Mastering Etsy with Monica Little: SEO Success Strategies

12/06/23 • 36 min

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Do you want to understand the functionality and potential of Etsy?
Monica Little shares her journey from starting an organic skincare business on Etsy to becoming an Etsy coach.
1. Monica's story: building a handmade business from ground zero!

Monica started selling handmade skincare on Etsy.
She grew her business to multiple six figures selling on Etsy and boutiques across the US.

2. Monica's strategy to success on Etsy:

Understand Etsy's market.
Package and present products in a unique and sophisticated way to stand out among thousands of similar products.
Leverage Etsy marketing levers like star seller badges, free shipping, and discount options.

3. Selling high-end products on Etsy:

Etsy is a platform for unique products, no matter the price.
She mentioned a successful example of a member selling beaded gemstone necklaces priced between 350 to 550 each on Etsy.

4. Avoid competing on Price; advice for competing against mass-produced items:

Feel aligned and confident with pricing.
People buy more through emotion rather than logic.
Focus on attracting the right customers.
Use quality photos, evoke emotion, and display social proof.
Display reviews in photos, and write persuasive descriptions.

5. How to find keywords on Etsy and tips for Etsy SEO:

Use the Etsy search bar for ideal keywords. Observing auto-populates, and competitor’s successful products for SEO advantage.
Verify the relevance of keywords for products.
Use Everbee.io for product statistics, coupled with actual interactions with potential customers.

00:58 Monica's Journey to Success on Etsy
01:28 The Birth of Monica's Organic Skincare Business
03:34 The Challenges and Successes of Selling on Etsy
06:44 The Potential of Etsy for Digital Products
10:08 How to Stand Out on Etsy
16:19 Selling High-End Products on Etsy
18:13 Dealing with Mass Production on Etsy
18:40 Competing on Price vs. Value
19:38 The Importance of Product Presentation and Branding
19:57 The Role of Emotion in Product Marketing
21:39 The Intersection of Etsy and SEO
21:50 Keyword Research and SEO Strategies for Etsy
24:20 Balancing SEO and User Experience
26:58 Researching and Verifyin

Send me a text!

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.

Listen on: Apple Podcasts Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Monica started selling handmade skincare on Etsy.
She grew her business to multiple six figures selling on Etsy and boutiques across the US.

2. Monica's strategy to success on Etsy:

Understand Etsy's market.
Package and present products in a unique and sophisticated way to stand out among thousands of similar products.
Leverage Etsy marketing levers like star seller badges, free shipping, and discount options.

3. Selling high-end products on Etsy:

Etsy is a platform for unique products, no matter the price.
She mentioned a successful example of a member selling beaded gemstone necklaces priced between 350 to 550 each on Etsy.

4. Avoid competing on Price; advice for competing against mass-produced items:

Feel aligned and confident with pricing.
People buy more through emotion rather than logic.
Focus on attracting the right customers.
Use quality photos, evoke emotion, and display social proof.
Display reviews in photos, and write persuasive descriptions.

5. How to find keywords on Etsy and tips for Etsy SEO:

Use the Etsy search bar for ideal keywords. Observing auto-populates, and competitor’s successful products for SEO advantage.
Verify the relevance of keywords for products.
Use Everbee.io for product statistics, coupled with actual interactions with potential customers.

Send me a text!

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.

Listen on: Apple Podcasts Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Previous Episode

Data-Driven SEO: Profitability & Scalability w/Dimitrii Kustov

Dimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume.
1. Proper data tracking is important (Dimitrii's #1 tip!)

Tools like Google Analytics and Search Console to monitor business performance.
Data should override feelings in business decision-making.
Key metrics: number of qualified leads, calls, website visits, and keyword rankings.

2. Tips for building the best backlinks:

Provide valuable, unique, and potentially surprising content.
Make them go "What?"
Brand search and public relations can boost a company's online presence.
Employ a "multiple stone method": videos, images, infographics, and text.

3. Traffic does not equal profits.

It's important not just to rank for certain keywords.
You want to make sure your keywords produce traffic and qualified leads.
Use the data to understand your profitable traffic channels.

Crystal talks about an upcoming three-day launch focusing on the profitability of products and the need for systems to increase sales.

Send me a text!

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.

Listen on: Apple Podcasts Spotify

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

Next Episode

Quick Tips To SEO Success For Small Business Websites!

How important is SEO for small businesses? Today we talk content, role of social media in SEO and the necessity of a business strategy in SEO.
Additionally we discuss the elephant in the room: can entrepreneurs afford SEO?
1. The SEO cost for new Shopify stores trying to establish their brand.

SEO and advertising present financial challenges for small businesses.
Businesses need SEO to capitalize on online search traffic.
Optimizing the company’s website and online presence increases visibility.

2. Your customer's journey tells you where to optimize your digital footprint.

Customers can discover a business through various platforms.
Consistency is crucial: an unknown brand must show up as the same business wherever people are looking it up.

3. Businesses need strategy and workflows in their SEO approach.

Both result in a more efficient and effective SEO implementation.
Designate a budget for marketing initiatives.

4. Alternatives to hiring a traditional SEO agency or a freelancer.

Understand how to optimize your website for the business you want to win.
Optimize social media sites for visibility.
Learn how to gain STRONG backlinks.

BECOME A FOUNDING MEMBER OF THE SEO SQUAD!
Unlock Secrets to SEO Success: For Small Business Owners! © 2023 by Crystal Waddell is licensed under CC BY-NC-ND 4.0

Send me a text!

Support the show

Want to follow up on what you've heard? Search the podcast!
Join the SEO Squad
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!

The Simple and Smart SEO Show - Mastering Etsy with Monica Little: SEO Success Strategies

Transcript

Monica Little: Because what I see is Etsy is growing massively in the digital product space. And it's super interesting because when people are now looking for templates or guides or worksheets or things to help them in some sort of way. They, obviously aren't going to Amazon for things like that. I don't think Amazon sells digital products just yet.

They're pretty, I think, slow, surprisingly, to adopt something like this. So they're going to places like Etsy when they'