Mastering Etsy with Monica Little: SEO Success Strategies

12/06/23 • 36 min

Do you want to understand the functionality and potential of Etsy?
Monica Little shares her journey from starting an organic skincare business on Etsy to becoming an Etsy coach.
1. Monica's story: building a handmade business from ground zero!

Monica started selling handmade skincare on Etsy.
She grew her business to multiple six figures selling on Etsy and boutiques across the US.

2. Monica's strategy to success on Etsy:

Understand Etsy's market.
Package and present products in a unique and sophisticated way to stand out among thousands of similar products.
Leverage Etsy marketing levers like star seller badges, free shipping, and discount options.

3. Selling high-end products on Etsy:

Etsy is a platform for unique products, no matter the price.
She mentioned a successful example of a member selling beaded gemstone necklaces priced between 350 to 550 each on Etsy.

4. Avoid competing on Price; advice for competing against mass-produced items:

Feel aligned and confident with pricing.
People buy more through emotion rather than logic.
Focus on attracting the right customers.
Use quality photos, evoke emotion, and display social proof.
Display reviews in photos, and write persuasive descriptions.

5. How to find keywords on Etsy and tips for Etsy SEO:

Use the Etsy search bar for ideal keywords. Observing auto-populates, and competitor’s successful products for SEO advantage.
Verify the relevance of keywords for products.
Use Everbee.io for product statistics, coupled with actual interactions with potential customers.

00:58 Monica's Journey to Success on Etsy
01:28 The Birth of Monica's Organic Skincare Business
03:34 The Challenges and Successes of Selling on Etsy
06:44 The Potential of Etsy for Digital Products
10:08 How to Stand Out on Etsy
16:19 Selling High-End Products on Etsy
18:13 Dealing with Mass Production on Etsy
18:40 Competing on Price vs. Value
19:38 The Importance of Product Presentation and Branding
19:57 The Role of Emotion in Product Marketing
21:39 The Intersection of Etsy and SEO
21:50 Keyword Research and SEO Strategies for Etsy
24:20 Balancing SEO and User Experience
26:58 Researching and Verifying Product Ideas
30:07 Underst

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12/06/23 • 36 min

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The Simple and Smart SEO Show - Mastering Etsy with Monica Little: SEO Success Strategies

Transcript

Monica Little: Because what I see is Etsy is growing massively in the digital product space. And it's super interesting because when people are now looking for templates or guides or worksheets or things to help them in some sort of way. They, obviously aren't going to Amazon for things like that. I don't think Amazon sells digital products just yet.

They're pretty, I think, slow, surprisingly, to adopt something like this. So they're going to places like Etsy when they'

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