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The Marketing Slice by Hurree

The Marketing Slice by Hurree

Hurree

This is Marketing Slice, the podcast that gives you marketing insights, hints and tips that you can action immediately. Over the course of this podcast, the team here at Hurree will be taking you through a deep dive of the marketing that will deliver results right now. These podcasts are complemented by a whole host of other guides, videos, blogs and infographics that can be found at www.hurree.co.
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Top 10 The Marketing Slice by Hurree Episodes

Goodpods has curated a list of the 10 best The Marketing Slice by Hurree episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Marketing Slice by Hurree for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Marketing Slice by Hurree episode by adding your comments to the episode page.

The Marketing Slice by Hurree - #23 - How to Choose the Perfect Customer Retention Strategy
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06/04/20 • 11 min

Retaining your customers is more important than ever, but how do you do it? 🤔 Read our brand new blog to discover 5 creative strategies that will turn your fair-weather shoppers into loyal, brand advocates 🛍️

Read: https://blog.hurree.co/blog/customer-retention-strategy

The right strategy for your business is totally dependant upon which industry you operate within, what type of product or services you offer, and which customer segments you serve. Only with the knowledge of all of your retention strategy options, and there are many options, will you be able to make the right decision for your business.

In this podcast, we take a look at 5 of the most common types of customer retention strategies and consider which types of business may benefit from their use.

So, what are these customer retention strategies?
1. Onboarding

Onboarding is the practice of welcoming your new users and teaching them what they can achieve with your platform, product, or service.
2. Loyalty programs

Hubspot reports that 52% of loyal customers will be happy to join a loyalty program.
3. Gamification

According to Growth Engineering, gamification is “taking something that is not a game and applying game mechanics to increase user engagement, happiness, and loyalty!”
4. Re-engage lapsed users

There are many channels that you can use to re-engage a lapsed user and draw them back to your platform, app, website, or physical store.
5. Customer feedback

You can use a number of methods of customer feedback gathering to get to know your customers’ needs and wants, to find out how your brand experience weighs-up against your competitors, and what you could do better in the future.

If you enjoyed this podcast, then subscribe to our Spotify channel here to keep up to date with the latest episodes of The Marketing Slice. You can also access associated guides, blogs, infographics, and videos over on our website.

Thanks for listening!

#retention #marketingstrategy #digitalmarketing #onboarding #emailmarketing #gamification #pushnotifications #engagement #customerfeedback #customerexperience #marketsegmentation #marketingsuccess

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The Marketing Slice by Hurree - #77 - 7 KPIs Your SaaS Company Should be Tracking
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03/03/22 • 12 min

In this podcast, we explore the 7 KPIs your SaaS business should be tracking to ensure success.
COVID-19 changed the way in which people work and altered the landscape of how the world does business as a whole. Back in March 2020 when companies were suddenly forced to work remotely, SaaS companies were in an excellent position to benefit from the changes brought on by the global pandemic. Even before COVID-19, the SaaS industry was growing and is still showing no signs of slowing down.
While this is great news for SaaS companies, this also poses its own risks: the more the industry grows, the more competition there is, especially with the emergence of new technologies and innovations. It is more important than ever for businesses to manage and measure their performance. Spotting areas where further resources and attention is needed will help SaaS companies get ahead of their competition and likewise, measuring performance to see what strategies are working well is crucial. That's where KPIs come in.
The 7 KPIs every SaaS company should be tracking include:
1. Customer churn rate
2. Revenue churn
3. Monthly recurring revenue
4. Customer acquisition cost
5. Customer lifetime value
6. Net promoter score
7. Lead velocity rate
Listen to this episode of The Marketing Slice to dive a little deeper into each of these KPIs and how they can help your business.
If you would prefer to read about the KPIs instead, you can check out our blog post here.

