SEO & Messaging: The Best Non-Icky Tips w/ Brittany McBean
04/12/23 • 49 min
Brittany McBean is a conversion copywriter, launch strategist, and mentor for copywriters wanting to build their business.
Website
YouTube
Instagram
Market Research FREEBIE
5-Figure Leap
1. How Brittany helps people focus on creating unique messages that speak directly to where their audience is and reduce refund requests:
- Rely less on gimmicks and focus more on connecting with customers.
- Create content that brings people peace and makes them feel seen, heard, and relaxed rather than generating anxiety.
2. How the five stages of awareness which can be applied to SEO: Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware.
- Remain objective (external research, quantitative data, one-on-one interviews).
- Analyze cold audience data not associated with the client's list.
- Research conversations occurring within the industry.
- Use surveys sent to the client's list.
3. How to increase your conversions with your words (and SEO):
- Use social media platforms with a purpose or strategy in mind.
- Celebrate customers' critical thinking and discernment vs. using FOMO tactics.
Like this episode? Sign up for Marisa's messaging masterclassConnect w/ B: YouTube, Website, LinkedIn, Instagram
Discover how technology is reshaping our lives and livelihoods.
Listen on: Apple Podcasts Spotify
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Brittany McBean is a conversion copywriter, launch strategist, and mentor for copywriters wanting to build their business.
Website
YouTube
Instagram
Market Research FREEBIE
5-Figure Leap
1. How Brittany helps people focus on creating unique messages that speak directly to where their audience is and reduce refund requests:
- Rely less on gimmicks and focus more on connecting with customers.
- Create content that brings people peace and makes them feel seen, heard, and relaxed rather than generating anxiety.
2. How the five stages of awareness which can be applied to SEO: Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware.
- Remain objective (external research, quantitative data, one-on-one interviews).
- Analyze cold audience data not associated with the client's list.
- Research conversations occurring within the industry.
- Use surveys sent to the client's list.
3. How to increase your conversions with your words (and SEO):
- Use social media platforms with a purpose or strategy in mind.
- Celebrate customers' critical thinking and discernment vs. using FOMO tactics.
Like this episode? Sign up for Marisa's messaging masterclassConnect w/ B: YouTube, Website, LinkedIn, Instagram
Discover how technology is reshaping our lives and livelihoods.
Listen on: Apple Podcasts Spotify
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Previous Episode
Where SEO & Video Strategy Intersect w/ Alex Minor
Alex Minor is the Creative Director and Lead Strategist at Eye Am Media. In his former life, he was also a freestyle rapper. Now he uses the lessons learned from his adventures in the rap game to help create memorable experiences through branding and media.
Find Alex:
WebsiteLinked InIG / FBListen in to understand why content creation should focus on multiple platforms and whether it's beneficial to "build in public"!
Super fans should be provided with differentiated content, while most followers will only follow one platform.
1. Alex defines SEO as having two levels:
- surface level organic SEO (content/keywords)
- and technical SEO (deep dark hole for smarter nerds).
2. Best practices for repurposing content should involve getting the most use out of it while creating.
- YouTube Shorts are the best way to grow an organic channel quickly; long form content also has high monetization and searchable library benefits.
- Pinterest engagement is supported by 10% short form video content; 30% revenue comes from short form video content.
3. Regular practices of ideation and production should be followed, such as 9am studio time analogy, to create consistent output.
- Content should be on the same umbrella to increase engagement and build trust.
- Only super fans need differentiated content!
- Knowing what the goal of the created content is allows for greater success.
- Creating educational videos allows followers to learn from your brand and get to know your vibe.
- An easy hack for using a webcam is to place a post-it note with an arrow above the lens for reference when filming.
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Discover how technology is reshaping our lives and livelihoods.
Listen on: Apple Podcasts Spotify
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
Next Episode
SEO Mistakes When Hiring On Social Media w/ Erika Macauley
Erika Macauley is an Online Business Manager and Project Manager who works with 6- and 7- figure creative entrepreneurs.
Get in touch with Erika:
Erika's tips: Before hiring team members, identify what tasks can be outsourced and provide clear instructions (i.e. a "definition of done").
1. Research what words people are typing into Google when they are looking for a particular service or product.
- Look at what competitors are using. Use those as an inspiration point.
- Niche down! You won't get found on page 35 of Google.
2. Utilize Instagram bio descriptions for service providers—no vague descriptions.
- The phrase “virtual assistant” is outdated. Replace with specific job titles.
- Prioritize experience over hourly rate when hiring a team member.
4. Tips to improve your search visibility:
- JOB SEARCHERS: Set up a link tree with their services guide and link that in your bio.
- JOB PROVIDERS: Use TikTok, which is quickly becoming popular with Gen Z.
- JOB PROVIDERS: Descriptions should be clear and include tech stack, responsibilities and the pay.
Connect w/ B: YouTube, Website, LinkedIn, Instagram
Discover how technology is reshaping our lives and livelihoods.
Listen on: Apple Podcasts Spotify
Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
The Simple and Smart SEO Show - SEO & Messaging: The Best Non-Icky Tips w/ Brittany McBean
Transcript
Brittany McBean
[00:00:00] Brittany Herzberg: All right. Welcome back. We are here with one of my copywriting mentors, Brittany McBean.
[00:00:04] Brittany Herzberg: Say hi, and then Crystal's here as well. Say hi. You can say it out loud.
[00:00:09] Brittany Herzberg: Hello. I love how we start these things. I am so stoked. We're gonna be talking about like research, messaging, conversions, seo. We're gonna loop it
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