The Marketing Slice by Hurree

Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024?
While we can't be sure, in this episode, we've used industry insights and expert predictions to look at the key trends we think will shape the marketing landscape in 2024. These include:

• AI
• Augmented reality
• Influencer marketing
• First-party data
• Sustainability
• And more

If you'd like to read along or want access to the text, just visit our blog.
And don't forget, you can access ebooks, downloads, templates and more on our website.

Retaining your customers is more important than ever, but how do you do it? 🤔 Read our brand new blog to discover 5 creative strategies that will turn your fair-weather shoppers into loyal, brand advocates 🛍️

Read: https://blog.hurree.co/blog/customer-retention-strategy

The right strategy for your business is totally dependant upon which industry you operate within, what type of product or services you offer, and which customer segments you serve. Only with the knowledge of all of your retention strategy options, and there are many options, will you be able to make the right decision for your business.

In this podcast, we take a look at 5 of the most common types of customer retention strategies and consider which types of business may benefit from their use.

So, what are these customer retention strategies?
1. Onboarding

Onboarding is the practice of welcoming your new users and teaching them what they can achieve with your platform, product, or service.
2. Loyalty programs

Hubspot reports that 52% of loyal customers will be happy to join a loyalty program.
3. Gamification

According to Growth Engineering, gamification is “taking something that is not a game and applying game mechanics to increase user engagement, happiness, and loyalty!”
4. Re-engage lapsed users

There are many channels that you can use to re-engage a lapsed user and draw them back to your platform, app, website, or physical store.
5. Customer feedback

You can use a number of methods of customer feedback gathering to get to know your customers’ needs and wants, to find out how your brand experience weighs-up against your competitors, and what you could do better in the future.

If you enjoyed this podcast, then subscribe to our Spotify channel here to keep up to date with the latest episodes of The Marketing Slice. You can also access associated guides, blogs, infographics, and videos over on our website.

Thanks for listening!

#retention #marketingstrategy #digitalmarketing #onboarding #emailmarketing #gamification #pushnotifications #engagement #customerfeedback #customerexperience #marketsegmentation #marketingsuccess

In this episode, we take a deep dive into the not-so-seedy underworld of SEO competitor analysis. Through this podcast, you will gain a step-by-step guide that will help you to stimulate your online presence by stealing your competitor’s traffic.

What is SEO?

45% of entrepreneurs don’t even know what SEO means.

SEO stands for Search Engine Optimization and refers to the various tasks undertaken by digital marketers to boost the quantity and quality of organic traffic that is drawn to their website. These tasks can range from simple protocols to highly complex and technical processes. If carried out correctly, SEO tasks will lead to your website ranking higher in search engine results. }

SEO practices are dictated by the 200 ranking factors used by search engines like Google- most of which are secret! We can break these ranking factors into 3 main categories:

• On-page SEO
• Off-page SEO
• Quality Content & Great UX (User Experience)
  

So, what is an SEO Competitor Analysis?

75% of all search traffic clicks reside on page 1, and the competition to have your content land in this lucrative top spot is heated. An SEO competitor analysis is a process of researching and analyzing the strength and strategies of your competitors’ SEO.

By carrying out an SEO competitor analysis, you can tell you which keywords to target, what type of content to create, and how to optimize it for Google’s search index and help to focus your backlink building campaigns.

Step 1: Conduct keyword research & define by customer lifecycle stage

Step 2: Identify your true competitors

Step 3: Perform a backlink analysis

Step 4: Create & launch your backlink building email outreach campaign

Performing an SEO competitor analysis will:

• Strengthen your keyword research
• Streamline your content creation
• Increase your amount of quality backlinks
• Increase your website traffic

You can read our full step-by-step guide to conducting your SEO competitor analysis, complete with a real-world example conducted by Hurree, right here. We also have associated guides, infographics, videos, and more, over on our website at www.hurree.co.

In this podcast, we explore the 7 KPIs your SaaS business should be tracking to ensure success.
COVID-19 changed the way in which people work and altered the landscape of how the world does business as a whole. Back in March 2020 when companies were suddenly forced to work remotely, SaaS companies were in an excellent position to benefit from the changes brought on by the global pandemic. Even before COVID-19, the SaaS industry was growing and is still showing no signs of slowing down.
While this is great news for SaaS companies, this also poses its own risks: the more the industry grows, the more competition there is, especially with the emergence of new technologies and innovations. It is more important than ever for businesses to manage and measure their performance. Spotting areas where further resources and attention is needed will help SaaS companies get ahead of their competition and likewise, measuring performance to see what strategies are working well is crucial. That's where KPIs come in.
The 7 KPIs every SaaS company should be tracking include:
1. Customer churn rate
2. Revenue churn
3. Monthly recurring revenue
4. Customer acquisition cost
5. Customer lifetime value
6. Net promoter score
7. Lead velocity rate
Listen to this episode of The Marketing Slice to dive a little deeper into each of these KPIs and how they can help your business.
If you would prefer to read about the KPIs instead, you can check out our blog post here.

The global pandemic has changed the way we live our lives, leaving us locked up at home in the hopes of saving the lives of our fellow humans.
But the crisis has also had a big impact on the way we conduct business; across the globe shops, bars, restaurants and more have had to shut their physical locations, which, in many cases, leaves them unable to serve their customers.
It's unclear what these closures will mean in the long-term, but it's certain that at least some businesses will have to close permanently due to a lack of revenue... unless they find an answer to this problem.
The answer? Digital transformation.
The only way that fully-offline retail businesses will survive this crisis is by getting online to reach their customers in a new way.
This podcast will cover how digital transformation tactics can save your business in times of global panic, ensuring you have the cash-flow to reopen your doors when the time comes.
So, what are these digital transformation tactics? Well, first off, you must think about the basics:
- Online SEO
- Website usability & functionality
- Product cataloguing in an e-store
- Payment methods
Once that's all set up, you can get down to the real juicy part: e-commerce personalization!
Using a combination of personalization and segmentation tactics, both on your website and across the web, to ensure your customers receive the most personalized experience possible.
Examples including:

• Homepage Personalization + Lifecycle Segmentation
• Product View Personalization + Psychographic Segmentation
• Email Personalization + Behavioral Segmentation:
• Digital Ads Personalization + Behavioral Segmentation

If you enjoyed this podcast then you can subscribe for free via any podcast app or on Spotify. You can also check out the blog in full right here!
And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.
Thanks for listening!