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The global pandemic has changed the way we live our lives, leaving us locked up at home in the hopes of saving the lives of our fellow humans.
But the crisis has also had a big impact on the way we conduct business; across the globe shops, bars, restaurants and more have had to shut their physical locations, which, in many cases, leaves them unable to serve their customers.
It's unclear what these closures will mean in the long-term, but it's certain that at least some businesses will have to close permanently due to a lack of revenue... unless they find an answer to this problem.
The answer? Digital transformation.
The only way that fully-offline retail businesses will survive this crisis is by getting online to reach their customers in a new way.
This podcast will cover how digital transformation tactics can save your business in times of global panic, ensuring you have the cash-flow to reopen your doors when the time comes.
So, what are these digital transformation tactics? Well, first off, you must think about the basics:
- Online SEO
- Website usability & functionality
- Product cataloguing in an e-store
- Payment methods
Once that's all set up, you can get down to the real juicy part: e-commerce personalization!
Using a combination of personalization and segmentation tactics, both on your website and across the web, to ensure your customers receive the most personalized experience possible.
Examples including:

  • Homepage Personalization + Lifecycle Segmentation
  • Product View Personalization + Psychographic Segmentation
  • Email Personalization + Behavioral Segmentation:
  • Digital Ads Personalization + Behavioral Segmentation

If you enjoyed this podcast then you can subscribe for free via any podcast app or on Spotify. You can also check out the blog in full right here!
And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.
Thanks for listening!

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The Marketing Slice by Hurree - #70 - How to Build the Perfect Customer Retention Campaign
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08/20/21 • 13 min

As a marketer or business person, you will have heard this statement time and time again: it’s more cost-effective to retain current customers than it is to acquire new ones.
In fact, research shows that it actually costs companies 16x more to nurture a new customer to the same level of revenue contribution as an existing, loyal customer.
If you'd prefer a copy of this episode to read, then click here.
What is customer retention?

Customer retention refers to a company’s ability to hold onto existing customers. It means consistently engaging and re-engaging buyers, subscribers, or contacts that you currently have for the purpose of keeping them or ensuring that they don’t jump into the arms of a competitor.

Customer retention campaigns enable you to provide more value to your steady, existing customers whilst extracting value from them at the same time. There are a number of techniques and strategies that are preferred by different industries when it comes to customer retention.
In this episode of The Marketing Slice, we explore 7 key strategies with examples that relate to the financial services sector (whilst we’re using the financial sector to exemplify these tactics, they are, in fact, applicable for most industries’ customer retention campaigns):
1. Start a customer loyalty programme
2. Highlight case studies
3. Regularly communicate results and benefits
4. Ask for feedback
5. Track and analyse churn metrics
6. Start a customer education programme
7. Utilise the power of omnichannel

Listen to the episode or read the article here to expand on these 7 key points.
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at [email protected]. It’s time to get your tools talking and we can help you do it!

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The Marketing Slice by Hurree - #67 - Data Integration Strategy: What Marketers Need to Know
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06/16/21 • 23 min

Modern marketers are expected to be omnichannel, data-driven masterminds, generating, analysing and acting on customer data in an accurate, timely and personalised manner.

Living up to this expectation can be hard when you are struggling to connect data across multiple disconnected channels and marketing tools. The issue of businesses working with disparate information is referred to as data silos, something which 47% of customer experience executives state is hurting their digital CX initiatives.

In this podcast, we will provide you with the fundamental knowledge you need to solve data silos within your marketing department: data integration.

What is data integration?

Data integration is the process of taking data from multiple, disparate sources and connecting it to achieve a single, unified view. The process is particularly significant to those working within a marketing discipline who are attempting to communicate with their customers via many channels and struggle to gain a complete picture of their customer journeys.

By listening to this podcast, you can expect to learn why data-driven, omnichannel marketing is the new industry standard and why marketers need data integration to achieve this standard. You will also discover how data integration can save your business time, increase efficiency and drastically improve your ability to gain and act on business intelligence.

We will also delve into one of the most effective types of data integration for the marketing industry, application integration, and provide a real example of how this technique can improve your marketing campaigns by allowing your marketing tools to work better together.

Finally, you will discover some of the best practices for data integration success:

  • Planning
  • Method Evaluation
  • Organisational Readiness
  • Data Governance

Download ‘Data Integration Strategy: What Marketers Need to Know today and find out why over 80% of enterprise business operations leaders say data integration is critical to ongoing operations.

