The Marketing Slice by Hurree

Retaining your customers is more important than ever, but how do you do it? 🤔 Read our brand new blog to discover 5 creative strategies that will turn your fair-weather shoppers into loyal, brand advocates 🛍️

Read: https://blog.hurree.co/blog/customer-retention-strategy

The right strategy for your business is totally dependant upon which industry you operate within, what type of product or services you offer, and which customer segments you serve. Only with the knowledge of all of your retention strategy options, and there are many options, will you be able to make the right decision for your business.

In this podcast, we take a look at 5 of the most common types of customer retention strategies and consider which types of business may benefit from their use.

So, what are these customer retention strategies?
1. Onboarding

Onboarding is the practice of welcoming your new users and teaching them what they can achieve with your platform, product, or service.
2. Loyalty programs

Hubspot reports that 52% of loyal customers will be happy to join a loyalty program.
3. Gamification

According to Growth Engineering, gamification is “taking something that is not a game and applying game mechanics to increase user engagement, happiness, and loyalty!”
4. Re-engage lapsed users

There are many channels that you can use to re-engage a lapsed user and draw them back to your platform, app, website, or physical store.
5. Customer feedback

You can use a number of methods of customer feedback gathering to get to know your customers’ needs and wants, to find out how your brand experience weighs-up against your competitors, and what you could do better in the future.

If you enjoyed this podcast, then subscribe to our Spotify channel here to keep up to date with the latest episodes of The Marketing Slice. You can also access associated guides, blogs, infographics, and videos over on our website.

Thanks for listening!

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In this podcast, we explore the 7 KPIs your SaaS business should be tracking to ensure success.
COVID-19 changed the way in which people work and altered the landscape of how the world does business as a whole. Back in March 2020 when companies were suddenly forced to work remotely, SaaS companies were in an excellent position to benefit from the changes brought on by the global pandemic. Even before COVID-19, the SaaS industry was growing and is still showing no signs of slowing down.
While this is great news for SaaS companies, this also poses its own risks: the more the industry grows, the more competition there is, especially with the emergence of new technologies and innovations. It is more important than ever for businesses to manage and measure their performance. Spotting areas where further resources and attention is needed will help SaaS companies get ahead of their competition and likewise, measuring performance to see what strategies are working well is crucial. That's where KPIs come in.
The 7 KPIs every SaaS company should be tracking include:
1. Customer churn rate
2. Revenue churn
3. Monthly recurring revenue
4. Customer acquisition cost
5. Customer lifetime value
6. Net promoter score
7. Lead velocity rate
Listen to this episode of The Marketing Slice to dive a little deeper into each of these KPIs and how they can help your business.
If you would prefer to read about the KPIs instead, you can check out our blog post here.

The global pandemic has changed the way we live our lives, leaving us locked up at home in the hopes of saving the lives of our fellow humans.
But the crisis has also had a big impact on the way we conduct business; across the globe shops, bars, restaurants and more have had to shut their physical locations, which, in many cases, leaves them unable to serve their customers.
It's unclear what these closures will mean in the long-term, but it's certain that at least some businesses will have to close permanently due to a lack of revenue... unless they find an answer to this problem.
The answer? Digital transformation.
The only way that fully-offline retail businesses will survive this crisis is by getting online to reach their customers in a new way.
This podcast will cover how digital transformation tactics can save your business in times of global panic, ensuring you have the cash-flow to reopen your doors when the time comes.
So, what are these digital transformation tactics? Well, first off, you must think about the basics:
- Online SEO
- Website usability & functionality
- Product cataloguing in an e-store
- Payment methods
Once that's all set up, you can get down to the real juicy part: e-commerce personalization!
Using a combination of personalization and segmentation tactics, both on your website and across the web, to ensure your customers receive the most personalized experience possible.
Examples including:

• Homepage Personalization + Lifecycle Segmentation
• Product View Personalization + Psychographic Segmentation
• Email Personalization + Behavioral Segmentation:
• Digital Ads Personalization + Behavioral Segmentation

If you enjoyed this podcast then you can subscribe for free via any podcast app or on Spotify. You can also check out the blog in full right here!
And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.
Thanks for listening!

As a marketer or business person, you will have heard this statement time and time again: it’s more cost-effective to retain current customers than it is to acquire new ones.
In fact, research shows that it actually costs companies 16x more to nurture a new customer to the same level of revenue contribution as an existing, loyal customer.
If you'd prefer a copy of this episode to read, then click here.
What is customer retention?

Customer retention refers to a company’s ability to hold onto existing customers. It means consistently engaging and re-engaging buyers, subscribers, or contacts that you currently have for the purpose of keeping them or ensuring that they don’t jump into the arms of a competitor.

Customer retention campaigns enable you to provide more value to your steady, existing customers whilst extracting value from them at the same time. There are a number of techniques and strategies that are preferred by different industries when it comes to customer retention.
In this episode of The Marketing Slice, we explore 7 key strategies with examples that relate to the financial services sector (whilst we’re using the financial sector to exemplify these tactics, they are, in fact, applicable for most industries’ customer retention campaigns):
1. Start a customer loyalty programme
2. Highlight case studies
3. Regularly communicate results and benefits
4. Ask for feedback
5. Track and analyse churn metrics
6. Start a customer education programme
7. Utilise the power of omnichannel

Listen to the episode or read the article here to expand on these 7 key points.
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

Modern marketers are expected to be omnichannel, data-driven masterminds, generating, analysing and acting on customer data in an accurate, timely and personalised manner.

Living up to this expectation can be hard when you are struggling to connect data across multiple disconnected channels and marketing tools. The issue of businesses working with disparate information is referred to as data silos, something which 47% of customer experience executives state is hurting their digital CX initiatives.

In this podcast, we will provide you with the fundamental knowledge you need to solve data silos within your marketing department: data integration.

What is data integration?

Data integration is the process of taking data from multiple, disparate sources and connecting it to achieve a single, unified view. The process is particularly significant to those working within a marketing discipline who are attempting to communicate with their customers via many channels and struggle to gain a complete picture of their customer journeys.

By listening to this podcast, you can expect to learn why data-driven, omnichannel marketing is the new industry standard and why marketers need data integration to achieve this standard. You will also discover how data integration can save your business time, increase efficiency and drastically improve your ability to gain and act on business intelligence.

We will also delve into one of the most effective types of data integration for the marketing industry, application integration, and provide a real example of how this technique can improve your marketing campaigns by allowing your marketing tools to work better together.

Finally, you will discover some of the best practices for data integration success:

• Planning
• Method Evaluation
• Organisational Readiness
• Data Governance

Download ‘Data Integration Strategy: What Marketers Need to Know’ today and find out why over 80% of enterprise business operations leaders say data integration is critical to ongoing operations.