlinks with no outreach: select keywords that include statistics, data, or averages.
Nick introduced "data maps", using the example of "top Valentine's Day gifts by state."
Leverage the popularity of data maps and allow for both national and local pitching opportunities.

Limited budget for link building?

Create trend reports based on deep Google trends research.
Invest in quality content and outreach processes vs. cheap links.
Understand the effectiveness of internal links.
Consider combining data content and guest blogging for external links.

Final thoughts to create an SEO Strategy:

Understand you customer's journey for better SEO.
Speak to customers to gain insights into their search behavior.
Creative thinking in digital marketing = great value.
Precise formulas for SEO success does not exist.

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

The Simple and Smart SEO Show - SEO from Scratch: How To Optimize A Website From The Start

Transcript

SEO from Scratch: How To Optimize A Website From The Start

Introduction to Follow Through Fridays

[00:00:00] hello there. Welcome back to follow through Fridays. I am the host of the simple and smart SEO show podcast, Crystal Waddell.

[00:00:07] And follow through Fridays is a day where I visit the expert advice that we received on Wednesday's show. And. Attempt to implement it in my business.

[00:00:16] So this one is going to be a little disjointed because I was w