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The Marketing Slice by Hurree - #40 - Market Segmentation in the Food Industry
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11/09/20 • 29 min

Food retail is an incredibly competitive market. You know the drill; you wander into a supermarket and are instantly bombarded with a huge array of brands, offerings and in-your-face promotions.

That's because consumers today require choice; perfectly personalised products that cater to their different and varied needs.
People are unique; their wants, needs, preferences, lifestyle choices and living situations all vary greatly and therefore require products that suit each specification.

For brands and food retailers, that's where market segmentation comes in.

Market segmentation has always been apparent in the trade and commerce industries, but as markets have expanded and demand has increased, companies, products and services have grown en masse to a point where nearly every market is saturated.

To combat this and remain visible in a rapidly growing environment, brands both big and small must consciously implement market segmentation in their strategies in order to survive and, hopefully, thrive.
This podcast discusses market segmentation in the food industry, delves into what segmentation is, how and why it’s used in the food retail industry and explores 8 common factors that affect consumer behaviour within this industry:

  1. Price
  2. Habits
  3. Efficiency
  4. Cohabitation
  5. Brand Loyalty
  6. Health-consciousness
  7. Luxuriousness
  8. Responsibility

Additionally, this podcast will teach you 5 necessary points that food retailers need to utilise in order to create a streamlined omnichannel experience and how to action them:

  1. Analyse the end-to-end experience
    Regularly look at your consumer data and assess each touchpoint and pain point they experience.
  2. Utilise the ‘home-store’ approach
    Make sure your website or app has all of the same products, branding and general amenities that customers could find in-store.
  3. Make the physical-digital
    Consumers today are aware of the improved efficiency that digital has to offer; make a point to transform the historically physical elements into digital ones - this means loyalty programmes, coupons, price comparisons and more.
  4. Focus on seamless mobility
    Provide options like predicted suggestions, filters and breadcrumbs so that your customers' shopping experience is simple and seamless.
  5. Be flexible
    One of the primary reasons consumers shop online is convenience; make sure that your options aren't rigid and that you can cater to your customers around the clock.

There are also plenty of handy facts and statistics from industry experts to keep you in the know.

If you haven't already, you can download your very own free digital copy of the guide right here:
Market Segmentation in the Food Industry
If you liked this podcast, then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.
Thanks for listening!

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The Marketing Slice by Hurree - #24 - A Copywriter's Guide to Push Notifications
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06/15/20 • 24 min

When it comes to app marketing, there's one tactic that beats out the rest to gain the top spot, and that's push notifications. These small but mighty messages have the ability to grow your apps active user base by 10% and increase your revenue by 15%! If you use them correctly, that is!
What are push notifications?
Push notifications are visually similar to SMS messages; they appear on a user's lock screen when they are not currently using the app. In order to send push notifications, you will need users to first download your app and then give their permission to receive these messages. This process varies depending on the OS service you use; the
two most common OS systems are iOS (owned by Apple) and Android (owned by Google).
iOS has a success rate of 43.9%. In contrast, Android has a 91.1% opt-in rate.
The art of writing perfectly crafted push notification is not something that comes easy to everyone. The nature of push notifications means that the writer has very little words to work with to inspire action from their reader. Skilled copywriting is required to ensure each push packs a persuasive punch.
But what is copywriting?
Generally speaking, copy is the written text created for promotional materials. This text can come in many forms; advertising, magazines, websites, podcasts,
and, of course, push notifications. All of which require a relatively high-level of copywriting.
In this podcast, we will cover copywriting techniques that will help you to improve the persuasive ability of your push notifications.
Technique #1: The Power of One

Always pick one thing to highlight in your messaging. Be it one story, one deal, one theme, one emotion; the Power of One focuses your copywriting to ensure you don't waste vital words.
Technique #2: Show, Don't Tell
Use descriptive language to show an event rather than simply telling the reader what happened.
So, here are our 3 tips for writing short copy:
1. Know your goal
2. Pick ONE factor only
3. Choose your words wisely
To read A Copywriter's Guide to Push Notifications in full visit our website here, or to find out even more about the art of push notification marketing, see our ultimate guide, it's free!
Thanks for listening.

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The Marketing Slice by Hurree - #2 - The 7Ps of The Marketing Mix

#2 - The 7Ps of The Marketing Mix

The Marketing Slice by Hurree

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12/10/19 • 15 min

Staying ahead of the digital-marketing-game can be tough, especially in a world of constantly evolving trends and practices. Queue: The Marketing Mix.
The marketing mix is an acronym that encompasses 7Ps: Product, Place, Price, Promotion, Physical Evidence, People, and Processes.
In this podcast, you're going to learn how every aspect of this awesome little acronym takes you one step closer to success: by analyzing, and therefore optimizing, your business according to each ‘P’ of the marketing mix, you can ensure that your marketing strategy is as streamlined as possible as it keeps your employees happy, your customers satisfied and your business efforts flowing.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.

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The Marketing Slice by Hurree - #11 - Experiential Marketing: 4 Es to Future-proof Your Strategy
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03/18/20 • 14 min

Marketing has changed a lot over the last 50 years, so it makes sense that the marketing mix, which we use to steer our efforts, has changed too, right?
In the 1960s, Jermone McCarthy established his revolutionary model The 4Ps; these are:

  • Product
  • Place
  • Price
  • Promotion

However, in recent times, critics of the model have pointed to it becoming outdated. Theorists such as Brian Fetherstonhaugh, now call for a total overhaul of the marketing mix to replace the 4Ps with the 4Es.
But what are the 4Es?
In the 4 E's model:

  • Product becomes Experience
  • Place becomes Every Place
  • Price becomes Exchange
  • Promotion becomes Evangelism

This model is founded on the principle that the customers have seized control of the market place. We now operate within a customer-centric, experience economy.
Audiences are more diverse and demanding now than ever before. And our job, as marketers, has shifted its focus away from selling products and toward creating sublime, end-to-end customer experiences.

How Can You Implement the 4Es of Experiential Marketing?
Samee & Larimo put forward a model for creating emotional and memorable experiences for consumer audiences, believing that these 4 steps are the cornerstone of experiential marketing:

1) Offering or stimulus

2) Interaction between the customer and company

3) Experience and value co-creation

4) Lasting value
Forbes also recommends staying ahead of the curve by understanding and, where possible, implementing the current trends of experiential marketing such as Immersive Experiences, Virtual Reality, and A.I & Machine Learning.
To read more on the 4Es of Experiential Marketing, head over to our website and you can find links to our latest guide, The ABCs of Market Segmentation, right here.

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The Marketing Slice by Hurree - #100 - Top Marketing Trends 2024: Future Insights and Predictions
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01/15/24 • 11 min

Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024?
While we can't be sure, in this episode, we've used industry insights and expert predictions to look at the key trends we think will shape the marketing landscape in 2024. These include:

  • AI
  • Augmented reality
  • Influencer marketing
  • First-party data
  • Sustainability
  • And more

If you'd like to read along or want access to the text, just visit our blog.
And don't forget, you can access ebooks, downloads, templates and more on our website.

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FAQ

How many episodes does The Marketing Slice by Hurree have?

The Marketing Slice by Hurree currently has 100 episodes available.

What topics does The Marketing Slice by Hurree cover?

The podcast is about Inbound Marketing, Marketing, Content Marketing, Content Strategy, Entrepreneurship, Saas, Podcasts, Business, Marketing Strategy and Growth Hacking.

What is the most popular episode on The Marketing Slice by Hurree?

The episode title '#99 - Getting the Most Out of ChatGPT: A Comprehensive Guide' is the most popular.

What is the average episode length on The Marketing Slice by Hurree?

The average episode length on The Marketing Slice by Hurree is 16 minutes.

How often are episodes of The Marketing Slice by Hurree released?

Episodes of The Marketing Slice by Hurree are typically released every 9 days.

When was the first episode of The Marketing Slice by Hurree?

The first episode of The Marketing Slice by Hurree was released on Dec 6, 2019.

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